Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers.
Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment. However, to start unlocking the benefits, you do need access to the right email marketing tools. These solutions come with everything from drag-and-drop email tools to comprehensive landing pages, CRM integrations, A/B testing and more.
Today, we’re going to be looking at some of the more affordable email marketing software solutions on the market, specifically designed for companies on a budget.
The Best Cheapest Email Marketing Services
One of the best-known email marketing services around, Sendinblue initially built a reputation around it’s affordable pricing packages. With this email marketing software, you can easily build autoresponders and custom workflows based on triggers that strengthen your relationship with your target audience. There’s CRM access available and SMS marketing too.
Sendinblue is an email marketing service for people who might not have a lot of prior experience with these tools. You can create and customize email templates quickly, using a drag-and-drop builder, and design opt-in forms for your site too. There’s also a selection of workflow templates to help with automation, and detailed analytics and reporting.
- Customizable email templates
- SMS marketing
- Live chat and CRM support
- Opt-in forms and landing pages
- Campaign tracking and analytics
- WordPress plugins
- Plenty of integrations
- Drag and drop builder
For teams on a budget, Sendinblue has a free plan that allows you to send up to 300 emails per day to unlimited contacts. After that, pricing starts at just $25 per month, and increases depending on the number of emails you send.
- Excellent low cost plans with free tier
- Great email automation
- SMS marketing tool included
- Great deliverability
- Landing page editor and form builder
- Limited free plan
- Not the most integrations
Best for ✅
If you’re looking for a sophisticated email marketing tool on a lower budget, Sendinblue could be perfect for you. There are tons of ways to customize your emails and send more personalized content to your customers. Plus, you can get involved with SMS marketing too. Though the free plan is very basic, it’s a good way to get an insight into the features you can access before you upgrade.
👉 Read our comprehensive Sendinblue review.
HubSpot isn’t always the first name that companies think of when it comes to choosing cheap email marketing tools. While there are expensive packages available from HubSpot, there are also free options available, if you know where to look. HubSpot is best known for its marketing automation platform, which recently introduced the new free email marketing tools.
If you’re sending thank-you emails from purchases or promoting current campaigns, you can accomplish plenty with the free HubSpot email marketing tool. One of the best things about this tool is how easy it is to use. You get a drag-and-drop visual editor, lots of ready-made templates to explore, and you can even unlock the free CRM system for supporting customers.
Another good thing about HubSpot is how easy it is to keep track of all your campaigns, contacts, and clients, so you don’t have to worry about tracking various tools. Features include:
- Free CRM access
- Drag and drop visual editor
- Lots of professional templates
- Free to use service
- Social media and customer service options available
- Integration options
- Very easy to use
- Good for customer tracking
As mentioned above, you can get the HubSpot email marketing service and the CRM solution from the company for free. However, if you decide to upgrade for the full marketing and sales platform, then things can get expensive quite quickly. The smallest package stats at $50 per month and goes up to the thousands.
- Excellent range of features for free
- Support for customer service with CRM
- Customer service, sales, and other marketing tools available
- Easy to use for beginners
- Great range of templates
- Can get expensive very quickly
Best for ✅
If you’re looking for a cheap email marketing tool that has the potential to scale quickly with your company, HubSpot could be a good choice. Although the paid plans can get quite expensive, they do offer a decent amount of value when you consider all the features and functionality you’re getting.
👉 Read our comprehensive HubSpot Marketing hub review.
GetResponse is one of the major market leaders in email marketing, whether you’re looking for a cheaper solution or not. Intended to offer an all-in-one environment for customer support and email marketing methods, GetResponse has it all. You can send one-time broadcasts, create ongoing email campaigns and even access pre-made autoresponder workflows.
There are tons of great templates to choose from, a host of powerful segmentation features, and a selection of trigger email options too. You can also unlock some fantastic email statistics and analytics with GetResponse that give you a closer insight into what your customers need from you. There are even eCommerce features to explore, landing pages, and webinar hosting.
Features of GetResponse include:
- Email automation and trigger-based emails
- One-on-one transaction emails
- Analytics and reporting support
- Excellent eCommerce features
- Landing pages and opt-in forms
- Sales funnel support
- Webinar hosting
- Comprehensive custom templates
- Range of account management options
Despite a huge selection of features, the GetResponse costs start pretty low. You can spend as little as %15 per month on the Basic package to spend an unlimited number of emails to 1000 subscribers. There’s also the Plus package available at $49 per month, or the Professional package at $99 per month.
