The money is in the list, or so they say. But how much do you need to invest into nurturing that list if you want to see significant results?
GetResponse is an email marketing tool that helps you to manage your connections with crucial leads through carefully segmented campaigns and attractive messages. With GetResponse, you can create immersive newsletters that inspire the people on your mailing list and improve your chances of conversions.
There are even options to view and analyze the statistics you collect along the way, helping you to determine which of your autoresponders are the most effective.
As GetResponse continues to invest in more features and functionality for its toolset, it's quickly emerging as more of an all-in-one marketing tool for today's growing brands. In addition to email marketing, businesses can now use GetResponse for hosting webinars, building landing pages, and even managing customer relationships with CRM functionality.
So, how much do you need to pay for a software solution like GetResponse?
That's what we're here to find out.
Read on to learn all about your pricing options with GetResponse, and discover which package is best suited to your needs.
GetResponse Pricing: The Basics
As with most email marketing software, GetResponse offers multiple package options to suit businesses with unique budgets.
The first thing you'll need to do when you're looking for a price is determine how big your email list is. The more contacts you have, the more you need to pay. If you're dealing with more than 100,000 subscribers, then you'll be asked to contact the GetResponse customer support team for a personalized package.
Pricing starts at around $15 per month for 1,000 subscribers on the “Basic” plan. This goes up to $25 for 2,500 subscribers or $65 for 10,000 subscribers. All of the plans available on GetResponse come with unlimited autoresponders and emails, and there's no extra set-up fee to deal with.
GetResponse also allows you to choose your billing period for a slight discount. For instance, if you pay every month, you'll pay 18% than if you pay annually. Those who buy 2 years of service at a time get the biggest discount, at 30% off per month.
GetResponse Pricing: The Basics
The four main pricing packages from GetResponse are split according to the number of “extra” features you want, besides autoresponders, unlimited landing pages, forms and surveys, Facebook ads, and so on. If you're happy with just the intro features, then you can stick with the “Basic” option. However, most people will want to upgrade to at least the “Plus” package, so that they can get eCommerce options, webinars, and sales funnels.
👉 The four GetResponse pricing plans are:
- Basic: $15 per month for 1,000 subscribers for unlimited emails
- Plus: $49 per month for 1,000 subscribers
- Professional: $99 per month for 1,000 subscribers
- Enterprise: $1,199 per month for lists exceeding 100,000 subscribers
There's a huge pricing jump between Professional and Enterprise, but you need to remember that you're getting 100 times more subscribers in your package. What's more, Enterprise does come with some extra bonus features that are particularly well-suited to larger companies.
Notably, the Enterprise plan pricing can change depending on your requirements and list size. The best thing you can do to make sure that you're getting the right quote is contact the GetResponse team. This will give you an option to outline your specific needs with the crew.
GetResponse Pricing: Key Differences Between Plans
👉 All GetResponse pricing options come with a few essential basics, such as:
- RSS and blog-to-email functionality
- Social sharing tools
- Comprehensive list segmentation
- In-depth reporting
- Split testing
- Responsive email design
- Autoresponder functionality
- Countless email templates
- Email database importing and management
However, there are a few important difference between the Basic, Plus, and Professional plans that you'll need to be aware of.
👉 For instance:
- The automation builder is only available on the Professional plan or higher – this is the tool that allows you to build sophisticated autoresponder sequences based on user behavior and strengthen your relationship with your audience.
- Autofunnel tools for nurturing your customers and improving sales are also only available on the “Pro” pricing plan or higher. You need these to make sure that you're pushing your leads along your funnel.
- GetResponse's essential customer relationship tool is only available for Plus plan packages and higher.
- Webinar functionality is only available from the Plus plan and above. You only get the option to host webinars for up to 100 people on the Plus package too, which means that you might need to upgrade if you have a bigger audience.
- You'll only get a single user account on the Basic plan with GetResponse, which might not be enough for a larger team.
