I’ve been running ecommerce campaigns long enough to know one thing: a CRM can either double your sales or drain your week. When it works, it’s incredible, getting all your leads, emails, and sales data all flowing in one place. When it doesn’t, you’re lost in tabs, chasing follow-ups that slipped through the cracks.
HubSpot CRM is the one I usually use as a benchmark. It’s just so comprehensive, with all those different hubs for sales, marketing, service, and even commerce working together. But ActiveCampaign has its value too, particularly if you want to get real about automating your marketing strategies.
So, which one do you really need? In this review, I’ll break down exactly how each platform handled everything from setup to sales automation, and why, if you’re growing an ecommerce brand, HubSpot CRM still comes out on top.