Author: Rebekah Carter

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her experience and expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

Rebekah Carter is a dedicated professional writer, journalist, and content specialist, and you can find her on LinkedIn for more info.

Throughout several years in the industry, she’s helped grow several leading publications and companies within the SaaS, technology, business, marketing, and branding environments. With a degree in literature and creative writing, and plenty of experience working in different environments, Rebekah has built a versatile online content portfolio.

She prides herself on her ability to translate the jargon of even the most complex industries, from artificial intelligence and extended reality, to search engine optimization. Rebekah’s areas of expertise range all the way from SEO optimization to news reporting and press release articles.

Articles Rebekah has written:

Shopify WordPress Plugin Review: My Verdict for 2025

Rebekah Carter
Articles Shopify

Quick Verdict: Is the New Shopify WordPress Plugin Worth Using?

Shopify has relaunched its official WordPress plugin — and this version finally gets it right.

The original Buy Button was limited and clunky. This new plugin offers a proper integration that brings Shopify’s powerful checkout and product system directly into WordPress.

If you want to keep WordPress for content, SEO, and design flexibility — but rely on Shopify’s ecommerce infrastructure — this plugin gives you the best of both worlds.

It’s easy to set up, works well with the WordPress block editor, and keeps your checkout fast, secure, and optimised for conversions.
You’ll still need a Shopify subscription, and managing content and ecommerce in two dashboards won’t suit everyone.

Continue reading “Shopify WordPress Plugin Review: My Verdict for 2025”

WAPI Review: An All-in-One Fulfillment Platform with COD

Rebekah Carter
Articles

I’ve spent enough time working with ecommerce brands over the years to know that fulfillment is often the biggest challenge for many sellers.

Every country has different rules, every product type has its own complexities, and every customer has high expectations.

The good news is there are a lot of organizations out there that focus specifically on building tools or services that help teams manage fulfillment. The bad news is it’s not always easy to figure out which ones are actually going to be useful.

WAPI is one of the leaders trying to solve everything at once, with flexible 3PL software, logistics automation tools, and specialist services.

They serve companies all over the UK and Europe, promising to make cross border shipments more efficient, and less exhausting.

But, of course, companies don’t grow on promises alone. So I dug in, tested the platform, and looked at how WAPI performs in the real world.

Continue reading “WAPI Review: An All-in-One Fulfillment Platform with COD”

Shopify Shipping Rates: How I Saved Thousands by Getting This Right Early

Rebekah Carter
Articles

Quick answer: Shopify shipping rates are calculated based on your store’s location, product weight, package dimensions, and the shipping method you choose—whether that’s Shopify Shipping (with carrier rates like USPS, UPS), flat rates, or third-party integrations.

If you mess this up, it’ll kill your margins and spike cart abandonment.

After 15+ years running ecommerce stores, I can say this with confidence: If you don’t control your shipping rates, they’ll control your business.

Continue reading “Shopify Shipping Rates: How I Saved Thousands by Getting This Right Early”

Snapchat Business Review: Is It Worth It for Ecommerce in 2025?

Rebekah Carter
Articles

I'll be honest, when someone first suggested I look into Snapchat for marketing, I wasn’t sold. There are so many great social media platforms that are perfect for ecommerce sellers, from Instagram and Facebook to TikTok – all with their own sales capabilities. Snapchat seems a little underwhelming.

But, if there’s one thing I’ve learned about ecommerce marketing, is that success doesn’t come from staying where you feel comfortable – it comes from following your audience to wherever they are.

Turns out, quite a lot of people are on Snapchat – actually looking for things they want to buy. Around 432 million people use the app every day – including 75% of 13-34 year olds in 25 countries. That’s a combined spending power of about $5 trillion.

So, I dove into the ecosystem, poked around in the Ads Manager, and set up a few campaigns, to find out if Snapchat Business is really worthwhile for ecommerce.

Continue reading “Snapchat Business Review: Is It Worth It for Ecommerce in 2025?”

Types of POS Systems for Retail

Rebekah Carter
Articles

If you're trying to figure out which POS system actually works for your retail store, you’re not alone.

Here's the quick answer: There are five main types of POS systems retailers use—cloud-based, on-premise, mobile (mPOS), self-service kiosks, and omnichannel systems.

Each has pros and cons, and picking the wrong one can cost you thousands—I've seen it happen more than once.

I’ve worked in retail and ecommerce for over a decade. I’ve set up POS systems for brick-and-mortar shops, online stores, and hybrid businesses.

I’ve seen the impact a good system can have—and the chaos a bad one creates.

So let me walk you through exactly what each type does, who it’s for, and how you can make the right choice for your store.

Continue reading “Types of POS Systems for Retail”

Shopify vs Launch Cart: My Verdict for 2025

Rebekah Carter
Articles Ecommerce Comparisons

Shopify and Launch Cart are two ecommerce website builders making noise in the market — but which one comes out on top in our 2025 round of hands-on research and testing?

We’ve spent over 300 hours analyzing, comparing, and testing the best ecommerce platforms to give you a clear recommendation for your online store.

Based on that testing, Shopify is the stronger choice if you’re serious about selling online and scaling your business with SEO.

Continue reading “Shopify vs Launch Cart: My Verdict for 2025”

Usercentrics Review: The Ultimate CMP for Growing Brands

Rebekah Carter
Articles

I’ll be honest, five years ago, I had no idea what a “Consent Management Platform” (CMP) was. I was pretty familiar with things like privacy policies and cookies – but that was about it.

Now, we’re all living a new digital world where consent management is more important and complicated than ever. Usercentrics is a company committed to making compliance with privacy standards simple.

This all-in-one solution provider (and Google-Certified Gold Tier CMP partner), allows companies to automate compliance, access audience insights, and improve marketing performance. In other words, it lets you turn your compliance strategy into a business advantage.

The platform has already captured the attention of some of the world’s biggest brands – like Hello Fresh, Douglas, and Hermes. The best part? Works for companies of all sizes. So is it right for you?

Here are my behind-the-scenes insights.

Continue reading “Usercentrics Review: The Ultimate CMP for Growing Brands”

How to Use Gelato with Etsy: The Step by Step Guide

Rebekah Carter
Articles Print on Demand

 I’ve been working with creators and ecommerce brands (helping them build their online presence) for over a decade now. In that time, I’ve seen plenty of business models rise and fall – but the print on demand space is one option that hasn’t lost its appeal.

It’s easy to see why people love print-on-demand. No annoying inventory to worry about, no fulfillment issues, and pretty much no up-front risks.

All you do is create products, list them on your website, and you’re ready to make a profit. You even get to be a lot more creative than you would be with a standard dropshipping business.

Still, the success of your print-on-demand venture is going to depend on a few key things – like your choice of selling platform, and POD partner. I think Etsy and Gelato are an amazing combo.

Continue reading “How to Use Gelato with Etsy: The Step by Step Guide”

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