MailChimp Review [E-mail Marketing Service]

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform.

MailChimp is one of the leading email marketing services that has been around for some time. Here is my review of MailChimp.


Free Plan – with up to 2000 contacts and 12,000 messages per month allowances, MailChimp offers one of the most generous free plans that I know of. While some of the advanced features can not be used with a free plan, there is still a lot that you can do with what is offered.

MailChimp Dashboard

Click here to register for the free plan.

Contact Manager – satisfactory and efficient contact management features are provided by the app

List Segmentation – a beneficial email marketing feature that is available with the app

Template Selection – a rich collection consisting of hundreds of ready-made, responsive templates is provided

Template Editor – powerful template/HTML editing as well as custom template creation features are available

Image Hosting – the app allows your custom images to be hosted on their server which you can include in your email messages, with maximum allowed individual image size of 1 MB

Social Media Marketing – multiple features to facilitate various social media marketing processes are provided by the app

Autoresponder – a useful email marketing feature that is nicely supported by the app

Surveys – features allowing full integration of surveys and polls are available with the app

RSS Feed Integration – anther useful feature this is supported by the app

Google Analytics Integration – full integration of Google Analytics is supported by the app using which you can track and analyse the performance of your email campaigns

MailChimp analytics

A/B Split Testing – the app allows you to create A/B split campaigns in order to optimise the performance of your email marketing campaigns

Trigger-based Messaging – this useful email marketing feature is supported by the app

Spam Score Checking – a must-have feature for mass or bulk email marketing which is available with the app

Reporting/Stats – various reporting options are provided

Other Noteworthy Features:

In addition to the features as mentioned above, MailChimp also allows you to create multiple user accounts under your primary account and facilitates collaboration amongst users. The ability to preview your email in various email clients, geo-targeting and time-zone based delivery are some of the other noteworthy features offered by this app.

Price Range:

two types of plans are offered – monthly subscriber based plans and pay-as-you-go plans. All monthly plans allow unlimited number of messages to be sent, starting from $10 up to 500 subscribers (addresses) and rising in increments of $5 corresponding to 500 additional subscribers.

MailChimp price

On the pay-as-you-go plans, you need to purchase credits to be used against each message you send, with reducing per-email pricing as you buy more credits.



Loaded with all the standard features and many extra ones too, there's nothing negative that can be said about MailChimp as an email marketing service. The generous free offer of 2000 subscribers/12,000 emails a month makes it a no-brainer to try out this service.

You can register your free account by clicking here.

MailChimp Rating: 4 - Review by

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.