How many platforms are you currently selling products on? One? Three? Ten?
Is one of those platforms Facebook?
You've probably heard it time and time again: You need to get on Facebook.
All businesses, big and small, hear these words without getting much advice on how to do it successfully.
Well, the fact of the matter is, if you have a website, you should also at least have plans to sell on places like Amazon, Facebook, and Etsy. And we're going to give you the advice to create a Facebook Shop page.
In a world filled with multi-platform companies, it's hard to keep up with competition if you don't expand to where your customers hang out the most. So, what's one of the spots online that people spend the most time?
So, what's one of the spots online that people spend the most time?
That's right, it's Facebook.
In fact, Facebook users spend an average of 20+ minutes per day on the popular social network.
That's quite a bit of time considering this happens on a daily basis. Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.
Therefore, it's time to take advantage of Facebook as a selling platform – well not a fully fledged one like Shopify – but we're here to show you how to do it.
If you aren't already aware, you have the ability to create a Facebook shop page and directly sell items to your followers.
The question is: how do you get all set up?
Let's find out.
Step 1: Go to Your Facebook Page and Add a New Section
The first step is to navigate to your Facebook Business page. Obviously, you need to be logged into the business page and have admin privileges, but once you go to your timeline you can see a button called Add a Shop Section. It's located just below the cover photo, to the right.
A popup reveals itself, so you should click Add Shop Section once again.
Agree to the merchant terms and policies and click Continue.
Step 2: Setup Your Shop Details
Another popup comes up asking about some business details. Start by punching in your business email address. I would recommend checking the box that uses the email for custom service inquiries. This way, any questions that people have are sent to that account.
Towards the bottom of the popup, you should punch in your business address, including the street name, city, state and zip code.
Step 3: Configure Your Payments
You have two options for accepting payment through your Facebook store. The first is processing the payments through the Facebook page. The other involves redirecting customers to another website, like your online store.
Since the most convenient for your customers is to have them check out on Facebook, that's what we recommend.
Once you select that you'd like to have a checkout on Facebook, proceed by filling in your business information. US users can set up an account through Stripe or PayPal. If you're located outside of the US, you can arrange an alternative payment method with your customers, such as a bank transfer or cash upon delivery.
Anyway, right above the area that asks for your business address, it talks about setting up your payment system. Click on the link that says to connect to an existing Stripe account. If you don't currently have a Stripe account, Stripe will send you an email to set one up. That's after you configure your entire store.
Logging into a current Stripe account is pretty simple. Facebook walks you through the steps to connect the two platforms together.
Note: The PayPal option is still being rolled out, so some business page users won't see it yet.
Step 4: Finish Your Shop Setup
Once your Stripe account is completely connected, it should redirect you back to the primary Facebook business page. Click on the Finish Setup button to complete filling in the rest of your business information.
This is a fairly simple process, and it all depends on the type of business you run. Once you walk through the final steps the Facebook page becomes live for you to start selling. This doesn't mean you have anything to sell just yet, but your shop page is configured and your payment platform is ready to start accepting purchases.
Step 5: Add a Product to Your Facebook Shop
Now that you're ready to start selling, let's talk about how to add a few products that people can look at and consider buying.
You should see a Shop tab on your Facebook business page. Click on this tab to reveal a box that asks you to add a product. Select the Add Product link to move forward.
Click on the Add Photos button to insert product images that reveal what your product looks like. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook page. After you upload the photos you'll need to select the Use Photos button to make them live.
A Product Details area shows up after you've included the photos. Once again, this all depends on the type of products you're selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use on your ecommerce shop.
If your item has different color or size options, or just about any other variant you could think of, click on the Edit Variants link to configure the variants offered through the product. In addition, you can also include shipping methods, pricing and other content like product categories.
Step 6: Managing Your Products
When you've uploaded a certain amount of products, you'll see each of them placed in a list for you to click on and modify. From the list view, you can see an image of the product, pricing and whether or not the product is visible to the public.
What's nice is that you can also manage the inventory of your items and remove them from the store whenever you run out of stock. Just make sure you keep an eye on both your Facebook page and website to ensure that you always have the right amount of inventory for your customers.
Over to You…
That's it! You've successfully created a Facebook shop page for selling anything you typically would through your online store. Unfortunately, the Facebook shop area doesn't have the syncing features most online store owners would want, but if you go to the Shop Section Help Center, you'll find details for everything from creating collections to accessing your shop settings.
If you have any questions about building your Facebook Shop, leave a comment in the section below. If you've successfully completed your Facebook Shop, feel free to leave a link for others to visit and check out the techniques you've used to make your page unique.