What Adobe’s Acquisition of Magento Means For the Future of Ecommerce

Ok, admit it. You probably didn’t expect this one.

Through his Twitter account, Brad Rencher, the Executive VP of Adobe Digital Marketing, has made a rather surprising announcement. That Adobe is currently in the process of acquiring Magento.

Unless you moved out to Mars, you’ve definitely heard about the $1.68 billion acquisition deal. It’s all everyone has been talking about over the past few days.

I’d like to be in the same boat and say that this was entirely unforeseen. But for me, it wasn’t. Not at all.

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Must Read Articles from The Week of May 13 2016

The week is coming to an end, and that means it is time for me to have a look at some of the things that has happened in this past week. A lot of really good articles have been posted around the web throughout this past week, they cover topics such as what you need to do to capture your audience, how to chose the right CMS for your ecommerce store, then there was a great article about how Google is starting to rank websites based on their mobile friendliness. Read on to see what other interesting articles were written.

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Should there be a VAT exemption for Shopify users in Europe?

Shopify flash sales

If you run a Shopify store in Europe, then this might be of interest to you. There is a petition going on to let Shopify support VAT exemption, which it still doesn’t do. According to the petition which was started by Jeroen Krielaars, many Shopify users are frustrated by the fact that “If a EU based customer with a valid VAT number places an order in a different EU country, no VAT should be added to the sales price. Shopify does not support a way to automatically validate VAT numbers during the checkout process. This makes it impossible to exclude business-to-business costumers from VAT.”

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4 Ecommerce Predictions for 2016 to Help You Get Ready

The last decade saw some major changes in the ecommerce landscape. From expanded delivery services to purchases via apps to social checkout, online retailing is constantly changing to meet the growing demands of consumers and we are likely to see further changes in the coming year.

2015 is almost gone and marketers are preparing for a new year, along with a new set of challenges. Here are 4 online retail predictions to help you get ready for 2016!

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10 Interesting Ecommerce Trends for 2018 and Beyond

Ah yes, the end of 2015 is approaching and so is the speculation about what the ecommerce world has in-store for us in the future.

As with just about every industry, trends change (see our 2015 trends roundup!), making it necessary to catch up and follow along in order to keep your business relevant. Heck, ten years ago social selling and digital receipt upsells were far less common if not impossible.

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Infographic: An Analysis of Online Shopping Habits of Men & Women

An online store owner will examine their customer data in order to find news ways to grow their business, and better ways to target customers. Mostly they will look at stats on certain purchasing groups, but it’s not too often we stop and take a hard look at what the clear cut differences are between male and female shoppers.

Therefore, we have created this info graphic in order to examine the differences between men and women in their online shopping habits. While you might be tempted to say you know everything there is to know about the differences,  a broader look into the two sexes reveals some interesting information that all online shop owners can use.

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The Ultimate Guide on How to Sell on Pinterest with Shopify

The announcement has come that Pinterest and ecommerce platform Shopify have joined forces to make it easier for businesses to sell through the Pinterest platform. Companies were able to link to product pages before, but this new method, called “Buyable Pins” cuts down on the checkout steps for your customers and it integrates nifty tracking elements for maintaining a well informed company.

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