HubSpot Pricing (Jan 2023): The Ultimate Guide to HubSpot’s Products and Pricing Plans

Which Package is Right for You?

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Confused about HubSpot pricing?

You're not the only one.

HubSpot is one of the most popular CRM and marketing solutions available today.

An innovator when it comes to inbound promotion, HubSpot has been around for more than a decade, and it seems as though they're continually introducing new ways to delight their clients.

While there are many things to love about HubSpot, including their state-of-the-art lead management tools and analytics, people often get confused when it comes to figuring out the pricing.

๐Ÿ’กUnlike other CRMs that give you a little bit of everything in the same package, HubSpot offers a DIY approach to sales and marketing, where business leaders can pay exclusively for the tools they want. There are a handful of products depending on what you're looking for, including:


So, how DO ALL OF HubSpot's prices work?

Let's find out.

What to Expect from HubSpot Pricing

HubSpot has so much to offer that we're going to focus on each of their packages one at a time.

๐Ÿ‘‰ However, before we begin looking at your options individually, let's address the basics that you can expect from HubSpot pricing. For instance:

  • All prices are monthly.
  • Any plan costing more than $400 is usually billed on an annual basis
  • All free plans come with HubSpot branding built-in
  • There are seven currencies available: AUD, SGD, COP, GBP, USD, JAP, EUR
  • More expensive plans give you more features, as well as additional “users.” The users in a package are like admin accounts – people who can access everything.

To make your purchasing experience even more customized, you can build onto your HubSpot price with added extras. For instance, with each of HubSpot's pricing plans, you can add:

  • Additional users: The price of more users depends on the policy you're on. Each new user added to the Sales and Service Hubs, for instance, cost around $50 for the starter package, or $80 for the Pro plan. Enterprise users are available for an extra $120 per month.
  • Reports: Implement custom reporting into your CRM with dashboards and templates you can access via email. This costs $200 per month.
  • API: Give more flexibility to your CRM with an API package that increases the call volume of your integrations. Prices start at $500 per month.

HubSpot also offers the option to “build your own bundle”. This means that you can combine the starter features in Marketing, with the Pro features in Sales to create a more unique package for your needs. All the capabilities you choose are built on top of the free CRM.

HubSpot Pricing: Table of Contents

๐Ÿ‘‰ Now let's take a look at all HubSpot Pricing individually, including:

HubSpot Onboarding Prices

One additional thing you'll need to keep in mind when it comes to HubSpot pricing is that onboarding is mandatory.

At least for some customers.

๐Ÿ’กIf you're a Marketing Hub Professional or Enterprise user, then you'll have to buy onboarding services. HubSpot believes that it's crucial to have at least “basic” onboarding to ensure that you know how to make the most of its marketing tools.

Of course, the extra expense of onboarding means you've got even more money to pay out on your new package. Onboarding costs about $600 for the basic package. You can learn all about the HubSpot CRM remotely – which is handy if you don't have time to go and meet a tutor in person.

โœจ For $2,450, you can also choose to have a specialist implementation expert work with you on your HubSpot experience for 90 days.

If you want additional assistance, HubSpot offers training and consultancy services too, such as:

  • Inbound consulting (monthly), with quarterly reports: $350 per month
  • Inbound consulting (ongoing), for five hours per month: $650 per month
  • Technical consulting (ongoing), for five hours per month: $650 per month
  • Premium consulting: Guidance from both a professional and inbound consultant each month: $1,200 per month.
  • Marketing fundamental training: A one-off 3 day course where you learn all about the HubSpot platform: $1,000.

HubSpot CRM: The Free Tier

While various aspects of HubSpot's pricing strategy can be expensive – the company does offer an attractive proposition in the form of their free CRM.

The tool provides access to all of the HubSpot marketing, sales, and customer service solutions you need to start a basic campaign. For instance, you can interact with up to 1,000,000 contacts, and take advantage of HubSpot's simple storage system.

The HubSpot CRM is the foundation for all the other paid packages you might buy. With it, you can:

  • Create personalized marketing sequences
  • Design email templates from scratch or use pre-made templates
  • Track the performance of your email campaigns
  • Get real-time notifications about conversions
  • Enrich contact records automatically with an easy-to-use contact management system
  • Place calls from inside your CRM
  • Record crucial conversations with clients and coworkers
  • Book meetings with calendar integrations
  • Create custom deals and sales offerings
  • Track tasks and business activities
  • Track your entire sales funnel in a clean visual dashboard
  • Log customer interactions automatically across all channels
  • Chat with customers in real-time using live-chat features

hubspot pricing - CRM

The HubSpot CRM might be basic, but it's a fantastic introduction to what you can do with your sales and marketing tools in the right environment. It also allows you to get a feel for what HubSpot can do before you begin investing in paid tools.

