Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building.
Now, we’re living in a slightly different world. The evolution of the internet has introduced an exciting new industry, where creativity and passion are more important than real-estate. In the age of the internet, anyone can start their own company without ever having to worry about physical foot traffic. However, you still need a location or “home base” for your business. The only difference is that you’ll be building a virtual storefront, rather than a physical one.
Ecommerce platforms are how business owners of all shapes and sizes carve out a place for themselves in the new digital landscape. With a tool like Shopify, Magneto, or Volusion, sellers can leave the days of restrictive sales on Amazon or eBay behind, in favor of an ecommerce site that they have complete control over. The only problem?
Continue reading The 15 Best Ecommerce Platforms for Small Business
