What are some of your main goals as an ecommerce professional?
Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?
All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.
Continue reading Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison
Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized.
The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish.
In this Woo Reviews (by Wiremo) review, we're going to cover a plugin that hopefully mitigates all of your problems with reviews. It's a plugin that improves WooCommerce reviews, so those of you who utilize WordPress and WooCommerce for your online store will have a wonderful solution for customer reviews.
Although the primary plugin covered today works with WooCommerce, Wiremo also supports integrations with the following systems:
Continue reading Woo Reviews by Wiremo Review: Sleek Customer Reviews with Requests and Conversations
Popups and promotional banners are only useful if they're targeted to the customer seeing them.
Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.
It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.
Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.
Continue reading Picreel Review: Simple Exit Intent Offers That Don't Burn You Out
Making money with hobbies like writing, gardening, fitness, and art are often not in the cards. Unless of course, you put together a professional online course to teach people all about it. This Teachable review outlines one of the more impressive options for developing a beautiful website for presenting your courses, from video courses to PDF training.
We've taken a look at all sorts of competitors like Udemy and Uscreen. Both of those mentioned have their pros and cons, but now it's time to outline another interesting new company. Teachable has clean website interfaces, great customization tools, marketing options and analytics.
The online course creation module provides hosting and security, along with all the learning tools you need, from quizzes to discussion forums and blogs to video courses. So keep reading to check out our detailed Teachable review and see if it's the right online course builder for you:
Continue reading Teachable Review: Make Unlimited Courses for Unlimited Students
You want more sales, right?
Don't we all?
Countless articles have been written about the topic, and even more, tactics are implemented on a daily basis in order to improve sales for online stores. From Instagram to Amazon and email marketing to the holiday push, boosting your sales comes in many different forms. But have you ever tried more alternative routes like Quora or Reddit?
These might sound intimidating at first, but many online stores are putting their expertise to work, writing Quora and Reddit answers that help out communities and drive customers to their websites.
You might initially think that spamming people on these forums is frowned upon, and you're correct. The trick is to provide value with your responses instead of posting spammy links that are bound to get ridiculed or pulled down from Reddit and Quora.
So, if you're interested in learning some interesting new ways to improve profits, here are some tried and tested tips for boosting sales with Quora and Reddit.
Continue reading How to Boost Sales and Brand Value Sky-High With Quora and Reddit
Experienced ecommerce pros know the deal.
There's no magic formula when it comes to marketing to customers.
It takes testing, making mistakes and learning what your specific customers want.
One of the best ways to find new customers and bring back the old ones is by retargeting. And the same idea of testing and making mistakes rings true for that.
Continue reading Here Are 5 Big Problems With Your Retargeting Efforts
Marketing tactics for ecommerce stores come in many forms, but none of them compare to the power of a quality referral program. We've done the research and spent several weeks testing out the best solutions. After testing, checking with users and establishing the best value, we've come to the decision that Ambassador is currently the best referral software for ecommerce. With its omnichannel capabilities, beautiful ecommerce integrations and numerous forms of referral programs, the Ambassador referral software beats out the rest of the competition with a strong lead. If you're interested in learning more about why Ambassador is so impressive, along with the other solutions you might be interested in, keep reading to learn more.
Continue reading Best Referral Software for Ecommerce
Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose. We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. This Instapage review outlines all of that.
Continue reading Instapage Review: Killer Ecommerce Landing Pages With Tons of Features