Try HubSpot CRM

๐Ÿ‘‰ Read our HubSpot CRM review.

HubSpot Marketing Hub

As you may have guessed, the HubSpot Marketing Hub was designed for companies that want to concentrate on their promotional efforts above everything else.

With the HubSpot Marketing Hub, you can design a content marketing strategy based on what you've learned about your audience using your free CRM system. There's also the option to create and manage your own responsive website without coding or developer knowledge. HubSpot offers thousands of customizable templates to browse through.

Once you've set up your online presence with a stunning site, you can begin creating blogs that are SEO optimized, use ads to drive awareness, and even share your content across multiple social channels. Features of the HubSpot Marketing Hub include:

  • Drag-and-drop website building with blog posts, web pages, landing pages, and completely customizable content. Your designs will always be responsive out-of-the-box too – perfect for smartphone users.
  • Nurture leads with customizable email templates and automated campaigns. Reach your customers wherever they are and ensure that every lead has a personalized path to purchase with email drip campaigns.
  • Get your content in front of your audience wherever they are with real-time SEO suggestions and social media publishing options. You can even track the right time to publish, so you get the most attention to your site.
  • Personalized landing pages that are designed to convince your customers to click further into your site and explore your products or services. You can also run A/B tests to ensure that you're increasing conversions constantly.
  • Reporting and analytics: Because the HubSpot Marketing Hub automatically integrates with HubSpot CRM and other tools like Salesforce, you can track important details about your customers, and use them to make future sales.

hubspot pricing - market analysis

HubSpot pricing for the Marketing Hub includes:

  • $50 per month for the Starter pack. This pack is suitable for up to 1000 contacts and comes with everything you'd expect from the HubSpot CRM, plus live chat, conversational bots, pop-up forms, website activity analytics, list segmentation, email marketing, and ad retargeting.
  • HubSpot Professional in the Marketing Hub for $800 per month. With this package, you get everything you got in the Starter package, plus the option to automate your marketing efforts with smart content. You also get SEO and content strategy tools, blog and social media support, A/B testing, calls-to-action, landing pages, video hosting, website traffic analytics, and countless customizable reports.
  • HubSpot Enterprise: Finally, the enterprise HubSpot price package comes with support for 10,000 contacts (not just 1,000), and everything you'd get in the Professional suite. For ยฃ3,200 per month, you also get access to single sign-on, social permissions, hierarchical teams, additional domains, email frequency caps, CMS membership, Analytics APIs, filtered analytics views, and custom events/funnels.

Try HubSpot Marketing Hub

HubSpot Sales Hub

HubSpot wants to ensure that businesses can figure out who's actually interested in their products and services. The HubSpot Sales Hub helps with this.

Intended to help you keep track of leads and prospects, the Sales hub allows businesses to see what's happening with their website visitors in real-time, including which website pages are getting the most interest. Additionally, you can track how often certain users visit and log details about individual contacts so that it's easier to customize your email marketing content.

Features of the HubSpot Sales Hub include:

  • Easy automation with personalized follow-up emails and reminders
  • Create and share email templates to transform repetitive content into engaging information
  • Notifications to tell you when a prospect clicks on a link, opens an email, or engages with an attachment.
  • Automation for time-consuming tasks like lead rotation and task creation
  • Tracking and analytics for your entire pipeline
  • Integration with HubSpot CRM to see which deals you're winning and losing
  • Make it easier to meet with interested clients using calendar integrations

HubSpot Pricing - Sales Hub

So, what does the HubSpot price strategy look like for Sales Hub?

Once again, there are three options to choose from, including:

  • Starter: 1 paid user, $50 per month. Includes everything you get with the HubSpot CRM, plus email tracking, notifications, and sequences, lead calling, live chat, meeting scheduling, deal pipeline tracking and Rep productivity performance analytics.
  • Professional: 5 paid users, $400 per month. Everything you got from the HubSpot Starter price, plus 1:1 video, more automated sales processes, sequence queues, quotes, Salesforce integrations, multiple currency support, and team management.
  • Enterprise: 10 paid users, $1,200 per month. The most expensive of HubSpot's options – Enterprise includes all the features of Professional, plus call transcription, predictive lead scoring, eSignature support, recurring revenue tracking, quote approvals, better user management, and single-sign-on.

Try HubSpot Sales Hub

HubSpot Service Hub

Marketing and Sales strategies are crucial to business growth.

However, if you really want to stand out in the modern marketplace, you need to know how to deliver incredible experiences to your customers too. That means investing in a consistent service plan.

