The Best Mailchimp Alternatives for 2020: Top Solutions Reviewed

Are you looking for some Mailchimp alternatives?

You're in the right place.

Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week.

However, just because Mailchimp is right for them – doesn't mean it will work for you.
There are other products on the market (dozens of them), which may fit your needs better. For example, Mailchimp doesn't offer SMTP messaging, affiliate marketing, and other capabilities that might be crucial to your email campaigns.

Since email has the highest ROI of any marketing strategy out there, you can't afford to settle for something that's not going to deliver excellent results for your business. After all, there must be a reason that so many Mailchimp alternatives exist, right?

10 Of the Top Mailchimp Alternatives for 2020

🏁 Our top picks:
The ideal Mailchimp alternative for you will depend on what you need from your marketing tools. Some of our top Mailchimp competitors from this list include:

  • SendinBlue: Best for email sequence automation – When it comes to creating visual sequences for your autoresponders, nothing compares to SendinBlue. This tool is incredible for creating visual workflows that integrate with your sales and CRM strategy. You'll be able to see every step a buyer takes towards the checkout.
  • HubSpot is the best email marketing platform if you’re looking for a perfect blend of cost-effectiveness, user-friendliness, and advanced features. In addition to a free email plan, it has managed to offer CRM along with a set of simple but dynamic email marketing functionalities.
  • MailerLite: Best for beginners – If you're just getting started with your email marketing campaigns and you want something simple, MailerLite is the best choice. You don't need any background experience, and the pricing is incredibly cheap too – so it will suit any budget. There is even plenty of powerful template tools built-in.
  • Klaviyo: Best for reporting: If you need to track exactly what's going on with your email ROI, Klaviyo provides some of the most advanced reporting options on the market. You can track everything from your daily average order value to the total number of active people coming to your site from your emails.

Mailchimp Alternative #1: SendinBlue

Mailchimp alternative - Sendinblue
SendinBlue is a simple but effective email marketing platform. Every day, 40,000,000 emails travel through this service – making it a pretty popular alternative to Mailchimp. Unlike other email solutions, SendinBlue also offers support for omnichannel marketing via SMS campaigns.

SendinBlue is a compelling email marketing solution that delivers plenty of fantastic extras for those who need to expand their campaigns. Although the templates are a little basic with this software, and it's third-party integrations are limited, it has excellent live support and great segmentation options. Don't forget to try out the transactional emails and SMS options available from SendinBlue too – if you can afford it.

GDPR compliant and easy to use, SendinBlue delivers excellent marketing opportunities to more than 50,000 users. Their email builder is seamless and efficient, and the solution integrates well with a range of eCommerce platforms too.

Pricing: Free for 300 emails a day, or $25 for the “lite” plan at up to 40k emails per month. Essential is $49 per month for 60,000 emails, and “Premium” covers 120,000 emails+ a month – though you'll need a quote from the company.

best email marketing services - sendinblue pricing

πŸ‘ Pros:

  • Excellent live support
  • Easy targeting and segmentation
  • SMS and email marketing
  • Embeddable forms
  • A/B testing

πŸ‘Ž Cons:

  • Steep learning curve for beginners
  • Email editor is limited
  • No social media support

Best for: We'd recommend looking at SendinBlue if you're just exploring email marketing for the first time. It's great for beginners with plenty of guidance from an available team, and the pricing is quite good too. It's also very good for companies that use certain eCommerce platforms like Magneto and WooCommerce, because SendinBlue offers native plugins for these platforms.

πŸ‘‰ Read our SendinBlue review.

Β» Try SendinBlue Β«

Mailchimp Alternative #2: HubSpot Email Marketing

mailchimp alternatives - hubspot
Importantly, HubSpot isn't an email marketing platform at its core. However, it does offer email marketing as part of its full automation suite. The open, segmented architecture of the Hubspot plan means that you can pick and choose the services that you need. That means that you can simply pluck email marketing features out of the tool package if you want to.

As an alternative to Mailchimp, Hubspot is excellent for tailoring email campaigns to specific behavioral triggers that your audience exhibits. You can set up auto-responder emails when subscribers click on a specific page on your website, or you can even tackle the issue of cart abandonment. Hubspot also allows you to access more detail than Mailchimp with segmentation. Unfortunately, you are stuck to a 12-month contract.

HubSpot just launched a free version of their email tool. This is fantastic news because you can now combine the power of email marketing with HubSpot’s powerful CRM (read our HubSpot CRM review) so your emails are personalized for each recipient.

