Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.
Not only do you get a chance to connect with customers through their own personal inboxes, but services like AWeber make it easy with automated campaigns, beautiful templates and reports to understand how well you're doing.
If you're looking for an email marketing app/service for your ecommerce store, we recommend reading through this AWeber review as we discuss this established player that should be consider among other, competing services.
AWeber Review: Features
Campaign Management – The biggest question you should have when opting for an email marketing platform is, how easy is it to make a professional email and send it out? Thankfully, the campaign manager with AWeber is run with a drag and drop editor. This means you don't need to know anything about coding.
In addition, you have the opportunity to develop automated campaigns that go out at certain periods of time. So, if you'd like to send out an automated email to every new ecommerce customer, it only takes a moment to setup.
Automated Follow Ups – One of my favorite features is all about sending out automated follow up emails based on customer activity. For example, if a customer comes to your website and buys a product, you may want to send them a thank you message. If after two months they don't come back, AWeber has tools for sending out coupons for bringing people back to the store.
Solid Signup Forms – Integrating with most ecommerce platforms like Shopify and Bigcommerce is no problem, and the signup forms you place on your ecommerce store are quickly configured and beautifully branded. This assists with growing your list fast, and it also allows for A/B testing.
Subscriber Segmenting – Anyone who runs an online store knows the importance of customer segmentation. Sending out broad emails to everyone is going to return fewer conversions. So, AWeber has comprehensive tools for segmenting the people on your list. Maybe you have some people who you consider VIPs. Maybe you like shooting emails to people who haven't been to your shop in awhile. Regardless, the features are there for making this segmentation happen.
Wonderful Ecommerce Integrations – From PayPal to Etsy, and Shopify to WooCommerce, AWeber has an onslaught of integrations with tools that are bound to come up on your ecommerce journey. For example, you may want to get an email signup form on your WordPress site powered by WooCommerce. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website.
Tracking – Click-throughs and opens are all included with email analytics. View which products people are most interested in, and in turn, segment your lists based on the reports that come in after sending out email newsletters.
A 30-day free trial is provided for those who would like to get started and see exactly what it has to offer. This has changed from a shorter $1 trial period in the past, making it far more competitive in the marketplace. What's more is that this app offers six different payment plans, making it much easier for you to save money and get that plan that fits your company the best.
What are the AWeber pricing plans you can choose from?
- $19 per month – Get support for up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, over 700 templates and educational resources.
- $29 per month – Get support for 501 to 2,500 subscribers, along with all of the features included in the previous plan.
- $49 per month – Get support for 2,501 to 5,000 subscribers, along with all of the features included in the previous plan.
- $69 per month – Get support for 5,001 to 10,000 subscribers, along with all of the features included in the previous plan.
- $149 per month – Get support for 10,001 to 25,000 subscribers, along with all of the features included in the previous plan.
- Get a Quote – You have to talk to them if you need support for over 25,000 subscribers.
Keep in mind that quarterly and annual billing cycles are available if you need them.
Ecommerce stores need constant support to ensure that they don't lose any money from broken emails. Luckily, AWeber has one of the best squads in the business, and they offer live customer support through chat or the phone. You also have the ability to send in an email if you'd like.
However, the primary reason I like their support so much is because of the vast number of resources listed on their website. For example, a knowledge base is there for completing your own research, while the free live webinars and video tutorials work well for getting a more visual look into the system. The system status is always displayed in the website, and you can access marketing guides, success stories, infographics and their blog for updates, information and tutorials.
Overall, AWeber touches on just about everything you would expect in terms of support.
While a strange paid trial and goofy pricing setup used to hold back AWeber, it's clear that the company has worked to rectify these problems. It's now, in my opinion, the most powerful option for email marketing if you're handling an online store. Not only do you receive integrations to your store, but the templates are incredible.
AWeber deserves serious consideration from all ecommerce entrepreneurs, and it only takes a moment to get a feel for what the platform offers with the free trial.
You can start your 30 days free trial by clicking here.
If you have any questions about this AWeber review, feel free to give us a shout in the comment section below.