Category: Ecommerce Marketing

HubSpot Marketing Hub vs ActiveCampaign: Testing the Best AI Marketing Tools for Ecommerce

Bogdan Rancea
AI Marketing Tools Articles Ecommerce Marketing Marketing

I’ve been running ecommerce campaigns long enough to know one thing: a CRM can either double your sales or drain your week. When it works, it’s incredible, getting all your leads, emails, and sales data all flowing in one place. When it doesn’t, you’re lost in tabs, chasing follow-ups that slipped through the cracks.

HubSpot CRM is the one I usually use as a benchmark. It’s just so comprehensive, with all those different hubs for sales, marketing, service, and even commerce working together. But ActiveCampaign has its value too, particularly if you want to get real about automating your marketing strategies.

So, which one do you really need? In this review, I’ll break down exactly how each platform handled everything from setup to sales automation, and why, if you’re growing an ecommerce brand, HubSpot CRM still comes out on top.

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Inbound Marketing for Ecommerce – Complete Guide

Michael Doer
Articles Ecommerce Ecommerce Marketing Marketing

Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Large established brands spend a significant portion of their budget on ads and if you run a store that just started out, you have to spend even more.

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. It’s tried and tested, it’s fast, and it produces measurable results at a time when having a cash flow makes or breaks a business.

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Best Email Marketing Tools for WooCommerce (2024)

Rebekah Carter
Articles Ecommerce Marketing Email Marketing Marketing

Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term.

With the right email marketing solutions, you can connect with your target audience, send updates about their purchase, and even deliver more relevant messages based on each customer’s behavior on your store. Used correctly, your marketing strategy can improve customer lifetime value, and pave the way for better loyalty among your clients.

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Wix Ascend Review (2023): Wix Ascend Pricing and Overview

Rebekah Carter
Articles Ecommerce Marketing Ecommerce Resources

This Wix Ascend review will cover everything you need to know about the feature. We’ll be covering Wix Ascend pricing, features, functionality, and more.

Wix seems to roll out new features and functionality for the digital world on a constant basis, from AI technology to help you build your website, to direct integrations with dropshipping tools like Modalyst. One of the recent introductions from Wix to hit the digital market is Ascend.

Wix Ascend is an interesting product, because it’s not just one new feature or functionality – it’s a complete set of plugins and add-ons for your Wix website. The solution covers everything from online marketing tools and customer service solutions to marketing integrations.

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8 Best Cheap Email Marketing Software

Rebekah Carter
Articles Ecommerce Marketing Email Marketing Services Reviews

Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers.

Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment. However, to start unlocking the benefits, you do need access to the right email marketing tools. These solutions come with everything from drag-and-drop email tools to comprehensive landing pages, CRM integrations, A/B testing and more.

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Brevo vs Mailgun: Which Email Platform Fits Your Store?

Rebekah Carter
Articles Ecommerce Marketing Email Marketing Services Reviews

Brevo is an all-in-one marketing platform. Mailgun is a developer email API. They show up in the same Google searches, but they serve completely different audiences. If you are comparing brevo vs mailgun for your online store, the answer hinges on one question: do you have a developer on your team?

Both platforms handle transactional email (order confirmations, shipping updates, password resets). Beyond that, they diverge sharply. Brevo includes marketing campaigns, automation, CRM, and native ecommerce plugins. Mailgun includes none of those things. The pricing crossover adds nuance: Mailgun costs less at 50K emails per month, Brevo costs less at 100K and above.

I tested both platforms against the needs of real ecommerce merchants: Shopify integration, WooCommerce setup, abandoned cart recovery, newsletter campaigns, and deliverability. I pulled independent test data, pricing at actual volumes, and user reviews from Trustpilot, G2, and Reddit. Brevo was formerly Sendinblue, so the sendinblue vs mailgun comparison applies here too.

Quick Verdict: Brevo wins for most ecommerce store owners. Mailgun only makes sense if you have a developer and need API-level transactional control exclusively.

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Ecommerce Marketing in 2024: Your In-depth Guide To Doing It Right

Joe Warnimont
Articles Ecommerce Marketing Ecommerce Selling Advice

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product.

This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media outreach to influencer engagement, and email marketing to regular advertising. However, marketing online doesn't have to be a chore.

Not only can you find the tools to help you along the way, but there are plenty of tips to take advantage of in order to improve your ecommerce marketing and engage customers in new ways.

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