The HubSpot tool for email marketing is excellent for helping to give you a better insight into your audience's behavior. You can track actions automatically and decide when the best moment is for following up on campaigns. You can also use Outlook and Gmail extensions to track email clicks and opens to see how users interact with emails in real-time.

Pricing: There is a free option available depending on what you need from your automation tool. You can then upgrade to around $42 a month for the starter pack or Β£655 per month for the full marketing hub.

hubspot marketing hub pricing

πŸ‘ Pros:

  • Easy to use and intuitive platform
  • Excellent free trial service
  • Plenty of support and education
  • Fantastic for autoresponders
  • Segmentation is superior

πŸ‘Ž Cons:

  • 12-month contract required
  • A/B testing is only available in high-grade packages ($2,400 per month)
  • Most tools are free elsewhere
  • Technical support only available on paid plans

Best for: We recommend HubSpot for growing businesses that are looking for ways to improve their customer experience initiatives. Although the HubSpot CRM isn't quite as advanced as some of the other options on the market, like Salesforce, it's a good way for beginners to start implementing their online customer journey tracking solutions with their email marketing efforts. There's also plenty of support and education on how to make the most of your segmentation.

πŸ‘‰ Read our HubSpot Marketing Hub review.

Β» Try HubSpot Marketing Hub Β«

Mailchimp Alternative #3: Constant Contact

Mailchimp alternatives - Constant Contact
Another well-known alternative to Mailchimp is Constant Contact. This is a company that puts everything it got into powerful email marketing. You can build emails with a simple drag-and-drop template and set up exceptional automation strategies too.

Constant Contact has the heritage that comes with being in the market for more than 20 years. The software also supports features like polls, coupons, events, and more. You can play around with subject line testing, segment your audience down to the last client, and more. However, the autoresponder features and storage options are somewhat limited.

Constant Contact is brilliant for assigning specific tags to contacts, which helps with things like tracking how your users came to you, and what they're looking for from your business. You can check whether each client is a loyal customer, and what sort of products they've been looking at. There's also the chance to create segments based on where your customers are located.

Keep in mind that it can be a little difficult to edit user records with Constant Contact. If you need to implement more detail into several contacts, then you'll have to load each record separately. There's no quick edit function.

Pricing: One month free, followed by $20 for the basic plan. The more subscribers you have, the more expensive the software becomes.

Mailchimp alternatives - Constant Contact

πŸ‘ Pros:

  • Easy to use
  • No contracts
  • Drag and drop template
  • A/B testing
  • Excellent automation

πŸ‘Ž Cons:

  • Complicated and somewhat expensive pricing plans
  • Autoresponder features are limited
  • Not a lot of storage options

Best for: Constant Contact is a useful marketing tool for small businesses. If you haven't been able to spend a lot of time on email marketing up until now, and you're not sure how much work you need to do, Constant Contact can help with no contracts and an easy-to-use builder. There are plenty of advanced features to choose from, but the autoresponder tools are a little limited, so keep that in mind.

πŸ‘‰ Read our Constant Contact review.

Β» Try Constant Contact Β«

Mailchimp Alternative #4: AWeber

mailchimp alternatives - aweber
For many marketing teams, AWeber is the “classic” email marketing service. The business has delivered industry-leading automation for years, and their system is very easy to use – even for the technically challenged. AWeber offers more templates to browse through than most tools – making them one of the most diverse options on this list.

For capturing emails, you can create a few basic popups, but forms and landing pages are limited. There's also not a lot of options for segmentation. However, if you're looking for the basics – this could be the email service provider for you.

AWeber claims to be the email marketing tool that was built specifically for its users. This commitment to excellent experience is something you can see within the stand-out support of the tool. For instance, email support, phone support and live chat are all available. This level of assistance isn't always available from competitors like Mailchimp, Drip, GetResponse and Campaign Monitor.

With an easy-to-use interface, plenty of excellent segmentation options and the opportunity to integrate with your favorite tools, AWeber is a great all-around choice. Plus the high-level support ensures that you'll always be able to get answers to your questions.

