It can be very tricky when deciding which marketing avenues are the best for your ecommerce business. There are so many different ways to do it and let's be honest, there are pros and cons to everything.
In this article, we'll explore two marketing strategies that have a very positive impact on ecommerce retailers. Email marketing may already be familiar to you and you be using it, but we'll also explore the lesser-used tactic of SMS marketing.
We'll first explore what they are, give you the advantages and disadvantages of both and explore whether these two marketing pillars can work in tandem. For good measure, we'll also highlight some good examples so you can replicate them for your ecommerce business.
Continue reading SMS Marketing vs Email Marketing – What is the Difference?
No matter how the marketing landscape changes, email advertising always stays at the top of the pack for nurturing leads. There are few other solutions on the market today that give you the same all-access pass to your customers. Email allows companies to strengthen bonds with their clients one message at a time. It’s hard to overlook a solution like that.
Of course, one of the biggest issues with accessing email marketing, is how difficult it can be to choose the right provider. There are dozens of email marketing services out there. You can find solutions specifically made for developers, as well as simple marketing automation systems that come packed with templates and pre-made workflow options.
Continue reading Moosend Review (Apr 2021): Everything You Need to Know
If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you!
These are the leading free email marketing services that are making their mark in 2021.
We'll look at their features, free plan limitations, the price of an upgrade, and overall pros and cons.
Continue reading Best Free Email Marketing Software in 2021
Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers.
Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment. However, to start unlocking the benefits, you do need access to the right email marketing tools. These solutions come with everything from drag-and-drop email tools to comprehensive landing pages, CRM integrations, A/B testing and more.
Continue reading 8 Best Cheap Email Marketing Software
Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. But despite that, many online merchants still struggle to sustainably scale their business and make a real impact with their marketing.
This is where Metrilo comes into its own.
This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.
So, in this Metrilo review, we’re putting this platform under the microscope to see whether they truly provide everything you need to help your ecommerce brand grow.
Let's dive in!
Continue reading Metrilo Review (Apr 2021): Does This Software Warrant The Price Tag?
Shopify, WooCommerce, and the many other ecommerce platforms are known for their automation features, such as order alerts and receipts. However, many businesses require the printing of invoices, orders, and receipts, whether it's a restaurant that needs hard copies of orders sent to the kitchen, or it's a wholesale business with custom invoices. Shopify, and most other platforms, don't automate printed orders, so that's where the Automatic Email Manager comes into play.
We discovered this extension after hearing that there aren't many solutions for printing orders without going into the platforms like Shopify and WooCommerce and printing manually.
With that limitation, we found that the Automatic Email Manager extension could help many of our readers. So, in this article, we'll cover the list of features you get from the extension and guide you through an example of it in action.
Continue reading Automatic Email Manager: The Ultimate Automated Order Printer for Ecommerce
It’s no secret that email marketing is one of the most valuable and effective ways to connect with your target audience. With more than half of the world relying on their email to keep in touch with brands and other people, the inbox is a valuable place to be.
The question for today’s business leaders is how they can choose the right email marketing solution for their needs. With so many solutions out there for transactional email, marketing automation, and more, it’s tough to make an informed choice.
Today, we’re going to be exploring the benefits of two very different email marketing tools, with incredible functionality to offer. Here’s your guide to Sendinblue vs Mailgun.
Continue reading Sendinblue vs Mailgun (Apr 2021): Which is best?
Despite the multitude of ways companies can invest in marketing today, email advertising is still one of the most effective choices. Email give you a direct line to your target audience, ensuring that you can reach them when they’re at work, at home, and on the go. More importantly, with the right automated campaign, you can use your email strategy to nurture customers, and generate repeat sales.
Of course, handling all of the components of a full email campaign alone would be practically impossible – particularly as your business continues to grow. That’s why it’s crucial to have the right email marketing automation software in place.
Continue reading Sendinblue vs SendGrid (Apr 2021): What is the Best Email Marketing Service?