If you've ever watched Shark Tank, you know how much backlash an entrepreneur can get for spending too much money on promotions and marketing on a young product or company. Simply put, consistently throwing money at an idea is no way to replace clever, quality marketing tactics, many of which are cheap or completely free. So how do you inexpensively market your ecommerce products?
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When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.
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WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins. WooCommerce is the most popular WordPress ecommerce plugin, but it doesn't have any features for selling tickets. That's why we want to explore the best WordPress plugins for selling tickets to events.
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Managed WordPress hosting is a rather new niche area in the hosting world. It's useful for people on the WordPress platform if you have limited knowledge or would rather leave the more technical tasks to the experts. I typically recommend managed hosting to those new to the hosting (and website) game, but ecommerce is a little different.
From radical changes to the Shopify brand colors to a sleek new shake-up on the dashboard, Shopify has been hard at work. And recently the Canadian ecommerce platform company announced all of these new roll-outs, along with imagery to help out newcomers and experienced individuals alike.
Over the years, Shopify has been known to release cool new features like the Shopify sections update and constant changes to the Shopify Partner program. We've come to expect Shopify to listen to users and implement the requests as they see fit.
But this update is one of the more drastic we've seen, so we want to highlight the most interesting of the Shopify modifications. Then we'll talk about what each of these updates can do, and if you have to change your thinking or worry about anything startling you or making it harder to do business along the way.
Continue reading The Drastic Shopify Makeover and What It Means For Your Online Shop
Are you looking for a way to improve your customer relationships? An FAQ page might just do the trick. Not only is an FAQ area essential for guiding your customers around your site, but it can serve as a trust-builder, convincing customer to buy more products by giving them additional information. But how do you create the perfect FAQ page? Keep reading to find out.
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Hobbyists stop reading. Because VirtoCommerce probably isn't your cup of tea. With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business.
As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. When I say hobbyists stop reading, I don't mean that all small businesses should run away. In fact, quite the opposite. I'm simply stating that VirtoCommerce is a powerful system meant for the most serious of businesses. The opensource, Community Edition provides incredible tools for smaller to mid-sized businesses, while the Enterprise Edition has what behemoths require.
A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:
You're not required to do all of these, but it's highly recommended. Why?
Continue reading How to Get More Subscribers for Your Ecommerce Email Newsletter