Pricing: Try free for 30 days, followed by $19 per month for the basic account. Prices go up depending on how many subscribers you have.

aweber pricing

πŸ‘ Pros:

  • Supports email click tagging
  • Nice and easy interface
  • Integrates with plenty of third-party tools
  • Great customer support
  • 30-day free trial

πŸ‘Ž Cons:

  • Duplicate subscribers count towards your limit
  • Limited segmentation features
  • No split testing
  • Forms and landing pages are limited

Best for: AWeber isn't the most advanced email marketing tool on the market, but it's an easy-to-use and reasonably priced solution that contains most of the key features required for small to mid-sized businesses. We recommend this software for people who might need some extra help getting started with online marketing, particularly if they don't have any prior technical skills. Sometimes taking to a real human over the phone can help a great deal.

πŸ‘‰ Read our AWeber review.

Β» Try AWeber Β«

Mailchimp Alternative #5: ConvertKit

mailchimp alternatives - convertkit
ConvertKit is an automated email marketing service specifically designed to support bloggers. It comes with a simple interface and an excellent range of resources for people who need help getting started. The automation features ensure that you can always send the right message at the best time to your audience.

ConvertKit offers everything a business needs to grow its audience, including automated and customizable emails, forms and reporting, and trackable data. The support is excellent, and WordPress integration makes capturing leads easy. However, one issue with this Mailchimp alternative is that A/B testing functionality is limited.

This useful email marketing software is great for people who are launching their email marketing efforts for the first time, after recently gaining traction with their online business. There are a few restrictions with this tool, such as a limited amount of A/B testing available, and only a handful of email template customization options. However, ConvertKit is particularly good if you value things like easy-to-digest reporting and a great visual tool for funnel building.

Pricing: Pricing plans start at $29 per month for up to 1,000 subscribers and gets more expensive from there. If you have more than 7,500 subs, you'll need a quote.

convertkit pricing

πŸ‘ Pros:

  • Excellent tag-based subscriber system
  • Effective visual automation builder
  • Plenty of form types to choose from
  • Digestible reporting
  • WordPress Integration

πŸ‘Ž Cons:

  • Limited A/B testing functionality
  • Not as many customization options for email templates
  • Reporting data is limited compared to Mailchimp
  • Rudimentary landing page builder

Best for: ConvertKit is well-suited for beginner email marketers, bloggers, and creators. It's designed to work well for those with a creative mind who need help expanding their email marketing efforts. It's also easier to use than many of the other tools on the market, including Mailchimp. However, limited A/B testing means that it's difficult to get the most out of your campaigns.

πŸ‘‰ Read our ConvertKit review.

Β» Try ConvertKit Β«

Mailchimp Alternative #6: Klaviyo

mailchimp alternatives - klaviyo
Compared to the other Mailchimp alternatives on this list, Klaviyo isn't as well-known. However, that doesn't mean that it's not worth your attention. Klaviyo is one of the most effective tools for segmentation and automation on the market. It's explicitly designed to improve your sales via email marketing and even offers pre-built autoresponder templates to get you started.

One of the most impressive features of Klaviyo is its approach to reporting and tracking. You can get some seriously in-depth analytics from this service, so you know exactly how much ROI you're getting from your email marketing.

What's more, Klaviyo has a very in-depth integration with Shopify, which takes your access to useful insights even further. Klaviyo uses data from the Shopify store that you've already set up to help you establish abandoned cart emails for customers. There's also the option to create personalized product recommendations and post-purchase engagement campaigns.

What's more, Klaviyo really excels with reporting and integrations. You can access extremely detailed insights for your data, that make it much easier to enhance your campaigns.

Pricing: Free for up to 250 contracts, then $20 per month for up to 400 deals. Prices go up based on the number of subscribers you have.

convertkit pricing

πŸ‘ Pros:

  • Excellent analytics and reporting
  • Great segmentation features
  • Integration with custom Facebook audiences
  • Unique visual builder for automation
  • Fantastic sign-up forms

πŸ‘Ž Cons:

  • Steep learning curve for beginners
  • Expensive for smaller businesses
  • Limited maintenance and support services

Best for: Klaviyo is a helpful tool for people who need plenty of information to run an immersive email marketing campaign. As one of the more advanced tools for eCommerce marketing and email automation, it's better for larger companies. It's also fantastic for anyone who already relies heavily on Shopify for managing their contacts.

πŸ‘‰ Read our Klaviyo review.

Β» Try Klaviyo Β«

Mailchimp Alternative #7: GetResponse

Mailchimp alternatives - getresponse
GetResponse is an email automation platform with great marketing tools designed to make your life easier. With ready-made workflows to welcome you into the world of email automation, excellent templates, and stunning landing pages, there's a lot to love with GetResponse. Recently, the company also added a service for ready-made funnels called “Auto Funnel” too.

