Shopify is one of the best ecommerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform. In fact, at the moment, there are over 500,000 active stores running on Shopify, and they’ve collectively driven more than 40 billion worth of sales. Below you'll find out how to start your own Shopify store and which exiting shops you can use for inspiration.
The 100 Best Shopify Stores and What to Learn From Each One:
There are a number of Shopify stores that excel in sales and service because of their design, UX, marketing, and selling strategies. And we’ve selected 60 of the best Shopify stores for you from the lot. Whether you’re starting a business or trying to market better, these top 100 Shopify stores will give you some inspiration.
Bonus Material: How to Create Your Own Store With Shopify in 15 Minutes or Less
It is no secret that we think Shopify is a great ecommerce platform, there is a reason why it tops our chart. It used to be that setting up an ecommerce store took a lot of hours as well as a lot of know-how. Today, however, that has changed and setting up an online store only takes a few minutes. With a few mouse clicks and a little typing, you can set up your own store on the web.
There's a reason why Shopify is such a popular platform. Perhaps the biggest reason lies in the fact that creating your first store has never been easier. In the video below, we show you how you can set up your own Shopify store in less than 15 minutes. If you want to learn more about Shopify, then you can either sign up for their 14-day free trial, or you can read the full Shopify review here.
If you're more into reading, here's a detailed tutorial for you to walk through.
Best Shopify Stores: 4. Allbirds
Allbirds is unique through and through. There are bright, youthful colors accompanied with fun typography. Throughout the webpage there are moving illustrations and little video clips. There all kinds of different multimedia techniques used to make the site standout.
Best Shopify Stores: 6. JM&SONS
Hand-crafted woodworks and metal from Toronto are displayed in this manly but well-kept page. You can get a Murphy Bench, coffee stand, and wallet in one purchase. Well lit photos and text make it easy find what you're looking for.
Best Shopify Stores: 7. Mahabis
The Mahabis brand is the essence of chill. The ecommerce website matches the brands relaxed, simple, and chill vibes. Lifestyle photos scattered throughout the site beautifully display the slippers. Mahabis uses subtle marketing and definite branding to draw in more customers.
Best Shopify Stores: 8. Pure Cycles
Cycle through this page to see classic and modern bicycles. The site has clever sayings such as “Slip through your city like a shadow. Your perfect urban commuter is right here” which makes it an enjoyable experience when searching for your next bike and they let you know it by displaying their “4.6 Customer Review” rating in the bottom right corner. Everything you need is on one page.
Best Shopify Stores: 9. Leather Head Sports
As soon as you enter this site you have a chance to enter and win a football for being a subscriber. Making “beautiful, heirloom quality sporting goods” is what the company’s owner says is his passion and it is apparent with the vintage-looking custom made baseballs, gloves, footballs, basketballs and many more sporting goods.
Best Shopify Stores: 10. Greats
This high-quality affordable sneaker was born as the first sneaker brand of Brooklyn, New York. Greats’ site draws you in by offering free shipping on all orders $75+ and when you refer a friend they will get $25 off their first order, and you'll get $25 when they make a purchase.
Best Shopify Stores: 12. BITTERMILK
Bittermilk is a shop for those needing a more fun cocktail. It’s a line of cocktail mixers that are made for cocktail enthusiasts by bartenders with real ingredients. The page is inviting with pictures of “The craftsmen and their parlor tricks” along with text at the end of the page linking you to the shops' social media pages and reminding you “This isn’t the bitter end.’’
Btw, you should check out our Shopify reviews as well
Best Shopify Stores: 15. Beardbrand
With the birth of the Lumbersexual beards is as popular as ever. Beardbrand takes advantage of that popularity by bringing in high-quality products (oils, balms, shampoos, etc,.) for beardsmen and using natural products. All while changing how society views the beard.
