Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. But despite that, many online merchants still struggle to sustainably scale their business and make a real impact with their marketing.
This is where Metrilo comes into its own.
This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.
So, in this Metrilo review, we’re putting this platform under the microscope to see whether they truly provide everything you need to help your ecommerce brand grow.
Let's dive in!
What is Metrilo?
Created from scratch in 2014 with a team of only three people, Metrilo is an all-in-one analytics, CRM, and email marketing platform. It's designed to help ecommerce brands utilize historical data to retain customers and grow sustainably. By 2019, Metrilo tracked over 3098 thousand events and processed nearly a billion orders!
Metrilo operates with the understanding that customer retention using their methods (more on this in a sec) boasts lower acquisition costs and better profit margins. It aims to ensure users spend less on paid traffic and instead, helps refocus their attention on understanding and investing in long-term customer relationships.
Metrilo utilizes a four-step pipeline to help you grow your business using its features. The process starts with monitoring and analyzing. Metrilo provides advanced analytics to help you keep track of everything going on in your store.
Next, Metrilo helps you understand and explore those insights. Metrilo’s customer database aims to provide behavior insights that help you better understand your customer profiles and shopping journeys.
From there, you can use Metrilo's integrated email functionality to target customers with relevant email campaigns. You can personalize these messages and automate ongoing communications to help boost engagement and streamline this process.
Metrilo Review: Key Features
Metrilo’s features comprise three categories that work together to help you retain customers by harnessing the power of consumer data:
Metrilo aims to put the power of data into your hands. It automatically reports on the performance of marketing campaigns- more specifically, Metrilo outlines metrics including visitors, orders, and revenue over time. It also reports on engagement kpis and sales attributes.
Metrilo empowers you to monitor various marketing channels, referrals, and influencer campaigns. You can check how well coupon codes are performing and optimize your marketing budget accordingly.
Metrilo comes with ready-to-use revenue breakdowns, pinpointing the following:
- New/returning customers
- Social channels
- Revenue generated by coupons
- Revenue generated via digital campaigns
- Revenue generated according to city/location
- Failed, successful, and pending orders (which you can further hone in on according to customer location)
- Influencers, referrals, and the coupons used to promote your products
- The devices your buyers use
Metrilo also comes with product management reports that detail:
- Product views
- Abandon rates
This helps you see at a glance which products are frequently ordered together, which works wonders for discovering new product development ideas.
Metrilo also accumulates data at each stage of your different funnels, including product funnels, content funnels, and shopping cart funnels. Here, you can see exactly where potential customers fell away. With this info to hand, you can accurately identify any improvements that need making to help boost that all-important conversion rate.
Like most CRMs, Metrilo’s customer relationship management platform permits you to create individual customer profiles. From which you can review customer behaviors, orders, money spent, products bought, and other individual details. You can even add notes to store extra pieces of important customer info.
To organize your CRM better, you can create customer segments, assign customer's tags, and set your own filters. Of course, this also comes in handy for sending ultra-relevant content to subscribers. Metrilo makes it easy to apply action and customer-based filters to help laser target customers with personalized interactions.
To get a feel for the different filters on offer, we've listed them below:
- Action performed (I.e., adding a product to cart, viewing the product, etc.)
- Product interactions
- Action not performed
- Product categories
- Checkout/browser abandoners
- Email campaigns (who have you interacted with before?)
- Coupons used
- Revenue generated
- Last order
- Last active
- Custom tags
Metrilo also comes with popular money-making segments. For instance, high idle spenders, most frequent buyers, and cart abandoners. With this kind of segmentation, you and your marketing team know exactly who to prioritize.
As we've hinted at throughout this Metrilo review, there are plenty of engagement tools you can use to help retain customers. Metrilo provides everything you need to create and send personalized email campaigns. Of course, this goes hand in hand with the CRM segmentation we just discussed.
Customized interactions are the lifeblood of nurturing loyal, long-term customers and repeat sales. To help improve communications further still, Metrilo enables you to gather customer feedback on autopilot. Sending automated customer feedback emails to collect both qualitative and quantitive data is a breeze. You can even pair these surveys with recent orders to get even more detailed insights into customer satisfaction.
Metrilo’s email marketing automation also facilitates the following campaigns:
- Abandoned cart emails
- Cross and up-selling
- Welcome emails
- Drip campaigns
- Promotional and coupon campaigns
Lastly, Metrilo also offers email performance tracking. So, you can check which campaigns are performing well. More specifically, you can keep an eye on your open, click, conversion, and unsubscribe rates.
Metrilo Review: Integrations
Metrilo doesn’t offer much in the way of native integrations. However, its online help center explains how to integrate with the following tools:
- WordPress/ WooCommerce
Metrilo Review: Pricing
If you're on a budget, your interest in Metrilo might wane. This software isn’t ideal for those just starting out. After its 14-day free trial, Metrilo comes with a steep price tag, even with the savings you'll make with annual billing.