HubSpot's Service Hub is designed to reduce the friction that faces customers when they're dealing with a business that has distributed and divided teams. The Service Hub brings all of your work together in the same environment, with a Conversations inbox, live chat functionality, Facebook messenger, and more. Like with the other HubSpot packages, everything is enriched with HubSpot's CRM too!

The HubSpot Service Hub provides a fantastic help-desk environment, complete with built-in reporting and automation. This means that you can easily turn emails and chats into service tickets that are easy to track and manage. Features include:

  • Easy conversation management through a universal inbox with aggregated emails, chats, social media contact, and more.
  • Tickets to track and manage customer issues. You can also assign specific tickets to members of your team and assign them a deadline too.
  • Feedback support: Check on the satisfaction of your customers with surveys and polls to gather crucial feedback.
  • Automation and routing: Ensure that your sales and marketing campaigns continue to run at the right pace with automation and routing for the entire buyer journey.
  • Knowledgebase: Ensure that you always have answers to crucial customer questions with an easy-to-access knowledgebase full of useful articles and documentation.
  • Team email: Design state-of-the-art email aliases that transform incoming emails into tickets automatically.
  • Live chat functionality: Engage in more immersive conversations with your customers or give them self-service opportunities through conversational bots.

HubSpot Pricing - Service Hub

The pricing for the HubSpot Service Hub is very similar to HubSpot's prices for their Sales service. Once again, you can choose between Starter, Professional, or Enterprise packages based on the number of users and the types of features you need.

  • Starter: $50 for one paid user. Includes everything you get with the HubSpot CRM, plus ticketing, live chat, conversational inbox, calling features, AI bots, team email, email templates, and sequences, meeting scheduling, ticket reports, rep productivity reports and time-to-close analytics.
  • Professional: $400 per month for 5 paid users. Comes with everything you'd get from the Starter package, plus ticket status and routing services, task automation, and the option to design multiple ticket pipelines at once. There's also plenty of self-service features, a knowledgebase, video hosting and management, custom reporting, NPS surveys, and an Insights dashboard.
  • Enterprise: $1,200 per month for 10 paid users. The Enterprise package comes with everything you get in the Professional suite, plus access to playbooks, goals, hierarchical teams, user roles, Slack integration, single sign-on, calculated properties and webhooks for self-service.

Try HubSpot Service Hub

The HubSpot Growth Suite

Now you know the HubSpot pricing and features that go into each “Hub” for customers. That's all well and good, but what if you want to combine multiple aspects from each environment?

One option is to design your own bundle with the HubSpot bundling feature.

The alternative?

Use the HubSpot Growth Suite pricing strategy.

The Growth Suite gives you a handy 25% off all standalone prices so that you can save a fortune on your features overall. Additionally, you get the option to combine different aspects of Sales, Service, and Marketing into the same environment. As mentioned above, all of the HubSpot price options for the Growth Suite come with the free HubSpot CRM built-in.

Just like the individual Hubs mentioned above, the Growth Suite bundles are designed with different pricing based on the number of users you have, and the amount of features you need.

Let's have a look at each option:

  • The Starter Growth Suite: This gives you all of the starter bundles we mentioned above for Sales, Services, and Marketing, all combined with the HubSpot CRM. The Starter suite includes all the basics from the HubSpot inbound marketing environment, for a price of $113 per month. If you're looking for an affordable introductory solution for all your sales and marketing needs – this could be the perfect option for you.
  • The Professional Growth Suite: Designed for people who want to go one step further with their Sales, Marketing, and Service bundles, the Pro Growth Suite is the mid-range package from HubSpot. Packed with features from the Professional suites for Sales, Marketing, and Service, as well as the HubSpot free CRM, the Pro package is probably the most popular growth suite available today. It comes for $1,200 per month.
  • The Enterprise Growth Suite: Finally, the Enterprise Growth Suite delivers all of the top-range features from the Enterprise Sales, Marketing and Service Hubs. If you're not willing to compromise on capabilities for you and your business team, this is the suite for you. Instead of paying $5,600 for each Hub individually, you'll only need to pay $4,200 per month. It's still a hefty price tag, but the discount makes a huge difference.

HubSpot Pricing - Growth Suite

Which HubSpot Pricing Package is Right for You?

HubSpot's pricing can be a lot to take in.

There are so many different features and packages available depending on what you want to accomplish. What's more, it's fair to say that HubSpot is a lot more expensive of a CRM than some competitors, like Active Campaign, or Zoho CRM.

However, figuring out the right price for you will be a personal experience.

For some companies, the obvious choice will be to start with the free HubSpot CRM and build out based on the tools that they need most. For others, the Enterprise plan will be the only way to keep developing a highly competitive big business.

Which HubSpot pricing package speaks to you?

Let us know in the comment section.

Rating: 5.0 - Review by

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When sheโ€™s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

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