Best Shopify Stores: 17. UPPERCASE
If you like the attention to detail, typography, and creativity jam-packed in one publication, UPPERCASE Magazine is for you. The magazine uses high-quality paper and printing, a unique design aesthetic and incredible attention to detail to spark curiosity in the creative and curious minds of its readers.
Best Shopify Stores: 18. Best Made Co
From Japanese quilted blankets to jackets and knives, this company lives through you by encouraging people “to get outside, reconnect with their hands and nature, and in doing so, embark on a life of great adventure.”
Best Shopify Stores: 19. Tessemae's All Natural
This company’s goal is to improve access to healthy foods and life-practices in our country’s food deserts through their “Crop Circles” initiative. By using their platform of selling dressings, dips, spices and dietary products, Tessemae is helping poor economic areas across the country.
Best Shopify Stores: 21. Chaos
A well-designed website that matches its individuality, Chaos combines customization and a sense of fun. You can choose a unique accessory for your phone or travel needs, which also matches your identity. “Technology meeting fashion; practicality meeting punk, with a dose of quintessentially London individuality. That’s the CHAOS ethos.”
Best Shopify Stores: 22. Negative Underwear
To help women feel confident in their own bodies is the company's goal. The online site lets women take a fit quiz to find out what size and style you are to best suit your needs and free shipping on orders of $100+ helps as does free shipping on returns.
Best Shopify Stores: 23. Bremont
This British luxury watchmaker is an award-winning brand that engineers top-quality chronometers. It produces about 8,000-10,000 pieces annually. Clocking how much money it will make after last year's $14 million revenue, is anyone’s guess.
Best Shopify Stores: 24. Watch Outfitter
Unlike its competition above, this watchmaking company was started by a 17-year-old who had a knowledge of watches and passion for jewelry. The watches are outsourced from within the U.S., Asia and Europe.
Best Shopify Stores: 25. Flex
Flex is an alternative to tampons that allows the wearer to have sex while on their period. This product also lasts up to 12 hours, reduces cramps in 70 percent of its users and has 60 percent less waste than tampons.
Best Shopify Stores: 27. Muroexe
Muroexe is classic and clean. It features all the basic design features, but is not a basic website. The shoes are displayed in a neat minimal grid making it easy for customers to browse. Overall the site is very aesthetically pleasing.
Best Shopify Stores: 28. Happiness Abscissa
This product reflects your sense of happiness. As the owners describe the product “The Ha is a subjective scale that incorporates neurobiology and sensory elements that can be optimized to improve one’s sense of well-being.” In short, pleasant scents make happy memories.
Best Shopify Stores: 29. Field Notes
GameKlip sells game controllers for smartphones (normally used for the PlayStation 3) and has been featured on ABC News and Gizmodo. This product is a hit because the company knows how hard it is for gamers to use touch settings on classic games, such as Grand Theft Auto.
Best Shopify Stores: 30. Master and Dynamic
If you need high-quality sound at all times this product is for you. Not only do they sell headphones that rival its competitor (Beats by Dre). Master and Dynamic believe the sound is movement and it aims to please, with a balance of aesthetics, strength, comfort, and sound which is they say is “designed for decades of use.”
Best Shopify Stores: 31. Studio Neat
Studio Neat designs tools that help people solve problems in an innovative way. From an iPhone tripod to a syrup kit, the company uses Kickstarter to fund their product ideas.
Best Shopify Stores: 32. The Ghostly Store
The store sells all sorts of things, from leather wallets and coffee beans to art prints and vinyl records. All their products seem to have the same ghost logo on them and the company is set on serving those “with open eyes and open ears.”
Best Shopify Stores: 33. Of Mercer
Of Mercer is all about balance and that shines through in their products and in their website design. There is a perfect ratio between white space, photos, and copy. Of Mercer strays from any obnoxious and over the top design elements to create a sleek site.
Best Shopify Stores: 34. Oi Polloi
This item is so popular that upon entry into the website you are asked for your email (to be notified when it is back in stock). Many people visit just to view the beautifully designed web-store. But Trunkster is the world’s first and only roll top suitcase which features a zipperless entry, USB charger, location tracking and a digital scale.