The Essential Plan sets you back $99 a month when billed annually, which adds up to a whopping $1190 a year! This enables you to register as many teammates as you want. You’ll also receive one-click installation plugins as well as live chat and email support. On top of that, you'll also get the ecommerce analytics toolkit, which includes:
- The real-time dashboard
- Marketing performance reporting
- Revenue breakdowns
- Product performance reports
- Conversion funnels
However, you don't get access to Metrilo's Ecommerce CRM and email marketing features.
The Pro Plan for $165 a month (based on annual billing) unlocks the CRM and retention analysis, which means you’ll get:
- Customer lifetime value metrics
- Cohort comparisons
- A customer database
- Individual customer profiles
- Filtering and segmentation features
Last but not least, you only unlock Metrilo's email marketing features with its Premium Plan for $249 a month. (That’s right, that adds up to $2990 a year). On top of all the previous features, you can now access:
- Manual emails
- Email automation
- Customer feedback
- Drag and drop email editor
- Ready-made templates
- Sales recovery (i.e., abandoned cart emails)
If you're interested in the Premium plan, it's worth contacting Metrilo directly for a more exact quote based on how many customers you acquire monthly.
Metrilo’s pricing certainly makes it inaccessible to anyone watching their monthly costs. Email marketing automation tools can be obtained much cheaper via other software. That said, Metrilo's built for brands looking to achieve considerable growth. So, once you've got the ball rolling with your ecommerce brand, these subscription costs might be worth it.
Metrilo Review: Customer Support
Metrilo has offices in San Francisco, and Sofia (Bulgaria). You can contact their customer service team via email or live chat with all their pricing plans. Or, if you prefer consulting self-help documentation, Metrilo comes with an online help center. Here, you'll find answers to FAQs and articles covering topics such as getting started, installation, integrations, and more.
Metrilo Review: The Pros and Cons of Using Metrilo
If you want to quickly review the core advantages and drawbacks of using Metrilo, here's a concise pro-cons list:
The Pros 👍
- You get access to advanced segmentation
- You'll benefit from useful ecommerce-focused analytics and customer data
- Live-chat support is available on all Metrilo's pricing plans
- You can register unlimited users. There's no per-user per month pricing, meaning Metrilo might be a more affordable option for huge teams. On the flip side, for individual users, Metrilo's way more expensive than the bulk of the competition.
- There aren't any limits on the number of emails you can send
- You can launch abandoned cart email campaigns
- There are a free trial and demo available
The Cons 👎
- Metrilo comes with a very steep price tag unless you're using it for a larger multi-user team.
- Email marketing automation is only included with Metrilo's most expensive plan. If this is primarily what you're after, you can find cheaper alternatives
- Metrilo isn't suited for start-ups or small businesses
- There isn't any phone support available, which is pretty poor considering the price tag!
- There isn't a free plan available
- A very small number of native integrations are available
- The self-help documentation feels a little sparse. It frequently answers questions about Metrilo itself and is promotional in places. Compared to its competitors, Metrilo doesn't provide users much in the way of in-depth technical insights.
Last but not least, let's round off this review by answering some of the most frequently asked questions we hear about Metrilo:
Does Metrilo have a refund policy?
Yes, Metrilo will refund your money up to 30 days after payment with its money-back-guarantee. If you’re not satisfied, just cancel and let the support team know to receive your refund.
How can I switch to Metrilo from another email marketing tool?
Switching is as simple as installing the Metrilo plugin on your ecommerce website (providing Metrilo supports your chosen ecommerce platforms).
This starts tracking your customer’s details, behavior, and order information. Importing existing customers to Metrilo is as simple as a single click, as it integrates with your store's back-end.
How is Metrilo different from Mailchimp?
Metrilo offers much more in-depth ecommerce analytics and provides more detailed segmentation. In comparison, MailChimp is less focused on ecommerce and as such, doesn't provide as much in the way of data and automation potential.
Can Metrilo slow down my store or website?
What’s included in Metrilo’s free trial?
The 14-day free trial lets you test all of Metrilo’s features so you can choose the plan that best suits your needs. This decision should be relatively straightforward as each new program unlocks a core feature category.
Metrilo Review: Final Verdict
All in all, Metrilo is the powerhouse of ecommerce analytics. Suppose you’re a big fan of actionable insights and knowing exactly how your store and marketing campaigns are performing. In that case, this software might be for you.
It comes with advanced segmentation, automation, and customer insights. As a result, marketing experts and entrepreneurs can grow their customer base exponentially using valuable behavioral data.
That said, we don’t think Metrilo necessarily lives up to its casual “Plug and Play” tagline. For new brands, the tool comes with a colossal price tag and locks many of its core features behind higher pricing plans. Small businesses with fewer users can definitely find cheaper solutions for email marketing automation.
However, Metrilo takes an unlimited approach to how many users you can sign up, and how many emails you can send. In an SaaS industry that tends to charge per user per month or on how many contacts you have, Metrilo presents a more affordable option for established businesses boasting high volumes of contacts.
If your brand is at a point where it can safely invest in further growth, we think it’s worth checking Metrilo’s free 14-day trial. Let us know in the comments below what your thoughts on this all-in-one marketing and CRM tool are – we'd love to hear from you!
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