It can be very tricky when deciding which marketing avenues are the best for your ecommerce business. There are so many different ways to do it and let's be honest, there are pros and cons to everything.
In this article, we'll explore two marketing strategies that have a very positive impact on ecommerce retailers. Email marketing may already be familiar to you and you be using it, but we'll also explore the lesser-used tactic of SMS marketing.
We'll first explore what they are, give you the advantages and disadvantages of both and explore whether these two marketing pillars can work in tandem. For good measure, we'll also highlight some good examples so you can replicate them for your ecommerce business.
Continue reading SMS Marketing vs Email Marketing – What is the Difference?
There are a few misconceptions around web hosting. The term itself can sound complicated and it can scare a technophobe ecommerce retailer, but in 2021 web hosting isn't that complicated.
A lot of retailers are sort of semi-aware of what it is, but also feel like it's not that important. This is the biggest misconception. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name.
Continue reading Best Cheap WordPress Hosting (Sep 2021)
Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management
tool (CRM). Does your online business even use a CRM? Are you wondering what the benefits are to see if a CRM is worth the investment? Do you want to know what the best CRM software
is to integrate with Shopify
Continue reading The Best CRMs that Integrate with Shopify (Sep 2021): A Comparison of the Best Ecommerce CRM Solutions
It's a very exciting time at present for BigCommerce. In the summer of this year, they expanded their offices into Europe after successfully raising $64 million. Additionally, they've joined the Amazon Marketplace Developer council to aid Amazon Pro Sellers, as well as announcing integrations such as Chase Pay, We Pay and Instagram shopping.
Alongside this their Enterprise package, which was launched in 2015 has seen significant growth.
Continue reading BigCommerce Enterprise Review and Everything You Need to Know
Looking to send money internationally? Don’t want to pay the high markups that come with bank transfers or PayPal? Then we encourage you to continue reading our Wise (formerly TransferWise) review, a detailed analysis of an international sending and receiving platform with low fees and an easy interface.
When it comes to currency exchange rates, not all of them are created equally.
This is especially true when you want to transfer money and your bank, or transfer service, gets involved.
Let's say you are in the USA and you've tried to send USD to an account in the UK. Your bank promises you that there's “0% commission” and they definitely offer “free money transfers”.
Unfortunately, hidden fees are often included, and if you ask, the banks, or PayPal, simply say that it's part of the exchange rate or the international fee.
Continue reading Wise Review (formerly TransferWise) – Apr 2021 – Pros vs Cons & Wise's Top 3 Features
If you are reading this review of Salehoo then it's very likely that you are considering setting up a dropshipping or wholesale model for your ecommerce business.
And why not? Firstly, dropshipping allows you to reach out to suppliers, who fulfil and ship those orders directly to your customers. It's an incredibly popular model for first-time ecommerce entrepreneurs. Why is that?
Continue reading Salehoo Review (Sep 2021): Wholesale and Dropshipping Supplier
Do you currently have the option for your customers to submit forms on your website?
This could be a registration form for an event you are running, or a form to gather feedback from your customers based on the usability of your website, or how satisfactory they found your checkout and delivery process.
Continue reading The Ultimate JotForm PDF Editor Review for 2021
If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accept credit cards and payments through PayPal and other processors. This is troubling considering it limits options for your business, whether it be a service or product-based business. This means you must resort to an old-fashioned money transfer, which is tedious, time-consuming and expensive.
Continue reading Accept Credit Cards Online (Sep 2021): The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja