The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips, and those are more than likely going to give you a competitive advantage over other companies in the market.
You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation.
Your first step with an online store should be to focus on the basics of SEO. That includes image alt tags, keyword use, blogging and complete product page optimization.
This way you can at least get on the same playing field as the competition.
But what about going above and beyond? Are there some more unique SEO tips you can follow to strengthen your online business?
Continue reading 7 Unique SEO Tips for Online Businesses
Hobbyists stop reading. Because VirtoCommerce probably isn't your cup of tea. With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business.
As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. When I say hobbyists stop reading, I don't mean that all small businesses should run away. In fact, quite the opposite. I'm simply stating that VirtoCommerce is a powerful system meant for the most serious of businesses. The opensource, Community Edition provides incredible tools for smaller to mid-sized businesses, while the Enterprise Edition has what behemoths require.
Continue reading VirtoCommerce Review: A Highly Advanced Enterprise Ecommerce Platform For Serious Business
Cross border ecommerce is a phenomenon that has quietly gained huge momentum as customers purchase products from outside their borders. The last 2 years ecommerce has seen distributed ecommerce (buy buttons on certain social networks – Twitter and Pinterest) and more recently conversational ecommerce has emerged as a contender for the future. Conversational ecommerce is seen as a potential use case for customer service which involves the usage of technology to help with communication. I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce.
Continue reading Why Cross Border Ecommerce is the Future of Ecommerce
Are Chinese marketplaces showing us the future of logistics? Last week both Alibaba and JD.com announced significant projects that will impact the future of ecommerce in China. Chinese ecommerce is one of the most interesting markets are their are large public companies that generate Billions of Dollars in revenue based on their place in the market. Alibaba, JD.com and VIPShop are all market leaders but in terms of market ownership Alibaba is by far dominant in the ecommerce ecosystem.
Continue reading Are Chinese Marketplaces Showing us the Future?
The next Web Summit conference is months away (November 6-9, 2017), so we’d thought we’d take you down memory lane and go over some of the highlights of one of the largest and fastest-growing technology conferences in the world.
Continue reading Highlights from Web Summit
A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:
- A system that captures customer information upon checkout
- An email subscription form that gives something out in exchange for an email
- An email receipt tool with options for upsells and coupons
- An email newsletter service like MailChimp or AWeber
You're not required to do all of these, but it's highly recommended. Why?
Continue reading How to Get More Subscribers for Your Ecommerce Email Newsletter
All sorts of criminal activity happens in the ecommerce world. You have fraud, which stems from people trying to take advantage of your company by completing unwarranted chargebacks, claiming a product wasn't delivered when it was and utilizing fraudulent payment techniques. Fraud also ties in with identity theft, where you might think that you have a sale, but it's actually someone who has stolen the credit card information of another person.
Continue reading How to Protect Your Online Store Against Fraud
Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year.
Then I came across a case study of an Ecommerce store that he put together. I was blown away.
Continue reading Viral Traffic Growth Using Content: How Ryan Stewart Grew LacesOut and Drove Over a Million Visitors in a Year