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Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week.
However, just because Mailchimp is right for them – doesn't mean it will work for you.
There are other products on the market (dozens of them), which may fit your needs better. For example, Mailchimp doesn't offer SMTP messaging, affiliate marketing, and other capabilities that might be crucial to your campaigns.
Since email has the highest ROI of any marketing strategy out there, you can't afford to settle for something that's not going to deliver excellent results for your business. After all, there must be a reason that so many MailChimp alternatives exist, right?
👉 In this article, we're going to be looking at 10 of the top Mailchimp alternatives for 2019 – and who they would work best for.
GDPR compliant and easy to use, SendinBlue delivers excellent marketing opportunities to more than 50,000 users. Their email builder is seamless and efficient, and the solution integrates well with a range of eCommerce platforms too.
Pricing: Free for 300 emails a day, or $25 for the “lite” plan at up to 40k emails per month. Essential is $49 per month for 60,000 emails, and “Premium” covers 120,000 emails+ a month – though you'll need a quote from the company.
- Excellent live support
- Easy targeting and segmentation
- SMS and email marketing
- Embeddable forms
- A/B testing
- Steep learning curve for beginners
- Template editor is limited
- No social media support
👉 Read our SendinBlue review.
Mailchimp Alternative #2: Constant Contact
Constant Contact has the heritage that comes with being in the market for more than 20 years. The software also supports features like polls, coupons, events, and more. You can play around with subject line testing, segment your audience down to the last client, and more. However, the autoresponder features and storage options are somewhat limited.
Pricing: One month free, followed by $20 for the basic plan. The more subscribers you have, the more expensive the software becomes.
- Easy to use
- No contracts
- Drag and drop template
- A/B testing
- Excellent automation
- Complicated and somewhat expensive pricing
- Autoresponder features are limited
- Not a lot of storage options
👉 Read our Constant Contact review.
MailChimp Alternative #3: AWeber
For capturing emails, you can create a few basic popups, but forms and landing pages are limited. There's also not a lot of options for segmentation. However, if you're looking for the basics – this could be the email tool for you.
Pricing: Try free for 30 days, followed by $19 per month for the basic account. Prices go up depending on how many subscribers you have.
- Supports email click tagging
- Nice and easy interface
- Integrates with plenty of third-party tools
- Great customer support
- 30-day free trial
- Duplicate subscribers count towards your limit
- Limited segmentation features
- No split testing
- Forms and landing pages are limited
👉 Read our AWeber review.
Mailchimp Alternative #4: ConvertKit
ConvertKit offers everything a business needs to grow its audience, including automated and customizable emails, forms and reporting, and trackable data. The support is excellent, and WordPress integration makes capturing leads easy. However, one issue with this Mailchimp alternative is that A/B testing functionality is limited.
Pricing: Pricing starts at $29 per month for up to 1,000 subscribers and gets more expensive from there. If you have more than 7,500 subs, you'll need a quote.
- Excellent tag-based subscriber system
- Effective visual automation builder
- Plenty of form types to choose from
- Digestible reporting
- WordPress Integration
- Limited A/B testing functionality
- Not as many customization options for email templates
- Reporting data is limited compared to Mailchimp
- Rudimentary landing page builder
👉 Read our ConvertKit review.
Mailchimp Alternative #5: Klaviyo
One of the most impressive features of Klaviyo is its approach to reporting and tracking. You can get some seriously in-depth analytics from this service, so you know exactly how much ROI you're getting from your email marketing.
Pricing: Free for up to 250 contracts, then $20 per month for up to 400 deals. Prices go up based on the number of subscribers you have.
- Excellent analytics and reporting
- Great segmentation features
- Integration with custom Facebook audiences
- Unique visual builder for automation
- Fantastic sign-up forms
- Steep learning curve for beginners
- Expensive for smaller businesses
- Limited maintenance and support services
👉 Read our Klaviyo review.
MailChimp Alternative #6: GetResponse
GetResponse is particularly handy because it integrates seamlessly with all of the tools you're probably already using online, such as PayPal, WooCommerce, and even WordPress. Unfortunately, the drag-and-drop interface is a bit jumpy and fiddly, but it's hard to find much wrong with GetResponse
Pricing: Pricing starts at $15 per month – which is a little cheaper than some of the alternatives on the market. There's also a free trial available.
- Range of amazing automation and marketing tools
- Integrations with all your favorite apps
- Stunning landing pages and templates
- Fantastic for eCommerce teams
- Multimedia center with QR codes
- Great for nurturing leads
- Not extra-responsive when it comes to forms
- Drag and drop is a bit fiddly
- Limited automation
- No freemium plan
👉 Read our GetResponse review.