- Comprehensive feature set
- Excellent for sales funnels and eCommerce
- Good reporting and analytics
- Decent range of templates
- Lots of account management options
- User friendly
- Not the best drag-and-drop interface
- Limits on customer support
Best for ✅
GetResponse is likely to be a good choice for you if you’re looking for a full marketing and relationship-building service. You can access account management features and segmentation in this service, as well as advanced automation options too. The webinar functionality is great, and you get an amazing conversion funnel solution on top of that.
👉 Read our comprehensive GetResponse review.
MailerLite stands out as one of the cheapest email marketing software solutions you can find today. However, surprisingly, the low costs don’t necessarily mean that you’re not going to get the right selection of features. MailerLite offers excellent value by giving you all the tools you need for building and sending emails. You can even design your own landing pages.
MailerLite is an easy-to-use email marketing service that will appeal well to a range of companies, especially smaller ones. The system helps with building and sending emails through a drag-and-drop solution that requires no coding knowledge. You can automate your campaigns, create custom workflows, and track engagement rates too.
- Range of customizable templates
- No coding experience required
- Easy automation and trigger options
- Quick support and customer service
- Engagement rate tracking
- Custom reports for stakeholders
- Popups and landing pages for leads
- Simple interface
MailerLite keeps things simple with pricing. Every plan comes with the same feature set and unlimited emails. The difference is how many subscribers you can have on each package. With the free plan, you can have up to 1,000 subscribers. That’s ideal for smaller companies. There’s also an option for $15 per month where you can have 2,500 subscribers.
- Free forever plan and cheap pricing
- Great for beginners with no coding knowledge
- Good tracking and analytics
- Simple building tools with drag and drop
- Quick and convenient customer support
- Missing some features like tags for clients
Best for ✅
MailerLite is one of the best choices for companies looking for a well-rounded email marketing solution which offers support for managing your list, automating campaigns, and keeping costs low. It’s also a strong choice if you’re looking for landing pages and popups.
👉 Read our comprehensive MailerLite review.
Moosend might not be as well-known as some of the options on this list, or bigger companies like MailChimp, but it’s still a great choice for small businesses. With this software, you can create immersive email marketing campaigns, complete with detailed campaign performance reports to help you track how to optimize your campaigns.
There’s plenty of opportunity to build sing-up forms and design behavioral campaigns based on specific segments of your audience. This email marketing platform also comes with a range of integration options, so you can link it to your favorite apps, solutions for email newsletters and more.
- Landing pages and sign-up forms
- Subscription forms
- Reporting and analytics
- Team members accounts
- SMTP server
- SSO and SAML
- On-boarding migration support
- Custom transactional emails
Moosend is one of the leading email marketing products for smaller companies because it has a free-forever plan. You don’t get priority support or landing pages here, but you can send emails. There’s also an $8 per month plan with support for up to 5 team members and an SMTP server. If you want all of the features MooSend can offer, you’ll need to call the company and create a custom plan.
- Free forever plan is great for beginners
- Very little initial knowledge needed
- Easy to send a range of bulk emails
- Click-through analytics and custom reporting
- Convenient for managing your email list
- Not the best email editor
- Limited automation features
Best for ✅
Moosend is likely to be a good choice for a company in search of the best email marketing software for beginners. You don’t have to know about API connections to link your email editor to your marketing strategy. It’s also easy to track your number of subscribers, open rates, and other marketing strategy metrics.
Constant Contact is one of the best drag and drop email builder tools on the market, with excellent deliverability rates and plenty of professional features. With Constant Contact, service providers, startups and small businesses can send custom emails with plenty of automation options. You can build out trigger-based emails with compelling subject lines and import customers from other lists.
The great thing about Constant Contact is that although it has some of the best automation features on the market, it’s easy enough for customers to get used to the service and start using it to their advantage. You can find plenty of ways to segment your audience, create immersive campaigns and more. Features include:
- Amazing automated drip campaigns
- Effective email templates
- Excellent range of marketing automation tools
- Responsive email designs
- Drag and drop editor
- Smart eCommerce tools
- Social media marketing integration
- Contact management
- Tracking and reporting
- Donation support
- Signup forms, surveys and polls
You can sign up to use Constant Contact for free for an entire month, which means you should have plenty of time to see whether the service works for you. The long-term plans start at around $20 per month for email marketing, and support for up to 10,000 contacts. You can also upgrade to Email Plus at $45 per month. There are discounts for non-profits.
