Category: Creator Economy

Whether you’re selling digital downloads, offering memberships, launching courses, or building a full ecommerce brand, picking the right platform is one of the most important business decisions you’ll make as a content creator.

The creator economy has evolved far beyond tips and support buttons. Today, creators are building real businesses, with scalable product models, automated sales funnels, and recurring revenue. But with dozens of tools to choose from, each with its own strengths, pricing models, and limitations, finding the right fit can be time-consuming.

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Quick answer:

CPG Marketing, or “Consumer Packaged Goods Marketing” refers to the methods companies use to advertise perishable goods which need to be frequently replenished. CPG products are the items consumers use on a daily basis, which require routine replacement.

If you’re one of countless retailers selling “consumable” products, like food, beverages, household cleaners and toiletries, you may have encountered this term before. CPG Marketing focuses on the activities and methodologies consumer packaged goods companies use to raise brand awareness, influence customer behavior, and increase sales.

Continue reading “What is CPG Marketing: The Complete Guide”

Retail has its own jargon in the same way other sectors do. Two such acronyms you might have come across include CPG and FMCG. 

In a nutshell, the former stands for consumer packaged goods, while the latter refers to fast-moving consumer goods. 

Continue reading “CPG vs FMCG: The Similarities and Differences”