Author: Richard Protheroe

Richard Protheroe

Content Marketer at Veeqo. Veeqo allows you to link your Amazon Seller Central account with your other sales channels to better manage your inventory and shipping.

Articles Richard has written:

Shippo vs ShipStation: Which Shipping Software Is Right for Your Ecommerce Business

Richard Protheroe
Articles Shipping

Shippo and ShipStation are the two most popular shipping tools for ecommerce businesses, and the choice between them can make a big difference in your workflow, costs, and customer experience – whether you're just starting out or juggling thousands of orders every month.

After putting both platforms through its paces and breaking down their core features, pricing models, integrations, and customer support options – I've put together a detailed comparison to help you figure out which one's the best fit for your business.

In a nutshell:

Shippo is perfect for beginners and smaller ecommerce stores looking for a quick, easy and affordable way to ship orders. ShipStation on the other hand is designed for established businesses that need automation, advanced workflows and a system that scales.

Let's take a closer look.

Continue reading “Shippo vs ShipStation: Which Shipping Software Is Right for Your Ecommerce Business”

Inventory Management Software Cost for E-Commerce: A Complete Guide

Richard Protheroe
Inventory Management

Running an e-commerce business means dealing with constant movement of products — incoming stock from suppliers, outbound orders to customers, and returns that need to be handled. If your inventory isn’t tracked properly, you risk overselling, losing customers, or tying up cash in products that don’t move.

Inventory management software (IMS) has become essential for online sellers. It keeps stock levels accurate, automates reordering, and integrates with sales channels so you don’t have to constantly update spreadsheets.

But with so many software options available, the cost varies widely — from free basic tools to enterprise-level systems costing thousands per year.

In this guide, we’ll break down how much inventory management software costs for e-commerce, what factors affect pricing, what you get for different price tiers, and how to choose the right option for your business.

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SpotOn POS vs Square POS: Which System Is Better for Your Business?

Richard Protheroe
Articles POS

SpotOn and Square are two of the biggest names in the POS space — but which one is the better choice for your business?

We’ve spent hours reviewing both platforms to compare pricing, features, integrations, support, and more — all to help you make the right call for your retail, ecommerce, or service-based setup.

After testing both systems, Square POS comes out on top for small, startup-focused businesses.

But if you’re scaling fast, run multiple locations, or operate in a high-volume service industry like restaurants or salons, SpotOn POS delivers more flexibility, support, and long-term value.

Continue reading “SpotOn POS vs Square POS: Which System Is Better for Your Business?”

Aloha POS vs Shopify POS: Which One Wins for Ecommerce?

Richard Protheroe
Articles

Aloha POS and Shopify POS serve very different markets — but which is the right choice for your business?

I’ve spent weeks testing both systems, reading customer reviews, and digging through pricing, feature sets, and integrations to help ecommerce businesses choose the better fit.

If you're looking to connect your online store with an in-person experience, one of these platforms has a clear edge.

Continue reading “Aloha POS vs Shopify POS: Which One Wins for Ecommerce?”

SpotOn POS Review: The Best POS System for Restaurants and Retail?

Richard Protheroe
Articles

SpotOn is a powerful, cloud-based POS (point-of-sale) system built to serve restaurants, cafes, salons, and retail stores — especially those with both in-store and online sales.

With advanced tools for inventory management, customer engagement, and online ordering, SpotOn has gained serious ground as a flexible and scalable alternative to Square, Toast, or Clover.

I've tested SpotOn and compared it to other POS systems.

In this review, I’ll walk through its pricing, features, and real business performance so you can decide if it’s right for your store or restaurant.

Continue reading “SpotOn POS Review: The Best POS System for Restaurants and Retail?”

How to Scale Your Ecommerce Business in 2025

Richard Protheroe
Articles Ecommerce

If you're reading this, there's a good chance your ecommerce store is up and running. You've made some sales, you’ve figured out a product that people want, and you’re wondering: “What’s next?”

I’ve been there — and scaling is the stage where most store owners either level up fast or completely fall apart. Growing a business isn’t just about getting more sales. It’s about building systems that can handle that growth without you pulling your hair out.

In this guide, I’m going to walk you through exactly how to scale your ecommerce business in 2025. I’ll share strategies, systems, and AI tools that are working right now. This isn’t theory. It’s built from experience, data, and what’s actually converting across ecommerce today.

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Zero Click Marketing and What It Means for Your eCommerce Business

Richard Protheroe
Articles

Okay, let’s get to the point: Zero click marketing is here and it’s big for eCommerce businesses.

If you’re still using old school tactics to drive traffic to your site, you’re missing the bigger picture. Over 65% of searches on Google end without anyone clicking on anything.

So why does this matter? Well, Rand Fishkin, founder of SparkToro, breaks it all down perfectly in this insightful video.

Continue reading “Zero Click Marketing and What It Means for Your eCommerce Business”

Constant Contact Email Marketing Review (2023) – Everything You Need to Know

Richard Protheroe 4.5
Email Marketing Services Reviews

Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business.

The process of choosing the right email marketing software for your company however could leave you with a headache. There are plenty of options available and this has made the market quite saturated.

Continue reading “Constant Contact Email Marketing Review (2023) – Everything You Need to Know”

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