TikTok Marketing for Ecommerce Store Owners

Articles Creator Economy Marketing Social Media

TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users. The app is native to China, but it now boasts over 1 billion monthly active users from all over the world. That means just over 20% of the entire internet community uses TikTok. That's an incredible collection of potential buyers for any online store, and it's why so many brands are using TikTok marketing tactics to sell products.

Continue reading “TikTok Marketing for Ecommerce Store Owners”

Which is the Best Influencer Marketing Platform for Your Business?

Articles Creator Economy Influencer Marketing Marketing

Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering hiring influencers for the first time and looking to learn more about influencer marketing platforms.

Well, either way, you've come to the right place! Here we're exploring the big wide world of influencer marketing platforms! So letโ€™s jump right in! #influencer #worlddomination

Continue reading “Which is the Best Influencer Marketing Platform for Your Business?”

Best Live Shopping Apps: Our Ultimate Round-Up

Articles Creator Economy Ecommerce Selling Advice Social Media

Do you fancy shopping from the comfort of your own living room? Or, are you looking for your next business venture? Either way, it doesn't matter which side of the coin you fall on; our best live shopping apps round-up might be precisely what you're looking for.

Described by Shopify as the future of eCommerce, live shopping apps provide a digitized, real-time shopping experience that consumers can enjoy from home. And by the looks of things, it's taking the internet by storm. In fact, Core Insight research says this kind of shopping generated a whopping $60 billion in global sales in just 2019 alone, which has only escalated thanks to the pandemic.

So, in today's post, weโ€™re looking at some of the best live shopping apps on the market so that you can jump on this exciting trend too. There's lots to cover, so let's hop straight to it!

Continue reading “Best Live Shopping Apps: Our Ultimate Round-Up”

How to Make Money on TikTok Without The Unrealistic Hype

Articles Creator Economy Ecommerce Selling Advice

How to make money on TikTok? Is it really possible?

Whether youโ€™re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions.

In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably wonโ€™t surprise you:

  1. Addison Rae Easterling, $5 million (84.3M TikTok followers)
  2. Charli Dโ€™Amelio, $4 million, (124.3M TikTok followers)
  3. Dixie Dโ€™Amelio, $2.9 million, (55M TikTok followers)
  4. Loren Gray, $2.6 million, (54M TikTok followers)
  5. Josh Richards, $1.5 million, (25.5M TikTok followers)

High-profile TikTok creators are raking in some major dollars. Not only that, but the popularity of TikTok itself has exploded over the past year. You might recall the rise of the sea shanty, the lip-sync challenges, or the โ€œTell me without telling meโ€ challenge.

Continue reading “How to Make Money on TikTok Without The Unrealistic Hype”

What is the Creator Economy?

Articles Creator Economy

Creation as we know it has evolved due to the coming and going of certain mediums, control of those mediums, and consumption habits of the average consumer. In the past, media corporations held a considerable amount of control over the flow of news and entertainment. That came with pros and cons. The world benefited from these “gatekeepers” since it ensured most news came from multiple, credible sources, with low potential for misinformation. However, that gatekeeper infrastructure also made for inequalities, especially for new creators.

Continue reading “What is the Creator Economy?”

What is Live Shopping: A Guide for Ecommerce Professionals

Articles Creator Economy

Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?” this is the right place for you, as we take a look at the growing ecommerce trend, expand upon its purposes, significance in the ecommerce world, and how brands are finding success in the space. We'll also touch on some real-world examples to demonstrate how live shopping works.

Continue reading “What is Live Shopping: A Guide for Ecommerce Professionals”

Direct to Consumer Marketing: The Complete Guide

Articles Creator Economy Ecommerce Selling Advice

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure.

This is no surprise as the advantages of going direct to the end-user are numerous, some of which include; breaking the barrier between the consumer and producer, which provides the manufacturer with greater control over its marketing, sales tactics, reputation, and branding.

It also helps the manufacturer to directly engage with its target audience thereby learning from them and improving its products and services.

Top brands like office supplies manufacturer Quill have already taken the huge step into direct-to-consumer marketing and it is predicted that a lot more producers will forward their steps in 2022 and beyond.

Continue reading “Direct to Consumer Marketing: The Complete Guide”

Become an ecommerce expert

Enter your email to get the party started