Best Shopify Stores: 35. Hem
Hem has a modern layout that matches its products, which includes: furniture, rugs, lighting and more home and office accessories. It is one of the top Shopify stores in terms of appearance.
Best Shopify Stores: 37. Wrightwood Furniture
This furniture store offers a wide range of industrial and contemporary furniture. The company makes 12 percent of its revenue from its Shopify store.
Best Shopify Stores: 38. Cookbook Village
Originally sold on eBay, Cookbook Village is now successfully thriving on Shopify. According to the site, after years of collecting with his wife and browsing through hundreds of ebook stores for cookbooks, the idea sparked to turn the cookbooks into profits.
Best Shopify Stores: 40. Sugarfina
Sugarfina is a luxury candy boutique that Facebook founder, Mark Zuckerberg uses as a gift vendor. This partnership helped the company make over $100,000 in revenue the first year.
Best Shopify Stores: 41. Press London
This company manufactures delicious, healthy, cold-pressed juices and helps people enjoy a refreshing drink while getting their daily nutrition.
Best Shopify Stores: 42. Frank Body
Frank Body is cute and girly, yet sophisticated. The packaging and website both feature funny and witty sayings. The webpage is just downright fun to look at and read. If you’re looking for a way to catch the customers attention, this is a great example.
Best Shopify Stores: 43. Gymshark
Gymshark has grown from a teenager owned screen printing operation (in a garage), into one of the most recognizable brands in fitness. With over two million followers on Instagram, the brand has a big social media following as well.
Best Shopify Stores: 44. Sunday Somewhere
This premium eyewear brand has reached world recognition by focusing on quality, simplicity, and originality for its strategy. This Shopify site is smoothly designed and easy to navigate as well.
Best Shopify Stores: 46. Khara Kapas
Kharakapas means “pure cotton” and this company sells hand-made products which are produced locally in India but are shipped worldwide. You can take a piece of India wherever you go.
Best Shopify Stores: 49. Ugmonk
Ugmonk is a clothing designers dream. The company started with only 200 shirts and blew up into a major clothing and printing brand. The company’s success took off with the release of Ugmonk’s signature design, And Then I Woke Up, which remains one of the best-selling designs.
Best Shopify Stores: 50. WP+Standard
WP+Standard a.ka. Whipping Post won Shopify’s Design Award in 2013 which gave it major exposure across the globe. This website is an example of a well-designed Shopify store becoming successful off of most design schemes.
Best Shopify Stores: 51. Pencil by FiftyThree
Pencil by FiftyThree is the most natural and expressive way to create on iPad and iPhone for artists and writers. This site uses simple but well-designed navigational features and is explained with graphics and illustration with a simple down-scroll of your mouse pad.
Best Shopify Stores: 52. CORKCICLE
Corkcicle is classic with an edge. At first glance it looks like a classic website, but after further discovery the uniqueness shines through. They avoid using any big drop down menus at the top of the page like usual, instead the menu is hidden at the bottom of the page.
Best Shopify Stores: 53. Nice Laundry
One unique design element on Nice Laundry’s site is the constantly updating recycled number right on the homepage. Nice Laundry is a fun twist on boring socks and underwears, as well as recycling. This is a perfect example of on online store with a greater purpose.
Best Shopify Stores: 54. The Horse
Utilizing your Instagram feed right on your websites homepage is a great way to drive more traffic. The Horse does an excellent job of first introducing their products and then allowing the customer to shop their Instagram. This creates more of a lifestyle feel.
Best Shopify Stores: 55. Jackie Smith
Jackie Smith was founded with a rebellious spirit and the website follows suit. It’s vibraint and cutting edge. The bright colors and flashy design elements seem to pop right off the screen.
“Fake Tattoos by Real Artists Shipped with love from Brooklyn, NY” This online shop knows tattoos are popular but permanent, so it provided a place for those of you who want a temporary tattoo from real artists (or a custom-made ink). The sleek site shows tattoo options which are scented and long lasting.