GetResponse is particularly handy because it integrates seamlessly with all of the tools you're probably already using online, such as PayPal, WooCommerce, and even WordPress. Unfortunately, the drag-and-drop interface is a bit jumpy and fiddly, but it's hard to find much wrong with GetResponse

There are some improvements to make to the GetResponse experience. For instance, the landing page and email designer tools aren't as high-quality as they could be. The drag-and-drop interfaces on GetResponse are somewhat limited, and more improvements could be made to the data capture forms too. However, you do get some significant bang for your buck with this tool. It delivers exceptional value, particularly for small to mid-sized companies.

Pricing: Pricing starts at $15 per month – which is a little cheaper than some of the alternatives on the market. There's also a free trial available.

getresponse pricing

πŸ‘ Pros:

  • Range of amazing automation and marketing tools
  • Integrations with all your favorite apps
  • Stunning landing pages and templates
  • Fantastic for eCommerce teams
  • Multimedia center with QR codes
  • Great for nurturing leads

πŸ‘Ž Cons:

  • Not extra-responsive when it comes to forms
  • Drag and drop is a bit fiddly
  • Limited automation
  • No freemium plan

Best for: For those with a specific budget, GetResponse is one of the more cost-effective ways to manage your email database. It is priced very competitively compared to other tools. What's more, it's also one of the more interesting products available today, complete with automation options, email marketing, eCommerce, landing pages, sales funnels and more.

πŸ‘‰ Read our GetResponse review.

Β» Try GetResponse Β«

Mailchimp Alternative #8: SendGrid

mailchimp alternatives - sendgrid
Created to suit companies of all shapes and sizes, SendGrid is a flexible alternative to Mailchimp. This simple software allows you to design and implement campaigns with segmentation, visual automation building and more. There's also a SMTP API so that you can send newsletters via email too. It's an attractive alternative for businesses that send a lot of newsletters.

One particularly exciting aspect of SendGrid is it's industry-leading deliverability rates. There's also a fantastic level of support available from the SendGrid 24/7 support team. It's worth noting that the templates are a bit limited though.

When it comes to popular email marketing tools, users on SendGrid appreciate the company's commitment to state-of-the-art documentation, as well as excellent deliverability. The experience with SendGrid is easy to set up, and there are plenty of seamless integrations to explore. Additionally, there's quite a lot of helpful customer support available for those who need some extra assistance along the way. For A/B testing, SendGrid is also one of the best ways to get more value out of your email marketing campaigns.

Pricing: Starts at $0 per month for your first thirty days, at which point you can send up to 40,000 emails. After your trial is over, you can only send 100 emails a day for free. To upgrade to the “Essentials” package, you'll need to pay $14.95 per month. Higher rates are available.

activecampaign pricing

πŸ‘ Pros:

  • Intuitive and easy to use system
  • Email list management and segmentation is great
  • 24/7 support is excellent
  • Fantastic for A/B testing
  • Dynamic content available

πŸ‘Ž Cons:

  • Campaign branching options are limited
  • Not many pre-made templates available
  • Need quotes for enterprise-level packages

Best for: SendGrid provides fantastic solutions for bulk and transactional emails. If you're looking for access to proven deliverability levels, plenty of scalability, and support from a high-quality team while you're designing your campaigns, then this is the marketing tool for you. Just keep in mind that you might need some creative or graphic design experience, as there aren't many templates available.

πŸ‘‰ Read our SendGrid review.

Β» Try SendGrid Β«

Mailchimp Alternative #9: ActiveCampaign

mailchimp alternatives - activecampaign
ActiveCampaign promises to give customers “true” email marketing automation. Used by countless companies around the world, this Mailchimp alternative simplifies automation with visual workflows, drag-and-drop templates, and super personalization. What's more, unlike many of the tools on this list, the solution comes with its own CRM integration too.

If you're looking for something that combines email marketing with CRM and sales support, as well as customer messaging, then you can't go wrong with ActiveCampaign. What's more, this tool is unbeatable in terms of sequence automation. However, it's fair to say that this tool requires more training and practice than other entry-level options.

ActiveCampaign is one of the most powerful email marketing tools on the market today. It provides companies with the opportunity to set up just about any automation they can think of, including sales follow-ups, automated segmentations, triggered campaigns and more. There's also access to an in-built CRM where you can access and make the most of all your email marketing data.

