How to start an online boutique store is one of those questions that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.
Have you encountered a chance to move into the world of omnichannel selling?
Chances are you have.
Even if it doesn't seem like it.
A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.
Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.
When you own an online or retail store, the question isn't if you're going to implement omnichannel strategies.
The question is when.
When it comes to finding niche products to sell online, randomness kills all.
Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.
But here's what:
This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated market.
Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.
That's why you should focus on a more methodical approach to finding niche ideas for online business.
Here's a job title you never thought you would have you considered starting your ecommerce store: photographer.
Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of.
But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.
Unfortunately, small and midsized ecommerce businesses don't have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.
Even before deciding on a type of product to sell on your website, it's not a bad idea to understand how the wholesale supplier system works.
But here's what:
It's not a well-structured system at all. It's a large collection of random suppliers scattered all across the world. Some of them are great, while others not so much.
Not too long ago there were hardly any sites organizing lists of suppliers, making it difficult for retailers to locate the best ones.
However, the advent of eBay got the ball rolling, and now we're seeing wonderful marketplaces like AliExpress.
With a store like AliExpress, you can search to see what types of products are popular before making a decision on what to sell. In addition, it allows you to filter products, see what they look like, find pictures, and look for detailed supplier information.
Once you decide on a niche, it's time to see exactly what types of suppliers are available. Experienced ecommerce professionals will tell you the horror stories they've encountered with wholesale suppliers, so this is an extremely important topic to touch on.
Overall, you're trying to partner with reputable suppliers that deliver on time, provide a reliable contact, and give you some perks for working with them.
Some ecommerce stores can opt for the big suppliers in places like China, but sometimes a unique brand (like one that sells vintage clothing or furniture) would have to opt for a niche local supplier.
Regardless, your goal is to find the best of the best, and that's what we're going to talk about today.
On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers.
Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out. That has all changed to a large extent with Arcadier.
This online marketplace builder has not only created plans for all sizes of companies, but one of them is absolutely free.
What's one of the main problems with selling on places like eBay, Amazon, and even Etsy?
Think about how you set up your Amazon store and the way you interact with your customers after a sale.
Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
The main problem is that selling on Amazon builds up loyalty for Amazon. Not your business.
Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program.
The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way.
The same goes for points systems, where the users see the points as a way to get discounts in the future. Not only do they like your company more, but it's a surefire way to get them coming back to your own website.
Today, we're going to talk about how you can boost your ecommerce store's revenue using effective customer loyalty programs.
We'll explore real-world loyalty strategies and look at how they are implemented by big companies. We'll even take an actionable peek into how you can implement these strategies for your own online stores.
Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews.
Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.
What are the customers supposed to do?
Well, this poses a problem, and an opportunity, for us ecommerce professionals. The consumers don't want to trust you, therefore you're stuck trying to figure out how to become trustworthy. On the other hand, if you provide full credibility in some way, then you're already way ahead of many of your competitors.
One of the ways to show that credibility is to become a Google Trusted Store.