Best Shopify Stores: 57. 49th Parallel Coffee
Super Team Deluxe webpage is about as unique as they come. They sell limited edition enamel pins. The pins are all displayed right on the landing page. One fun design element is when the customer hovers over a pin, a changing rainbow border pops up. It’s fun and different.
Best Shopify Stores: 59. Ksubi
Clark Street Mercantile is a fantastic online clothes shop.
They provide info about the heritage of each and every one of their products and pride themselves on meticulously handpicking their merchandise. They emphasize the importance of supporting top-notch craftsmanship, so when you purchase something from this brand, you know it’ll go the distance.
Best Shopify Stores: 62. Genuine People
Genuine People is a fabulous Shopify store where East and West beautifully merge with one another. Shoppers can explore a wide array of vibrant apparel, accessories, and other bits and bobs. Not only is the craftsmanship second to none, but their designs are incredibly novel — which only adds to their popularity.
Genuine People's website is clean, and their navigation is intuitive, both of which make for an excellent consumer experience.
Best Shopify Stores: 63. Modern Citizen
The Quaker Marine Supply brand has a rich history. Founded back in 1949, by Joe Kadison, a Coast Guard veteran. Quaker Marine Supply started life selling marine hardware and clothing. Ernest Hemingway famously donned the QMS caps back in the 60s. Fast forward to today and QMS continues to sell their incredible hats inspired by East Coast summer style. Consumers are drawn to brands with fascinating stories attached to them, and Quaker Marine Supply has that in spades.
Best Shopify Stores: 65. John Elliott
New Market Goods is a top-notch Shopify store- we love their brand values. The store owners have made it their mission to highlight some of the positive Bangladeshian production practices used to manufacture clothing.
All of their products are woven by hand and come from Dhaka, Bangladesh. Customers even receive a copy of their ‘Garment Makers’ Yearbook,’ where you'll see the smiling faces of the workers who made your beautiful garments — if that isn't a USP, I don't know what is.
Best Shopify Stores: 67. Lucy Folk
If it’s good enough for Beyonce, it’s good enough for us.
Lucy Folk‘s been endorsed by many a fashion powerhouse, including Vogue and the Business of Fashion. This brand is hands down one of the most famous and glamorous Shopify stores to grace the web, so it’s definitely worth taking a look. She's a great example of someone using social proof to her advantage.
Best Shopify Stores: 68. Aje
Aje is where coastal style and urban flair fuse together. The use of a simple black and white color palette and minimalist design is an excellent example of what a clean online store looks like.
The lack of competing colors accentuates the hues and motifs present in the product photos- ingenious right?
Best Shopify Stores: 69. The Acey
The Acey is a superb online brand which prides itself on designs that stand the test of time. They only use natural fabrics made from a single fiber. As a result, their garments are incredibly breathable, they wash better, and more importantly, micro-plastics aren't released into our water systems.
Also, if you want to throw the garment away (eventually), the natural fibers just biodegrade. The Acey stands for high-quality products that epitomize eco-friendly values.
Their USP is incredibly clear and appeals to their target audience. It helps The Acey overcome some of the common hurdles that prevent ethically-conscious consumers from shopping online. When you tackle peoples objections head-on, you give them a sense of, so the shopper is way more likely to make a purchase.
Best Shopify Stores: 70. Naadam
Naadam wants to make cashmere products more accessible than ever before — while offering entirely sustainable products.
Naadam doesn’t use toxic chemicals in any of their manufacturing processes, and they only use clean energy to power their machinery.
Customers also love that Naadam pays nomadic herders 50% more than most other brands. They also invest some of their funds into breeding and vaccination programs to ensure their goats remain happy and healthy.
It stands to reason, consumers are drawn to brands that take social and environmental responsibility seriously — and it's clear to see, Naadam does this by the bucket load.
