It can be very tricky when deciding which marketing avenues are the best for your ecommerce business. There are so many different ways to do it and let's be honest, there are pros and cons to everything.
In this article, we'll explore two marketing strategies that have a very positive impact on ecommerce retailers. Email marketing may already be familiar to you and you be using it, but we'll also explore the lesser-used tactic of SMS marketing.
We'll first explore what they are, give you the advantages and disadvantages of both and explore whether these two marketing pillars can work in tandem. For good measure, we'll also highlight some good examples so you can replicate them for your ecommerce business.