MailChimp Alternative #7: SendGrid
One particularly exciting aspect of SendGrid is it's industry-leading deliverability rates. There's also a fantastic level of support available from the SendGrid 24/7 support team. It's worth noting that the templates are a bit limited though.
Pricing: Starts at $0 per month for your first thirty days, at which point you can send up to 40,000 emails. After your trial is over, you can only send 100 emails a day for free. To upgrade to the “Essentials” package, you'll need to pay $14.95 per month. Higher rates are available.
- Intuitive and easy to use system
- List management and segmentation is great
- 24/7 support is excellent
- Fantastic for A/B testing
- Dynamic content available
- Campaign branching options are limited
- Not many pre-made templates available
- Need quotes for enterprise-level packages
👉 Read our SendGrid review.
MailChimp Alternative #8: ActiveCampaign
If you're looking for something that combines email marketing with CRM and sales support, as well as customer messaging, then you can't go wrong with ActiveCampaign. What's more, this tool is unbeatable in terms of sequence automation. However, it's fair to say that this tool requires more training and practice than other entry-level options.
Pricing: Starts at $9 per month for 500 contracts – but that's only the basic plan. If you want some high-level features, you'll need to pay at least $49 per month for the “Plus” option.
- Amazing automation and sequences
- A/B testing and reporting is excellent
- Sales and CRM integrations
- Personalized content options
- Visual workflows
- SMS and messaging
- Too complicated for beginners
- Overwhelming for those who need limited automation
- No free plan – pretty expensive pricing
👉 Read our ActiveCampaign review.
MailChimp Alternative #9: HubSpot Email Marketing
As an alternative to MailChimp, Hubspot is excellent for tailoring campaigns to specific behavioral triggers that your audience exhibits. You can set up auto-responder emails when subscribers click on a specific page on your website, or you can even tackle the issue of cart abandonment. Hubspot also allows you to access more detail than Mailchimp with segmentation. Unfortunately, you are stuck to a 12-month contract.
Pricing: There is a free option available depending on what you need from your automation tool. You can then upgrade to around $42 a month for the starter pack or £655 per month for the full marketing hub.
- Easy to use and intuitive platform
- Excellent free trial service
- Plenty of support and education
- Fantastic for autoresponders
- Segmentation is superior
- 12-month contract required
- A/B testing is only available in high-grade packages ($2,400 per month)
- Most tools are free elsewhere
- Technical support only available on paid plans
MailChimp Alternative #10: MailerLite
One thing that makes MailerLite stand out as a MailChimp alternative is the fact that it's pricing is much lower than any other product on this list. Additionally, there are plenty of options to track your campaigns in your email dashboard. Unfortunately, the reporting tools available from MailerLite are very limited compared to competitors like MailChimp.
Pricing: There's a “free forever” plan to begin with for up to 12,00 emails per month. Then you can upgrade to $10 per month for up to 1,000 subscribers.
- Very affordable for beginners
- Easy to use – even if you don't have any experience
- Excellent support and guidance
- Powerful email building tools
- Great for newsletters and landing pages
- Very basic tracking and reporting
- Rigorous approval system
- No extra powerful features like tag-based segmentation
Benchmark: Pros and Cons of MailChimp
Before you make your decision on the best Mailchimp alternative, it's worth taking a quick look at what this email marketing tool can offer. With MailChimp, you can get a free plan for up to 10,000 emails a month and 2,000 subscribers – which is excellent in the current marketplace. MailChimp offers excellent reporting, and great template editor that's easy to use.
MailChimp also delivers plenty of integrations with leading tools like WordPress and Zapier. It's a great choice for people in search of all-in-one inbound campaign management.
- Thorough reporting features and Google analytics integration
- Plenty of integrations with leading tools
- Generous free plan for beginners
- Excellent template editor
- Clean and simple interface
- Costly subscription plans
- Limited email automation compared to other providers
- No affiliate marketing options
Which Mailchimp Alternative is Right for You?
Ultimately, there's no one-size-fits-all solution when it comes to choosing the perfect Mailchimp Alternative. The answer you need will depend on whether you're looking for simplicity or advanced tools, automation or templates, sales or segmentation, and so much more.
However, it's fair to say that there are plenty of options out there for people who don't think they're getting everything they need out of MailChimp.
What's your favorite Mailchimp alternative on the market, and why do you think it beats the competition? Join the discussion in the comments below.