How To Create a Facebook Shop Page: A Step-by-Step Guide

How many platforms are you currently selling products on? One? Three? Ten?

Is one of those platforms Facebook?

You've probably heard it time and time again: You need to get on Facebook.

All businesses, big and small, hear these words without getting much advice on how to do it successfully.

Well, the fact of the matter is, if you have a website, you should also at least have plans to sell on places like Amazon, Facebook, and Etsy. And we're going to give you the advice to create a Facebook Shop page.

In a world filled with multi-platform companies, it's hard to keep up with competition if you don't expand to where your customers hang out the most. So, what's one of the spots online that people spend the most time?

So, what's one of the spots online that people spend the most time?

That's right, it's Facebook.

In fact, Facebook users spend an average of 20+ minutes per day on the popular social network.

That's quite a bit of time considering this happens on a daily basis. Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it's time to take advantage of Facebook as a selling platform – well not a fully fledged one like Shopify – but we're here to show you how to do it.

If you aren't already aware, you have the ability to create a Facebook shop page and directly sell items to your followers.

The question is: how do you get all set up?

Let's find out.

Step 1: Go to Your Facebook Page and Add a New Section

The first step is to navigate to your Facebook Business page. Obviously, you need to be logged into the business page and have admin privileges, but once you go to your timeline you can see a button called Add a Shop Section. It's located just below the cover photo, to the right.


A popup reveals itself, so you should click Add Shop Section once again.


Agree to the merchant terms and policies and click Continue.

Step 2: Setup Your Shop Details

Another popup comes up asking about some business details. Start by punching in your business email address. I would recommend checking the box that uses the email for custom service inquiries. This way, any questions that people have are sent to that account.

finish shop setup

Towards the bottom of the popup, you should punch in your business address, including the street name, city, state and zip code.

Step 3: Configure Your Payments

You have two options for accepting payment through your Facebook store. The first is processing the payments through the Facebook page. The other involves redirecting customers to another website, like your online store.

Since the most convenient for your customers is to have them check out on Facebook, that's what we recommend.

Once you select that you'd like to have a checkout on Facebook, proceed by filling in your business information. US users can set up an account through Stripe or PayPal. If you're located outside of the US, you can arrange an alternative payment method with your customers, such as a bank transfer or cash upon delivery.


Anyway, right above the area that asks for your business address, it talks about setting up your payment system. Click on the link that says to connect to an existing Stripe account. If you don't currently have a Stripe account, Stripe will send you an email to set one up. That's after you configure your entire store.

Logging into a current Stripe account is pretty simple. Facebook walks you through the steps to connect the two platforms together.


Note: The PayPal option is still being rolled out, so some business page users won't see it yet. 

Step 4: Finish Your Shop Setup

Once your Stripe account is completely connected, it should redirect you back to the primary Facebook business page. Click on the Finish Setup button to complete filling in the rest of your business information.

This is a fairly simple process, and it all depends on the type of business you run. Once you walk through the final steps the Facebook page becomes live for you to start selling. This doesn't mean you have anything to sell just yet, but your shop page is configured and your payment platform is ready to start accepting purchases.

Step 5: Add a Product to Your Facebook Shop

Now that you're ready to start selling, let's talk about how to add a few products that people can look at and consider buying.

You should see a Shop tab on your Facebook business page. Click on this tab to reveal a box that asks you to add a product. Select the Add Product link to move forward.

add product

Click on the Add Photos button to insert product images that reveal what your product looks like. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook page. After you upload the photos you'll need to select the Use Photos button to make them live.

A Product Details area shows up after you've included the photos. Once again, this all depends on the type of products you're selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use on your ecommerce shop.

If your item has different color or size options, or just about any other variant you could think of, click on the Edit Variants link to configure the variants offered through the product. In addition, you can also include shipping methods, pricing and other content like product categories.

Step 6: Managing Your Products

When you've uploaded a certain amount of products, you'll see each of them placed in a list for you to click on and modify. From the list view, you can see an image of the product, pricing and whether or not the product is visible to the public.


What's nice is that you can also manage the inventory of your items and remove them from the store whenever you run out of stock. Just make sure you keep an eye on both your Facebook page and website to ensure that you always have the right amount of inventory for your customers.

Over to You…

That's it! You've successfully created a Facebook shop page for selling anything you typically would through your online store. Unfortunately, the Facebook shop area doesn't have the syncing features most online store owners would want, but if you go to the Shop Section Help Center, you'll find details for everything from creating collections to accessing your shop settings.

If you have any questions about building your Facebook Shop, leave a comment in the section below. If you've successfully completed your Facebook Shop, feel free to leave a link for others to visit and check out the techniques you've used to make your page unique.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.

58 Responses

  1. I recently set up my shop on facebook, the integration between my shopify store and fb shop is perfect. The problem is, I sell custom products. After placing an item in the cart, customers are directed to pay on my website; however, I need the customer to land on the product page of my website so they can upload their photos and then checkout afterward. I checked out some other custom shops and found that there is a way to direct traffic to the product landing page, I just don’t know how to do it.
    Can you help me with this?

