We took a good hard look at the top AI-driven Shopify store builders to help you figure out which ones are actually worth your while – and which ones are just hopping on the AI bandwagon.
Whether you're kicking off your first store or scaling up a dropshipping business, AI builders can handle everything from layout and content to product listings and marketing.
Continue reading Best AI Shopify Store Builders: Our Top 5 Picks
After working in ecommerce for more than a decade, I’ve reviewed hundreds of Shopify stores, consulted on thousands of product selections, and helped brands scale from zero to seven figures.
One thing is always true: poor product research is the biggest reason Shopify stores fail.
It’s not traffic. It’s not ad fatigue. It’s not design.
If the product doesn’t have demand, profit potential, or a clear edge in the market, the rest of the funnel doesn’t matter. That’s why product research should be treated as strategy — not guesswork.
This guide covers the exact process I use with clients, how I vet product ideas, and the specific tools and criteria I rely on to reduce risk before a product ever hits a store.
Continue reading “Product Research for Shopify: A Proven Process After 10+ Years in Ecommerce”
Quick Verdict: Is the New Shopify WordPress Plugin Worth Using?
Shopify has relaunched its official WordPress plugin — and this version finally gets it right.
The original Buy Button was limited and clunky. This new plugin offers a proper integration that brings Shopify’s powerful checkout and product system directly into WordPress.
If you want to keep WordPress for content, SEO, and design flexibility — but rely on Shopify’s ecommerce infrastructure — this plugin gives you the best of both worlds.
It’s easy to set up, works well with the WordPress block editor, and keeps your checkout fast, secure, and optimised for conversions.
You’ll still need a Shopify subscription, and managing content and ecommerce in two dashboards won’t suit everyone.
Continue reading “Shopify WordPress Plugin Review: My Verdict for 2025”
When I first got into ecommerce, one of the most confusing topics was web hosting.
If you've ever tried building a site with WordPress or WooCommerce, you probably know how frustrating it can be to figure out hosting, performance, and security.
But with Shopify, things work a little differently.
If you’re wondering how hosting works with Shopify, the good news is: you don’t have to worry about it. Hosting is built into the platform, so you don’t need to deal with server setups, performance tuning, or security patches. Shopify handles it all.
In this article, I’ll break down exactly how Shopify handles hosting, what’s included in your monthly plan, and how it compares to other ecommerce platforms.
If you’ve experimented with Shopify, made mistakes, or just want to start fresh, you might be asking: “How do I reset my Shopify store to factory settings?”
The short answer: there is no one-click factory reset button. But that doesn’t mean you’re stuck. There’s a manual way to clean out your store so it feels brand new — without opening a completely new account.
Continue reading “How to Reset Your Shopify Store (Step-by-Step Guide)”
Here’s the quick answer: Shopify doesn’t support traditional parent-child page hierarchies out of the box, but you can still create sub pages by using Shopify’s navigation menus, custom pages, or page builder apps.
These methods help organize your content visually and structurally, even though the URLs remain flat. For full control, you can also customize your theme code.
Whether you’re building a large ecommerce site or just starting out, structuring your store the right way helps your customers navigate with ease and boosts your SEO. This guide breaks it all down and gives you everything you need to know to start creating sub pages in Shopify.
Continue reading “How to Make Sub Pages in Shopify: A Complete Step-by-Step Guide”
If you’re running a nonprofit and thinking about using Shopify, you might feel like it’s not made for you.
That’s what I thought too. I’ve worked with nonprofits who were stuck using donation platforms that looked like they were built in 2006. I’ve also seen teams burn thousands trying to custom-code donation tools on WordPress that never worked properly.
Then we tried Shopify. And it changed everything.
Not just for fundraising. But for SEO. For visibility. For turning visitors into donors and supporters.
So here’s a real breakdown of how nonprofits can use Shopify — and make sure they rank while they do it.
Continue reading “Shopify for Nonprofits: Full Guide to Building, Fundraising, and Growing Online”
Dynamically changing pricing in Shopify can feel like hacking the matrix at first. I’ve spent months helping clients implement this, testing different methods, and figuring out what actually works — and what’s a waste of time.
So I put together this guide to help you skip the trial-and-error. You’ll see what works, what doesn’t, and exactly how to make Shopify show different prices without breaking everything in your store.
Continue reading “How to Dynamically Change Pricing in Shopify: A Step-by-Step Guide”