With features like social data and lead scoring to explore, following up with leads is easy. What's more, ActiveCampaign goes beyond emails to offer the option to send SMS messages and personalized site messages to visitors too.

Pricing: Starts at $9 per month for 500 contracts – but that's only the basic plan. If you want some high-level features, you'll need to pay at least $49 per month for the “Plus” option.

activecampaign pricing

πŸ‘ Pros:

  • Amazing automation and sequences
  • A/B testing and reporting is excellent
  • Sales and CRM integrations
  • Personalized content options
  • Visual workflows
  • SMS and messaging

πŸ‘Ž Cons:

  • Too complicated for beginners
  • Overwhelming for those who need limited automation
  • No free plan – pretty expensive pricing

Best for: ActiveCampaign is excellent for anyone who wants to centralize a specific portion of their marketing and sales campaigns. If you're looking for a handy all-in-one tool for email marketing and CRM management, this is a great choice. The automation options from ActiveCampaign are second-to-none. However, these tools aren't quite as cheap and simple as some of the alternatives on the market like MailerLite or GetResponse. Expect a small learning curve.

πŸ‘‰ Read our ActiveCampaign review.

Β» Try ActiveCampaign Β«

Mailchimp Alternative #10: MailerLite

Finally, MailerLite is a simple and efficient email marketing tool designed for companies of all sizes. The product allows for developing and implementing landing pages, email newsletters, and more. Plus, when it comes to segmentation, it's easy to separate your customers from each other.
One thing that makes MailerLite stand out as a Mailchimp alternative is the fact that it's pricing is much lower than any other product on this list. Additionally, there are plenty of options to track your campaigns in your email dashboard. Unfortunately, the reporting tools available from MailerLite are very limited compared to competitors like Mailchimp, Drip or HubSpot.

When budget makes a huge difference to your email marketing decisions, MailerLite could be the perfect option. Designed to offer cost-efficiency to businesses of any size, MailerLite has plenty of features to offer at an affordable price. There's even a free account with premium features like autoresponders and funnel tagging.

Pricing: There's a “free forever” plan to begin with for up to 12,00 emails per month. Then you can upgrade to $10 per month for up to 1,000 subscribers.

activecampaign pricing

πŸ‘ Pros:

  • Very affordable for beginners
  • Easy to use – even if you don't have any experience
  • Excellent support and guidance
  • Powerful email building tools
  • Great for email newsletters and landing pages

πŸ‘Ž Cons:

  • Very basic tracking and reporting
  • Rigorous approval system
  • No extra powerful features like tag-based segmentation

Best for: MailerLite is an email marketing solution specifically designed for smaller businesses and startups who may only have a small amount of budget to work with. It's an affordable marketing service that gives users generous access to high-level marketing tools. This solution is fantastic if you're looking for reliable results at an affordable price. However, you might miss out on some capabilities, like developer documentation and sequence funnels.

πŸ‘‰ Read our MailerLite review.

Β» Try MailerLite Β«

Benchmark: Pros and Cons of Mailchimp

Before you make your decision on the best Mailchimp alternative, it's worth taking a quick look at what this email marketing tool can offer. With Mailchimp, you can get a free plan for up to 10,000 emails a month and 2,000 subscribers – which is excellent in the current marketplace. Mailchimp offers excellent reporting, and great email editor that's easy to use.

Mailchimp also delivers plenty of integrations with leading tools like WordPress and Zapier. It's a great choice for people in search of all-in-one inbound campaign management.

πŸ‘ Pros:

  • Thorough reporting features and Google analytics integration
  • Plenty of integrations with leading tools
  • Generous free plan for beginners
  • Excellent drag-and-drop editor
  • Clean and simple interface

πŸ‘Ž Cons:

  • Costly subscription plans
  • Limited email automation compared to other providers
  • No affiliate marketing options

Which Mailchimp Alternative is Right for You?

Ultimately, there's no one-size-fits-all solution when it comes to choosing the perfect Mailchimp alternative. The answer you need will depend on whether you're looking for simplicity and ease of use, or advanced tools, automation or templates, sales or segmentation, and so much more.

However, it's fair to say that there are plenty of options out there for people who don't think they're getting everything they need out of Mailchimp.

What's your favorite Mailchimp alternative on the market, and why do you think it beats the competition? Join the discussion in the comments below.