How many platforms are you currently selling products on? One? Three? Ten? Is one of those platforms a Facebook Shop page?
You've probably heard it time and time again: You need to get on Facebook.
All businesses, big and small, hear these words without getting much advice on how to do it successfully.
Well, the fact of the matter is, if you have a website, you should also at least have plans to sell on places like Amazon, Facebook, and Etsy. And we're going to give you the advice to create a Facebook Shop page.
In a world filled with multi-platform companies, it's hard to keep up with competition if you don't expand to where your customers hang out the most.
So, what's one of the spots online that people spend the most time?
That's right, it's Facebook.
In fact, Facebook users spend an average of 20+ minutes per day on the popular social network.
That's quite a bit of time considering this happens on a daily basis. Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.
Therefore, it's time to take advantage of Facebook as a selling platform – well not a fully fledged one like Shopify – but we're here to show you how to do it.
If you aren't already aware, you have the ability to create a Facebook shop page and directly sell items to your followers.
The question is: how do you get all set up?
Let's find out.
Btw, here's a video on how to make a Facebook Shop page created by my colleague Joe. 🙂
Step 1: Go to Your Facebook Page and Open the Shop Page
The first step is to navigate to your Facebook Business page. Obviously, you need to be logged into the business page and have admin privileges.
By default, many Facebook Business pages already have the Shop page shown when you're logged into the Admin. Your customers don't see this, but you do.
In order to get started, locate that Shop tab on the left and click on it.
If you're having trouble locating the Shop tab, there's a good chance you don't have the right template activated.
Go to Settings > Templates and Tabs.
Find the Current Template area and click on the Edit button.
From there, you can apply the Shopping template. Some of the others have the Shop tab as well, but the Shopping template should work nicely for most stores. After you get that Shop tab on your store, click on it.
Step 2: Setup Your Shop Details
Selecting the Shop tab reveals a popup explaining the setup you're about to walk through. Feel free to read through it and click on the Get Started button.
Another popup comes up asking about some business details. Start by punching in your business type and address. Then, select the Next button.
This step asks for the state in which you do business and your tax registration number. You can skip this step if you want, but at some point, you need to tell Facebook your state tax registration number.
In order to get paid on Facebook, you must specify your currency and type in your email address. Most of the time Facebook detects your locations and locks in on the currency you would be using.
After that, click on the Finish button.
Step 3: Configure Your Payments
At this point, you should find a module that asks you to set up your payments to publish your shop. Click on the Set Up Payment button to proceed.
The first popup asks for your tax details. This is required, and it can't be edited later. So, make sure you have the accurate information for your business name, employer identification number, and your legal name. Click on the Save button.
The final step is to link your bank for payment. (Keep in mind that some countries don't have Facebook checkouts, so the process may be a little different)
Type in your bank routing and account numbers, along with the name on the account. Select the Save button.
Step 4: Add a Product to Your Facebook Shop
Now that you're ready to start selling, let's talk about how to add a few products that people can look at and consider buying.
Find the little gear icon and select the Manage Shop option.
Go to the Add Product button in the upper right-hand corner.
This shows a product page for adding all sorts of information.
Click on the Add Photos button to insert product images that reveal what your product looks like. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook page.
A Product Details area shows up after you've included the photos. Once again, this all depends on the type of products you're selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use on your ecommerce shop.
If your item has different color or size options, or just about any other variant you could think of, click on the Edit Variants link to configure the variants offered through the product. In addition, you can also include shipping methods, pricing and other content like product categories.
Step 5: Complete Settings and Configure Shipping
There are some extra settings to configure, but most of them depend on what type of shop you're running. Regardless, you can always find these settings by going to the Manage Shop tab towards the top of your Facebook Shop page.
The most important part is to set up your shipping options. This is under Shop Setting, and then you have to scroll down a bit. In short, all you have to do is Add the types of shipping you would like to offer. After that, you can explore some other settings like your return policy and customer support email.
Step 6: Managing Your Products
When you've uploaded a certain number of products, you'll see each of them placed in a list for you to click on and modify. From the list view, you can see an image of the product, pricing and whether or not the product is visible to the public.
What's nice is that you can also manage the inventory of your items and remove them from the store whenever you run out of stock. Just make sure you keep an eye on both your Facebook page and website to ensure that you always have the right amount of inventory for your customers.
FAQs: On Creating a Facebook Shop Page
We've received a wide range of questions from readers in the comments section, so we want to outline the most popular ones here so that people have a quick reference to the most pressing of issues.
What are the image requirements for product photos on a Facebook Shop page?
Your best bet is to check out Facebook's guidelines for listing products since the requirements change on occasion. There are also several things to worry about such as the dimensions, image formatting, and backdrops. For instance, at the time of this article, Facebook recommends having image resolutions at 1024 x 1024 or higher, along with white backdrops and square images.
Why can't my customers purchase multiple products in one shopping cart?
This all depends on your own website and payment processor. Facebook doesn't have its own shopping cart for some regions so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out its own shopping cart to some countries (like the US – so this tutorial has that functionality).
What can I not sell on a Facebook Shop page?
Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.
Why can't anyone see my shop?
Chances are you need to adjust your visibility settings. There is a Settings icon in your Facebook Shop page backend. Under the settings, you should be able to change visibility from “Only Me” to “Public.”
Do I have to add my products manually?
For the most part, no. If you're using an ecommerce platform like Shopify or Magento, Facebook has information on how to link your shop and sync all of the products with the Facebook Shop page. Since all of the integrations vary, we recommend finding the right instructions on this page.
CSV uploads are not currently available on a Facebook Shop page.
Over to You…
That's it! You've successfully created a Facebook shop page for selling anything you typically would through your online store. Unfortunately, the Facebook shop area doesn't have the syncing features most online store owners would want, but if you go to the Shop Section Help Center, you'll find details for everything from creating collections to accessing your shop settings.
If you have any questions about building your Facebook Shop, leave a comment in the section below. If you've successfully completed your Facebook Shop, feel free to leave a link for others to visit and check out the techniques you've used to make your page unique.