After using and reviewing lots of online store builders in the past few years, I've selected the top 10 ecommerce platforms and shopping cart software that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart.
Are you looking for a really good reason to sell jewelry online?
How about the fact that 29 million people purchase jewelry on a daily basis?
Don't you want a piece of that pie?
If you're here to learn how to sell jewelry online, you've come to the right place.
Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.
One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies.
Therefore, you get stuck in a situation where it's difficult to sell to people all over the world.
The customers are forced to use currencies or languages that they aren't used to.
Now, that's a major problem, isn't it?
An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men.
By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.
Have you encountered a chance to move into the world of omnichannel selling?
Chances are you have.
Even if it doesn't seem like it.
A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.
Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.
When you own an online or retail store, the question isn't if you're going to implement omni channel strategies.
The question is when.
When it comes to finding niche products to sell online, randomness kills all.
Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.
But here's what:
This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated market.
Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.
That's why you should focus on a more methodical approach to finding niche ideas for online business.
Marketing tools make our lives easier. Otherwise I wouldn't even dream of writing a Sumo review.
They automate most of the manual work and save us from meddling with confusing code.
From heatmaps to A/B testing tools and email marketing software, there are a ton of tools that can help us gain traction and build an audience.
In fact, we use a number of them too- for email marketing, analytics, content upgrades and even A/B testing.
But there is a huge roadblock to using all these tools: upfront costs.
Most good SaaS solutions out there cost money. And with the number of solutions that we need these days to gain traction, the cumulative price can be steep.
But what if you could get all these and more with a single subscription? And even better- what if they offered a free plan if you were just starting out?
Here's a job title you never thought you would have you considered starting your ecommerce store: photographer.
Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of.
But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.
Unfortunately, small and midsized ecommerce businesses don't have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.
Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.
And then came along Instagram.
While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.
And then I came across some stats:
- Instagram has the most sought after user base for brands of all sizes- millennials who fall in the 18-24 age group and earn between 50,000 and 75,000 USD
- Almost half of the users on Instagram also use it for product discovery
- And then the stat that floored me- Instagram has 30 times the engagement rate of Facebook, a much larger organic post reach, all with an advertising platform that is as robust as that of Facebook (if you've forgotten, Facebook owns Instagram)
I was shocked.
But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com
So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.
Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.
Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.
The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)