Category: Creator Economy

How to make money on TikTok? Is it really possible?

Whether you’re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions.

In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you:

Addison Rae Easterling, $5 million (84.3M TikTok followers) Charli D’Amelio, $4 million, (124.3M TikTok followers) Dixie D’Amelio, $2.9 million, (55M TikTok followers) Loren Gray, $2.6 million, (54M TikTok followers) Josh Richards, $1.5 million, (25.5M TikTok followers)

High-profile TikTok creators are raking in some major dollars. Not only that, but the popularity of TikTok itself has exploded over the past year. You might recall the rise of the sea shanty, the lip-sync challenges, or the “Tell me without telling me” challenge.

Continue reading “How to Make Money on TikTok Without The Unrealistic Hype”

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure.

This is no surprise as the advantages of going direct to the end-user are numerous, some of which include breaking the barrier between the consumer and producer, which provides the manufacturer with greater control over its marketing, sales tactics, reputation, and branding.

It also helps the manufacturer to directly engage with its target audience thereby learning from them and improving its products and services.

Top brands like office supplies manufacturer Quill have already taken the huge step into direct-to-consumer marketing and it is predicted that a lot more producers will forward their steps in 2022 and beyond.

Continue reading “Direct to Consumer Marketing: The Complete Guide”