- eCommerce tools are only available if you're willing to upgrade to a Plus plan. This means that you can't sell products on the Basic level.
GetResponse Pricing: How is billing calculated?
On GetResponse, your monthly or annual billing is determined according to the peak number of active subscribers you're dealing with in that period. This means that if your subscriber count suddenly goes up, and you're not paying for the right package, then you'll be charged at a higher level.
For instance, if you sign up for the $15 Basic plan for up to 1,000 subscribers, but your maximum list grows to 1,010 people in the third month of your package, you'll be charged for a higher contact count. Although this might be a worrying way to handle pricing for some businesses, it also means that you pay for what you use. There's no need to buy a higher tier “just in case,” as GetResponse will adjust your pricing for you.
One other point to note is that each of your lists are treated separately by GetResponse. That means that if you're adding an email address to multiple lists, that email will count as multiple contacts. This is a bit annoying, as it means you're paying extra to connect with the same person. Saying that, you don't pay for active subscribers, which means that you're not going to be paying extra for deleted email addresses, unsubscribes, or bounced email accounts.
GetResponse Pricing: Verdict
The price you'll pay for GetResponse depends on the size of your email list and the kind of features that you want to access. This pricing structure means that it's easy to scale your tool to suit your needs as your business evolves. You can start by picking the feature list that's most appealing to you, then allow your price to adjust naturally as your subscriber list grows.
Most people will be able to start easily with the Basic plan if you're looking for intro-level features to help you nurture your marketing leads. However, if you want to access some more robust features, you can always upgrade to the next level with the Professional plans. There's a big leap between the Basic plan and the Essential option when it comes to things like eCommerce features and abandoned cart support.
Although GetResponse isn't the cheapest software on the market, it's not the most expensive either. There's also a 30-day free trial available for all levels of the GetResponse pricing tiers, so you can figure out which option works best for you. We'd definitely recommend taking advantage of the trial before you hand over your card details. Don't forget to check out our full GetResponse review for more info.
If GetResponse pricing seems too high for you and your budget, then you could always try switching to an alternative email provider.
👉 Here are some of the options we recommend:
SendinBlue might be one of the newer email marketing solutions available today, but it's also a highly popular one. There are 40 million emails traveling through this service each day – making it a fantastic alternative to GetResponse.
Not only is SendinBlue great for emails, but it also offers extra benefits in the form of transactional emails and SMS campaigns too. On top of that, all of the content you send through SendinBlue is tested for GDPR compliance, to ensure that you don't fall on the wrong side of any regulations.
- Excellent customer support
- A/B testing built-in
- SMS marketing included
- Easy segmentation and targeting
- Template editor is limited
- Can take a while to learn how to use
- Social media support isn't available
👉 For more details, feel free to check out our comprehensive SendinBlue review.
HubSpot‘s marketing suite offers a range of great ways to connect with your audience and nurture your leads, including email autoresponders. As an alternative to GetResponse, Hubspot may not be as cost-effective as it first seems. Although you can get a free version of the Marketing Hub, you'll need to upgrade to a more expensive package if you want to unlock the kind of features you can get with GetResponse.
On the plus side, HubSpot comes with plenty of ways to enhance and segment your lists, so that you can ensure that you're sending the right messages to the right customers. Unfortunately, there is a minimum 12-month contract with HubSpot.
- Simple and intuitive platform
- Excellent free trial
- Fantastic autoresponder functionality
- Great segmentation
- 12-month contract
- Most tools are free from other providers
- Technical support isn't available on free plan
- A/B testing is only available for $2,400 per month!
👉 For more details, feel free to check out our comprehensive HubSpot Marketing Hub review.
MailerLite is probably the most affordable alternative to GetResponse on the market today. It's one of the most popular options around thanks to its simple interface and budget-friendly pricing strategy. With MailerLite, you can get up 12,000 emails per month, without paying a penny. What's more, for 1,000 subscribers, you only need to pay $10 per month for the basic MailerLite plan.
