Since you're reading this post on my ecommerce platforms blog, I would probably not be wrong in assuming that you are associated with an ecommerce operation. This being the case, I'm sure there is no need for me to tell you much (if anything at all) about the effectiveness and the benefits of email marketing as it relates to any online business. In the unlikely event that you are not aware of the advantages of email marketing for your online business, all I can say is ‘just do it' – you will thank me for this once you see the results.
GetResponse is a popular email marketing app that is generally suitable for ecommerce businesses. I have reviewed this app in this article below that you can check out to see how it can stack up against your requirements. Once you've gone through the review, I also suggest you come back here and also read one of my recent posts describing 10 formulas to help you boost ecommerce sales.
Here is my GetResponse review.
Contact Manager – one of the basic building blocks of an email marketing app that is available with GetResponse
List Segmentation – a fairly useful feature provided by the app
Template Selection – with over 500 ready-made templates offered, GetResponse stands at the top of the crowd of competitors here
Template Editor – a feature-rich template editor is provided to let you edit and customize the message templates easily. HTML editing is also possible if needed
Image Hosting – GetResponse allows you to host images and other files on their server
Social Media Marketing – a highly beneficial marketing method today that you can integrate with your email campaigns via GetResponse
A/B Split Testing – a marketing method provided by the app that most of the advanced marketers just love
Autoresponder – one more quite useful email marketing feature provided by the app
Surveys – another marketing tactic supported by the app
RSS Feed Integration – a useful way of marrying website updates with email marketing that is supported by GetResponse
Google Analytics Integration – yet another useful feature that is available with the app
Spam Score Checking – one must-have email marketing feature that the app provides
Reporting/Stats – detailed statistical info and various reports related to your email marketing campaigns can be generated using the app
Other Noteworthy Features
I found a couple of features to be particularly rare and noteworthy. These are their landing page generator and video-based email marketing support. Some other features worthy of mention here are availability of 1000 free images (via iStock), proprietary apps for Android and iOS mobile platforms, a QR code generator, an image editor etc.
Also, though the total number of third-party integrations offered is relatively on the lower side (for instance, CampaignMonitor offers over 100 integrations), most of the major apps and platforms that an online business is likely to be using are supported. Particularly noteworthy are 5 major ecommerce platform integration options: PrestaShop, WooCommerce, BigCommerce, OSCommerce and OpenCart.
Seven plans are offered based on the number of subscribers starting at $15/mo., going all the way to $450/mo. Good discounts are offered for annual pre-payments:
Custom quote can be requested if your subscriber list is over the 100,000 count.
Free Trial – a 30-day full-featured free trial is offered that you can use to take GetResponse for a test ride
Click here to start your free trial.
In terms of email marketing features, GetResponse can easily sit in the top bracket with other market players. Price-wise, it is about at par with the industry average. The 30-day free trial (with full capabilities) definitely makes it worth a try.
You can start your free trial by clicking here.