    1. Hello Stacy,

      As far as I know this would not be possible. I would suggest contacting a developer to see if you can find a solution.


      Bogdan – Editor at

  2. Is this service available in india yet?

    or if anyone already (From any country )successfully created a store then please let me know via dropping links, so we can see that store.
    Thanks in advance 🙂

    1. Hello, if you have a Page outside the US, you can add one of the following two shop types: Message to Buy or Check Out on Another Website. The Check Out on Facebook shop type is only available for US pages at the moment.

  3. Can you tell me why I am getting this message, “People cannot currently see this product because the merchant page has not finished setting up their shop.” I have followed all the directions and it should be ready to go. Help please!

  4. Hi, I dont see the +Add Shop Section on my page. Could it be some wrong settings with my Page? How can I check it?

    1. Hello Miya, having a shop section on your Facebook Page is a new feature gradually rolling out so it might not be available to you at the moment.

  5. Making a test I bought my self some items I put on my new page using Facebook shop tab. One of my Facebooks friend did the same. Items look to be bougth and they appear as pending for shipping. The amount of money do not appear on my PayPal account either. I must doing something wrong. Could you please explain step by step the way to follow after an item is sold? The buyer needs a PayPal account too? I appreciate your help. Thanks…

    1. Hi Peter,

      If you have a Page in the US, you can add one of the following options: Check Out on Facebook or Check Out on Another Website. If you choose the Check Out on Facebook option the you may use PayPal or Stripe as payment processors. In order to pay with PayPal customers need to have a PayPal account. If you have a Page outside the US, the Check Out on Facebook option is not available.


      Bogdan – Editor at

  6. hello
    i just finish the page and add everything and have shop now button and everything,
    but when i press in shop now from the phone i got message saying ‘ the page section currently not supported
    and when i press in the page see as a guest the shop button disappear !
    what can i do ?

    1. Hello Hanny, having a shop section on your Facebook Page is a new feature gradually rolling out. Some features might not be available yet.

  7. Do you know if the shop is only available for users in US? For example, can people from Canada buy from a page that’s based in US? My page has the shop button, so I guess I am one of the lucky ones, but we would like to sell to Canada as well since we have many fans in Canada as well.

    1. Hi Joseph, having the Shop Now button on your Facebook page is not the same thing as having a Facebook Shop Page. The Shop Now button will redirect your audience to your website. Having a Facebook Shop Page will allow you to sell your products directly from Facebook. If you do own a Facebook Shop Page you should be able to ship to Canada but make sure you check with the shipping provider first.

      Hope this helps.

      Bogdan – Editor at

  8. I have the same questions as Kathy about adding multiple items to a shopping cart. It seems that customers can only order one item per order. There is also no way to adjust shipping according to where it is being shipped. Just curious, how did fb determine who the lucky recipients are that get to “test” this? How long will the testing stage be going on for? I don’t for see them keeping this as a free service indefinitely. I hate to spend hour upon hours setting this up only for have fb suddenly change it to a paid service. Finally, is there a way to mark items as “sold” once they are sold or do we just delete the item? Since I also have a physical store, when I sell an item in my physical shop, I would just like to mark it as sold and not have it disappear all together suddenly.

  9. I am trying out selling through a Facebook shop – only a couple of items listed at the moment. Is it possible to put it into vacation mode, like you can with an Etsy shop? I don’t want to have to deal with messages when I am on holiday.

    1. Hello Hilary,

      The only way you could do that is by temporarily deactivating your business account. You will automatically re-activate it he next time you Login.


      Bogdan – Editor at

  10. I have a fb shop but I use PayPal and send invoices through paypal. Is there a way to integrate PayPal payment on the fb shop page?

    1. Hi Karen,

      If you have a shop that lets people check out on Facebook, you can use Stripe or PayPal to collect payment from customers. This feature may not be available to you because is gradually rolling out and to the US only at the moment.


      Bogdan – Editor at

      1. Can we change to a different checkout type, for example if we start with Facebook checkout but then eventually have an online store?

  11. When will the add to cart be available . I have items that people want to buy together and cannot. It only lets you by 1 at a time.

  12. I’m interested in opening up a shop on FB. Is there a way to sort of “build” your shop privately though? Or will all of my friends see it while I’m working on it?

    1. I think you have the option to do it privately. I added one of my siblings as a admin to my page to get her opinion, but to keep it quiet until its complete I changed my setting of the page from published to unpublish. You need to go to edit settings > General > Page Visibilty > Unpublish. I mean it shows a lock icon next to my page and says the page is not visible on fb. Hopefully that means the page including the shop i’m trying to create on it.

  13. Maybe I’m missing something here. I have a few questions: 1. I already have a business page, can this be changed to a shop? 2. Does Facebook have the shopping cart? 3. Is, PayPal now available?

    1. Hi Rhonda,

      Having a shop section on your Page is a new feature gradually rolling out. It may not be available to you at this time. In case you are lucky and Facebook lets you create a shop you may add a shop section to your business page. If you live in the US, you will have more shop section features available, including direct sale from your page. PayPal is available.