An excellent option for smaller companies, MailerLite will allow you to access all the tools you need to attract and convert customers, including landing page builders, newsletter tools, and plenty of segmentation options too. However, it's not quite as immersive as GetResponse when it comes to building autoresponders.
- Affordable pricing structure
- Easy to use for beginners
- Plenty of customer service support
- Great for landing pages and newsletters
- Basic reporting and tracking
- No extra-powerful features like tags for segmentation
👉 For more details, feel free to check out our comprehensive MailerLite review.
AWeber is one of the more analytical alternatives to GetResponse on the market today, intended for companies that need in-depth insights into what's happening with their list. With AWeber, you can access fantastic templates for your email newsletters, a range of customization options, and even the opportunity to build landing pages and pop-ups.
Forms and landing page templates on AWeber are a little limited compared to other software on the market today. Additionally, duplicate subscribers will count towards your pricing – which is a pain if you don't have time to double-check your lists.
- Free trial available
- Plenty of integrations with third-party tools
- Easy and clean interface
- Great customer support
- Duplicate subscribers count towards your limit
- Landing page and form options are limited
- Segmentation options are limited
👉 For more details, feel free to check out our comprehensive AWeber review.
Finally, ActiveCampaign is the email marketing tool that's probably the closest in style to GetResponse, with a fantastic autoresponder solution and plenty of similar tools.
ActiveCampaign comes with fantastic visual workflows, drag-and-drop email templates, and plenty of ways to make your campaigns more personalized. There's also CRM integrations included.
If you're looking for an all-in-one tool for customer capturing, segmentation, and lead nurturing, then ActiveCampaign could be a great choice. However, it is a little complicated for beginners to get used to, and the pricing is quite expensive.
- Great sequences an automation
- Reporting and A/B testing is excellent
- CRM and Sales integrations
- Visual workflows included
- Complicated for beginners
- No free plan
👉 For more details, feel free to check out our comprehensive Shopify review.
GetResponse Pricing: Other Issues to Note
GetResponse pricing can take some time to get used to.
The fact that your costs change according to your subscriber count means that you'll need to keep a close eye on how many people you're connecting with each month.
It's also worth taking the time to regularly clear out your list and get rid of anyone who's not responding to your content, as this will help to keep your pricing down.
If you're still unsure about GetResponse pricing, the following FAQ might help:
Q: What if I go beyond my list limit?
A: GetResponse doesn't interrupt your service if you go beyond your limits at any time. Instead, the contacts are simply added to your bills, with a list extension fee at the end of the month that ensures that you're paying the right amount.
Q: When can I cancel my account?
A: There are no contracts required with GetResponse, you can cancel at any time by going onto your Billing page and clicking on “Cancel Subscription.” All of your business data is lost when you cancel an account with GetResponse, so keep that in mind.
Q: Can you get a refund from GetResponse?
A: Because it's a pay-as-you-go service, you don't get a refund from GetResponse, even if you cancel immediately after you've been charged for your first month. The initial money won't be refunded in this case, but no additional fees will be taken.
Q: How do paid webinars work?
A: Paid webinars on GetResponse are only accessible when someone pays to join. These are available in the auto funnel feature when you're setting up a webinar with the Professional GetResponse plan.
Q: Are there discounts for non-profits?
A: GetResponse, like many email marketing tools, offers exceptional discounts for non-profit and charity organizations. You can click through to the non-profit page here to see whether you qualify for up to 50% off your chosen package.
Q: How does the Enterprise option work?
A: The Enterprise package is a unique and customized offer that's specifically designed to suit your needs. When you contact the GetResponse team, the sales group will create the package for you based on your unique needs. That means that the price can differ from the one that you see on the GetResponse website.
Q: What is campaign consulting?
A: Campaign consulting is available as part of the Enterprise package. It helps you to make the most out of your GetResponse strategy. If you want to access additional support, you can also get deliverability and account manager consulting included in your package when you contact the support team for your Enterprise pricing.