- Brilliant for automated emails
- Works with a ton of integrations like Shopify and WooCommerce
- Support for various signup and poll forms
- Drag and drop editing for ease of use
- Lots of contact management
- Limitations to customer support
- Only one month free
Best for ✅
Constant Contact is likely to appeal to companies that want to automate as much of their campaigns as possible and take advantage of triggers for email marketing. The trigger and automation tools in this software are some of the best on the market, and they’re very easy to understand and use.
👉 Read our comprehensive Constant Contact review.
Mailjet is an email marketing solution that brings teams together to work on strategies that convert and delight customers. Unlike many email marketing tools, Mailjet is extremely collaborative, with a dedicated space for your teams where they can discuss their strategies and build plans for conversion.
MailJet comes with a range of templates to choose from, so you can make your brand stand out online. There’s a rich gallery of templates, and you can avoid back and forth template building thanks to approvals and comments. Defining and protecting your style is easy because you can lock certain sections of your templates too.
- Subscription forms and pages
- List segmentation and organization
- Convenient customizable templates
- Personalize your templates
- Transactional emails
- Automated workflows
- Predefined automated sequences
- API and SMTP relay
- SMS messaging API
Mailjet pricing is quite affordable. There are various packages to choose from, depending on how many emails you want to send. Basic plans start at $9.65 for 30,000 emails a month. You can upgrade to Premium, for $20.95 per month, and there are customized products available for enterprise. If you only want to send 6,000 emails per month, the service is 100% free forever. You can only send a maximum of 200 emails per day, however.
- Excellent subscription forms
- Lots of customization for templates
- Easy automated workflows
- API and SMTP access
- SMS messaging support
- Good for collaboration
- Expensive for some features, like deliverability services
- Somewhat limited free plan
Best for ✅
MailJet is a great tool if you’re working together with a team on your email marketing campaigns. This is one of the few software solutions on the market today that allows you to work in a comprehensive environment with all of your colleagues.
👉 Read our comprehensive MailJet review.
Popular among businesses everywhere, SendGrid is a simple email marketing software designed to offer an effective environment full of marketing features for customers. One of the top names in the business world, like Magento or Salesforce, SendGrid comes with list management features, a host of tools for bloggers, and a fantastic set of segmentation options for your contact list.
If you want as much control over your subscriber list and messages as possible, SendGrid will be great for you. This is one of the best email marketing services out there for customization and tweaking. There’s even a drag-and-drop builder for easy creation in real-time.
- Extensive tests and analytics
- Segmentation and personalization for emails
- HTML email control
- Custom campaigns and workflows
- Import contacts from Gmail and other environments
- Advanced features for people who know code
- Reporting to keep track of opens and unsubscribes
There’s a free plan available with SendGrid that you can use to try various features of the service. However, the plan is quite limited, and will only allow you to send a maximum of 100 emails per day. The next cheapest platform is $14.95 per day, and you’ll add another $10 for every 10,000 contacts you need to reach.
- Great for testing and analytics
- Lots of customization options
- Great for smaller companies
- Easy to manage and maintain our audience
- Reporting and analytics included
- Easy to use for beginners
- Lots of community support
- Very limited free plan
- Not the best for the biggest companies
Best for ✅
SendGrid is a good choice for you if you’re running a small business without the need to send a huge number of emails every week. There’s also a custom API available which might make this software a compelling choice for developers who want more customization options.
👉 Read our comprehensive SendGrid review.
Choosing the Best Email Marketing Software
Selecting the right email marketing software on a budget is tougher than it seems. There are so many options out there. Beyond the choices we already mentioned, you could also consider tools like Aweber, Convertkit, ActiveCampaign, and many more.
When you’re looking for a way to save money, it’s easy to choose the lite version of any email package, but remember that doing your research is crucial. You need something that matches your budget, but it’s also essential to get the right selection of features. No company can afford to cut corners on their marketing campaigns.
One good option? Try some of the free services available from various software providers. This will give you a chance to see how the tools work without committing to any software straight away.
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