The future of online shopping is here.
Cue, live shopping – a phenomenon that’s taken the eCommerce world by storm.
For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products. Fast forward to today, and it’s now a $60 billion industry, and unsurprisingly, retailers in the west are lining up to buy into this trend.
To get a feel of just how much live shopping is taking off, take Alibaba, for example. Their presale live stream event last year generated $7.5 billion in just 30 minutes!
That’s why in this article, we’re looking at how to use Instagram live shopping to increase conversions, improve your brand’s appeal, and differentiate yourself from the crowd. Trust us; there’s never been a better time to get on board with this exciting trend.
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