Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Articles Creator Economy Influencer Marketing Live Shopping

On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(ยฅ1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same day, all of her online accounts, as her business platforms, were closed down in accordance with the authorities' stipulations.

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live(an Alibaba-owned live-streaming channel). According to Alibaba Group, Viyaโ€™s gross merchandise volume (GMV) in the presales day for Double 11, the most extensive online shopping festival in China, reached $ 134 million (ยฅ 8.53 billion), hitting the number two spot for GMV last year. In 2020, she was selected as Fortune China Most Influential Businesswoman, and Forbes China Up-and-Coming Businesswoman in 2021.

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Instagram Live Shopping: Everything You Need to Know

Articles Creator Economy Influencer Marketing

The future of online shopping is here. 

Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. 

For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products. Fast forward to today, and it's now a $60 billion industry, and unsurprisingly, retailers in the west are lining up to buy into this trend.

To get a feel of just how much live shopping is taking off, take Alibaba, for example. Their presale live stream event last year generated $7.5 billion in just 30 minutes!

Thatโ€™s why in this article, weโ€™re looking at how to use Instagram live shopping to increase conversions, improve your brand's appeal, and differentiate yourself from the crowd. Trust us; thereโ€™s never been a better time to get on board with this exciting trend.

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Which is the Best Influencer Marketing Platform for Your Business?

Articles Creator Economy Influencer Marketing Marketing

Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering hiring influencers for the first time and looking to learn more about influencer marketing platforms.

Well, either way, you've come to the right place! Here we're exploring the big wide world of influencer marketing platforms! So letโ€™s jump right in! #influencer #worlddomination

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