      Bogdan – Editor at

  14. We have two business fb pages, one is a salon and one is an online store. For the salon we were easily able to add a shop and add all the products like you mentioned above however this is not possible for the online store. Cannot see this feature anywhere. I am not sure how some setups can see and some can’t. Seems strange.

    1. Hi Avana,

      Having a shop section on your Facebook Page is a new feature gradually rolling out. As this feature is still being tested it is not be available for all accounts at this time. You will probably have to wait a while for the second one.


      Bogdan – Editor at

  15. Hi there, I have a problem that I hope you can help me with.
    A while ago I set up a shop on shopify that integrated into my facebook shop and placed all the items there, that was fine. Since then I have moved away from shopify, that account is no longer open the website is deleted, the products are deleted, the app isn’t even on my facebook page yet its still showing all the products there. My problem is that I don’t sell a lot of those products anymore and my customers can still click on them although it takes them to an error page, leading them to think that I am not an active shop. I can delete the shop section on the PC but it still shows up on my phone. It also doesn’t allow me to edit any of the products to manually delete them.

    I have tried contacting Facebook for help but that was about as useful as a chocolate teapot…

    Do you have any ideas of what I can do to fix this?

    1. Hi Jennifer,

      Sorry but we haven’t encountered this issue before.

      have you tried contacting Shopify’s support? Or at least a Social Media guru.


      Bogdan – Editor at

  16. I am setting up a shop for a non profit’s Page. Sales tax is not collect on merchandise at this point (we deal with it on an annual basis). It seems to be added by default on checkout thru FB (not PP). Is there any way to turn off adding that calculation?

  17. Hello! Do you know if it’s possible to sync a XML or Feed to the Shop resources? I have more than 100+ products to insert on my page, but I can’t find an option fast to input these products…

    Thank you very much!

  18. Hello

    I was thinking about setting up a shop on Facebook. I sell on eBay as well. Would that be an issue? Also, is there a listing fee per item?

    Thanks in advance!

    1. Hi Rebecca,

      The only issue with Facebook shops is that it is a new feature gradually rolling out. It may not be available to you at this time. There is no fee for listing products.


      Bogdan – Editor at

    1. Hi Myao,

      Yes it’s free, but it is not available for al Facebook users at the moment.


      Bogdan – Editor at

  19. I have had my shop up for a couple days. I first used ecwid because I didn’t see an add shop section so I went through them. I was out of the country came home and there it was add shop section (I should add I live half the time in Michigan and half in Tanzania. I was in Kenya last week when I opened the shop with ecwid and cMe back to TZ to find the add shop section showing) so I just followed the steps and set it all up through Facebook. I made two sales and now my shop is showing temporarily unavailable and I can’t figure out why. I deleted and closed my ecwid since I set it all up with Facebook. Any idea what the problem is? Help!!!
    This is to support my nonprofit here in TZ I need this up and running

    1. Hi Jennifer,

      Having a shop section on Facebook is a new feature being tested and it may not be available in all countries.


      Bogdan – Editor at

    1. Hi Kristy,

      You don’t need a Shopify subscription to open a Facebook store but having a shop section on your Facebook page is a new feature being tested and it may not be available to you at this time.


      Bogdan – Editor at

  20. Does anyone know when the shop feature testing will be completed and available to all? Has anyone contacted facebook yet to ask?

  21. I have completed my Facebook shop and have products/prices listed. When I’m on the page, as the admin, I can see the “Shop” tab and can click on it. When I view the page, as a guest, the “Shop” tab is not visible. My customers cannot purchase products unless I send them a direct link to the Shop area. Is anyone else having this issue?

    1. Hi Edward,

      Having a shop section on your Facebook Page is a new feature being tested, so it may not be available to all your followers at this time.


      Bogdan – Editor at

      1. HI
        I have issues in crerating shop only from my FB page. need some assistance as to how can I add the same n sell products.

        1. Hi Trinetra,

          If you can’t follow the steps mentioned in this post it could be because having a shop section on your Page is a new feature gradually rolling out and it may not be available to you at this time.

          Bogdan – Editor at

  22. Admin, please let us know why many of us can’t find this button?

    Especially when using Business Manager. Is there a geolocation restriction on the shopping tab?

  23. I am struggling with the lack of shopping cart feature on FB shop. I can’t seem to find it. What if folks want to buy multiple things and I want to have just one shipping fee for the whole order – is there a way to set this up? I am sure it’s there, I am missing something – right?


    1. I am having the same problem, the only thing I can find is where you have to add an app that only allows up to 10 items for free, after that it can go up to $100/month for unlimited products.

  24. Hi! Great post thanks for sharing so pleased to have found your site as new to ecommerce. Unfortunately Facebook help says having a shop section on your Page is a new feature being tested. It may not be available to you at this time. Do you know when it will be available and how did you access the link? Would love some advice.

  25. Good post. There is an easier this however to get products onto Facebook shop page from within Shopify. Using an app or directly from dashboard.
    It will connect buyers to Shopify Checkout – but much faster setup

      1. Yes, but only if you don’t want to use Shopify Payments.

        Bogdan – Editor at

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