Best Shopify Stores: 71. Jacobi Press
Established at Yale, Jacobi Press boasts an interesting history- which is one of the many reasons why this Shopify store has been so successful. Famous for their custom-made suits, J. Press has been a front runner of Ivy League style for generations.
Jacobi Press is another brand making the most out of their impressive background. Their success story captivates shoppers and makes them want to be a part of their legacy.
Best Shopify Stores: 72. Norwegian Rain
Norwegian Rain is a pretty niche store; here, you’ll find plenty of stylish yet functional waterproof clothing. This Shopify store has been incredibly successful because of their impressive USP — every one of their garments is handcrafted uses some of the best weather protection technology on the market. That's quite a claim!
Best Shopify Stores: 73. Aether
Aether’s video banner is nothing short of impressive. As soon as you land on their homepage, this exciting content engages the visitor.
Like other Shopify stores listed here, Aether has designed and launched an entire brand that caters to a very niche audience — primarily, those living in cities who want clothing that can withstand the elements.
Their garments not only look great in urban settings, but they also endure outdoor weathers.
Best of all, customers are offered a lifetime manufacturing guarantee! Needless to say, this works wonders for boosting their credibility and building trust with prospects.
Top Shopify Stores For Accessories
Best Shopify Stores: 74. Leo et Violette
Leo et Violette specializes in luxury leather goods. All their merchandise is handmade in an Italian workshop just outside of Naples. Their aim is ‘to offer elegant, timeless and functional products’ — which you can undoubtedly see from their high-quality product images.
Best Shopify Stores: 75. MCKNGBRD
MCKNGBRD bridges the world of high-end accessories and personal tech with their beautiful i-pad cases. Their product photos highlight the sleekness of their merchandise, which only adds to the elegance and sophistication of the brand. Consumers also love that a portion of MCKNGBRD’s profit goes to the Innocence Project.
Best Shopify Stores: 76. Will and Bear
This high-quality hat brand is inspired by nature, consumers flock to this Shopify store because not only are these products top-notch, but they take sustainability seriously. They only use natural materials, plus they plant ten trees for every hat they sell!
Best Shopify Stores: 77. Bombas
Bombas is another ethical clothing store where customers can purchase garments with a clear conscience. For every pair of socks they sell, they pledge to donate a pair to a homeless shelter.
As we keep saying, customers love shopping with brands who take social responsibility seriously, so it's no wonder Bombas is killing it!
Best Shopify Stores: 78. Boon Supply
Boon Supply provides a unique online shopping experience. Instead of searching for specific products, customers are encouraged to find a cause they’d like to support. Once they’ve found one, they can shop from directly through their fundraiser page. Then once you buy something, as much as 40% of your purchase goes directly to the cause of your choice!
Best Shopify Stores: 79. Sunglass Hut
Sunglass Hut has a stellar reputation. People know that if they want to access top brands and peruse the latest trends in sunglasses, Sunglass Hut is the place to be.
If this sounds like the kind of thing you want for your Shopify store, glean inspiration from this brand.
Best Shopify Stores: 80. The 5th
One of the many things that make The 5th so unique is the fact they ‘focus on quality, not quantity.’
They run as many as 255 quality control tests before packaging your order and sending it to you — and they make this clear on their website. So, customers can be confident they’ll get bang for their buck.
Best Shopify Stores: 81. Shwood Shop
Shwood Shop appeals to customers who care about quality. They use premium materials to create their uniquely designed sunglasses; ‘whether it’s grade A lumber from Pacific Northwest forests or cellulose acetate from Italy’ they make it clear that their customers get excellent value for money.
Take a leaf out of Shwood Shop and tell customers want they want to hear — providing it's 100% true.
Best Shopify Stores: 82. Moscot
Moscot has perfected the art of copywriting — their use of storytelling should be used as an example to all Shopify merchants hoping to improve their storytelling technique.
