Only 17% of subscription businesses track failed payments, and 58% watch lagging outcome metrics like churn instead of the process metric behind it. Those that do track it lose 37% less revenue and recover 43% more (PYMNTS x FlexPay, “Decision Guide: Tracking Failed Payments,” March 2023, n=200 executives).
Most advice on how to reduce churn on Shopify hands you the same tactics in no order: dunning, pause options, exit surveys, win-back emails. All true, all at once. Half are the wrong first move for your store, and which half depends on a split you can calculate this afternoon.
Continue reading “How to Reduce Churn on Shopify: An 8-Step Fix in Priority”