What does brick & mortar store mean?
A business or retail outlet that has at least one physical location, traditional stores that you will find in your local shopping mall being known as brick and mortar stores.
Although the overheads associated with a brick and mortar store are far higher than if your business is simply an eCommerce venture, the necessity for a brick and mortar store for the highest conversion rates is becoming more pronounced. Many customers still prefer a brick and mortar store where they can physically view the product before buying it as well as asking the advice from physical rather than virtual shop assistants.
In fact, just 10 years ago you may have heard many analysts calling for the end of the brick and mortar stores. They were called old-fashioned, and the rise of the internet and ecommerce was going to close all physical stores. We know now that this hasn’t been the case. Shoppers have turned to online sources for research and information, and will often go to a physical location – a brick and mortar store – to make the actual purchase.