They explain how their brand has been alive and kicking since 1899, founded by their ancestors who arrived from Eastern Europe via Ellis Island. Like we've already said, people resonate with stories, so it's a fabulous way to engage customers with your brand, and more importantly, your products.
Top Shopify Stores For Health & Cosmetics
Best Shopify Stores: 83. Bite
Bite cares about the planet. Period.
They want to limit the amount of plastic we consume. As we've mentioned time and again, consumers love companies with an environmental and social conscience, so this is a fabulous USP to have. Not only is this great for business, but it’s also lovely on an ethical level — win-win!
They really hit home the importance of their mission through the power of statistics. We can certainly learn a thing or two from Bite’s copywriting strategy. Consumers can’t argue with stats and science, which forces them to challenge any misconceptions they may have. Then, as a result, they're more likely to turn to your products as a solution to the problem you’ve just brought to their attention.
Best Shopify Stores: 84. BYBI
BYBI in terms of their USP is very similar to Bite. They sell ‘100% natural, vegan, and cruelty-free’ beauty products. Not only do they sell top-notch merchandise, but they also wow shoppers with their fabulous content. They regularly post DIY recipes, product reviews, and industry news. Content marketing is the way forward, and BYBI has certainly put this into action!
Best Shopify Stores: 85. Aida Eats
Our comments on Corpus, are much the same as Aida Eats; there use of imagery on their homepage is incredibly smart. Plus, we love the pop-up box that appears in the center of the screen. Usually, this kind of thing is terribly annoying — however, they offer you a 10% discount on your first sale, which needless to say, sweetens the deal!
Best Shopify Stores: 87. Act and Acre
Act and Acre’s use of social proof on their homepage is stellar. By highlighting the fact their products have been featured in prestigious publications like Vogue and Glossy, it immediately makes the prospect sit and up and take them seriously as a brand.
So, if you have any social proof, you can use to boost the credibility of your merchandise, use it somewhere on your Shopify store…preferably on the homepage as well as your product pages.
Best Shopify Stores: 88. Seamilk
Online marketing is all about identifying an issue your audience is suffering from…. and then offering a viable solution. This is precisely what Seamilk’s done.
We all know how much nail varnish stinks, well they’ve created a Shopify store dedicated to toxic-free nail polishes and marketed it to Moms and Moms to be — genius!
Best Shopify Stores: 89. OUAI
We love how clear their navigation bar is at the top of their homepage. Offering visitors intuitive navigation is key to providing a top-notch user experience, and more importantly, boosting sales. Take a leaf out of OUAI’s book, and keep your main menu simple.
Top Shopify Stores for Home & Furniture
Best Shopify Stores: 90. ARMAC Martin
This is another Shopify store which is really making the most out of their homepage. Straight away, the shopper's greeted with product imagery that’s artistic but still clearly highlights the look and feel of the merchandise.
Plus, we love that when you click on their hamburger menu, it opens out to a larger list. This enables the browser to find what they're looking for within a matter of clicks.
Last but not least, ARMAC Martin highlights on their homepage that they've been in operation for as long as 90 years — again, this works wonders for boosting credibility with customers.
Best Shopify Stores: 91. Revival
Their infographic banner is both aesthetically pleasing and incredibly useful. With just a glance, shoppers can see the different rug sizes available to them and how they could use them in their home. This piece of content is incredibly engaging — it encourages shoppers to imagine the benefits of having one of Revival‘s products, which needless to say, increases sales.
Best Shopify Stores: 92. Coming Soon New York
The photo slider on their home page is pretty impressive. Its a classic example of how you could use a widget like this to showcase and draw attention to your best products.
I also love their pink color palette… however, that might just be because it’s my favorite color!
Best Shopify Stores for Technology and Gadgets
Best Shopify Stores: 93. Polaroid Originals
Polaroid Originals‘ help widget is positioned in the bottom right-hand corner of the page…and it's excellent! Just type in your query, and it’ll populate a ton of useful content from their knowledgebase — hopefully, you’ll find the answers to your burning questions in one of these resources.
If not, click on the ‘contact us’ button and you can send an e-mail support ticket.
Offering something similar on your Shopify store is an excellent way of improving the overall user experience you provide customers.
On a separate note, the use of graphics and video is second to none (which is just what you’d expect from a Shopify store in the photography niche!)
Best Shopify Stores: 94. Kase
Like some of the other Shopify stores listed here, Kase also does a wonderful job of identifying their audiences issues and providing a solution.
They sell incredibly thin cell phone cases- so small that apparently, you’d forget they're even there!
Kase is also another great example of a Shopify store using social proof to their advantage; they make it clear from the get-go that they’ve been featured in the likes of Forbes, iMac, and BuzzFeed — and we love that!
Some Other Great Shopify Stores Worth Mentioning
Best Shopify Stores: 95. Brightland
The graphics on Brightland‘s homepage, beautifully display their products. The use of vibrant color and the images of natural and healthy foods surrounding their olive oils is indicative of their broader brand message. They're using product imagery to communicate how they specialize in natural, healthy produce.
In short, this is homepage photography done right.
Best Shopify Stores: 96. Not Pot
Not Pot excels in addressing objections shoppers might have to making a purchase. In just a few words, they manage to set the minds of their prospects at ease. They sell gummy sweets infused with CBD oil, and the first piece of copy on their Shopify store is: Chill out. It’s not pot.– How witty is that?
Best Shopify Stores: 97. Condor
Just below Condor’s main navigation menu, they have a bar listing reasons why customers should spend their hard-earned cash on their products. At the time of writing, Condor published the following:
- Free delivery over $40
- Free click and collect
- Free and easy returns
- Fives stars on Trust Pilot
By doing this, Condor tackles some of the barriers that could hinder a purchase, and uses social proof to build trust with their audience — the phrase ‘killing two birds with one stone' springs to mind!
Best Shopify Stores: 98. Ceremony Coffee
The product imagery on Ceremony Coffee’s homepage is awe-inspiring. The products do all the talking. There’s no gimmicks– just beautiful photos with subtle pastel colored backgrounds. If you're selling high-quality items, this works wonders for showcasing their impeccable standard.
Best Shopify Stores: 99. Next Chapter Studio
Their navigation menu at the top of their homepage is nothing short of intuitive. When you click on the subheading ‘cards,’ a long list detailing all the kinds of cards they sell appears. This makes it exceptionally easy to find what you’re looking for — and as we’ve already said, straightforward navigation is directly linked to higher conversions.
Best Shopify Stores: 100. Sparko Sweets
When you load the homepage, straightaway you’re hit by a bold header image displaying beautifully designed lollipops. It’s unique. It’s engaging. It’s different. In this case, their product does most of the selling for them!
That’s the list of best Shopify stores from us.
What Makes a Great Shopify Store?
To launch a successful Shopify Store, there are three aspects of your site you need to hone in on:
- Professional-looking design
- The quality of your images
- Your ‘About Us' page
Once you’ve mastered all the above, you’re far more likely to make a sale.
The Best Shopify Stores Have Great Designs
When it comes to themes and overall web design, Shopify excels.
But, if you want to make extra sure you're engaging visitors, it’s worth bearing in mind these best practices:
- Use web page elements that captivate your audience — full-width images are an excellent example.
- Use minimalist designs — cluttered designs are a big no-no. You want to pick an objective for each of your web pages and make the customer's path towards conversion as clear as possible. On the whole, less is usually more.
- Make it very clear what you’re selling — you have roughly five seconds to communicate what you have to offer; otherwise, there’s a good chance the shopper will click off your site and head to your competitors. The same is true of your USP. You need to detail exactly what makes you stand out from the crowd — social proof, a bright, punchy tag line, gorgeous product imagery, etc.
The Best Shopify Stores Use Killer Images
Shoppers love visuals. Period.
So, it’s no wonder that high-resolution snaps leave such a good impression on buyers. They engage shoppers while drawing their attention to the finer details of your merchandise.
💡 Top Tip: Always publish a variety of product photos taken from different angles. This helps the buyer visualize themselves wearing/using/having the item. Online shoppers don’t enjoy the same sense of security that comes with seeing the product in the flesh. This is where high-quality photos help to bridge the gap. You could even use a 360-degree photo widget to allow buyers to see every aspect of your product. Offering a Zoom function is also desirable– more often than not, consumers want to see your items in greater detail (especially if it's a higher ticket item).
The Best Shopify Stores Have Awesome About Us Pages
It stands to reason that if someone visits your “About Us” page, there’s a good chance they’re interested in finding out more about who you are and what you have to offer.
So, don’t disappoint them.
Your ‘About Us’ page should do the following:
- Tell your brand story
- Explain what you have to offer
- Provide testimonials and other forms of social proof
It's also an excellent place to publish your contact info, as there’s a good chance someone browsing your ‘About Us’ page has a question they want to ask — who knows? Maybe you'll connect with your next die-hard fan this way?!
Best Shopify Stores FAQ:
Do Big Companies Use Shopify?
In short, yes.
Some of the more notable names include:
- Lollapalooza: This fabulous company's renown for selling music festival merchandise. They've used Shopify to create a sleek looking shop to showcase their seasonal apparel
- Daymond John: famously known as one of the Shark Tank sharks, he uses Shopify to showcase how entrepreneurs can easily start selling online.
- Chalkd: This unique brand uses Shopify to sells gorgeous chalkboards. When you hit their homepage you're immediately struck by a photo slider highlighting all their favorite products.
- Shwood Shop: This brand exudes elegance, and again, uses Shopify to market and sell their innovative wooden eyewear.
Check out this article to take a look at more big-name Shopify sellers.
Are Shopify Stores Successful?
In short, yes, they are. However, you'll need to put in some hard graft and perseverance.
The stats speak for themselves:
- Shopify‘s total revenue for 2018 was $1.073 billion! That's a 73% increase since 2016- from this, we can deduce that Shopify success is on the up!
- Last year, Shopify merchants made more than $1.5 billion sales over Black Friday and Cyber Monday! The highest sales per minute boast a whopping $870,000!
How Much Does It Cost to Setup a Shopify Store?
Depending on the stage you're at with your business, there are three payment packages to choose from:
- Basic Shopify: This is ideal for newbies ($29 per month)
- Shopify: This tends to be the preferred choice for growing businesses ($79 per month)
- Advanced Shopify: This plan is best for larger enterprises looking to scale their business ($299 per month)
Don't forget, you can also enjoy Shopify's two-week free trial before deciding which payment plan is best for your business.
For more information on Shopify pricing, check out this guide.
How Do I Setup a Shopify Store?
There are five things you need to set up a Shopify store:
- Create a Shopify account.
- Add your first product: on your Shopify dashboard, you'll see a handy step-by-step outline on how to set up your shop. The first button encourages you to add a product, so go ahead and click on that and from there you'll be instructed on what to do next.
- Customize your online store: Just hit the button that says; ‘Customize the Look of Your Site' and from there you can modify the look of your Shopify store to reflect your brand.
- Sort your domain: select a domain name by following the steps to either transfer one you already own or buy a new one. Once you have a domain name up and running you can make your Shopify store go live.
- Select and activate your payment processor: Select the ‘payments' tab and choose your preferred payment processor.
Voila, you're good to go!
For a more detailed explanation on how to start a Shopify store, check out this article.
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Feeling inspired By These Amazing Shopify Stores?
Now that’s definite proof that you can make it big on Shopify with great design, UX and a bit of marketing smartness.
Do you have any stores running on Shopify that you love?
Let’s talk in the comments below.
Editor's note: This post was originally published on March 2018 and has completely revamped and updated for accuracy and comprehensiveness.
Featured image by Olia & Roma