Interview With Usama, CEO of Botsify on Chatbots and Messenger Marketing

chatbot

Ever had a conversation with Siri? I bet you have.

While it isn’t practically any beneficial, you can always spend a good amount of time asking her stupid questions like what Trump had for breakfast. Setting all jokes aside, chatbots have evolved considerably and become a necessary supplement of most websites.

Chatbots have been proven to be radically more efficient in gaining conversions than traditional email marketing. Having said that, this breed of bots has turned out to be the most preferred tool for growth hackers and social marketers recently.

And the reason is quite clear- imagine getting a 50-70% open rate and 20-30% CTR! That's almost 10x the average of email marketing!

I had a short conversation with Usama, CEO of Botsify as he explained how he build a platform which lets users of any skill level create and customize their own chatbots. Let's dive in:

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How to Increase Your Reach with Influencer Marketing Strategies

influencer marketing strategy

Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth. One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.

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How to Produce Stellar Product Videos That Boost Sales

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics—a blog about analytics, marketing, and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

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The 30 Best Bigcommerce Themes For 2018

If you have a product or service to sell online, you need a powerful online platform.

BigCommerce offers a solution to develop fully featured online stores and e-commerce websites. There are all kinds of themes out there, and choosing the right one is essential to having an attractive store that converts well. If you want to learn more about this platform check out BigCommerce review.

Here is a curated list of the 30 best BigCommerce themes in 2018 to help you setup the store you’ve always wanted.

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The 15 Best Shopify Plugins for 2018

best shopify plugins for 2018

Best Shopify Plugins for 2018 – An Overview

Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping.

Once you have your Shopify store up and running there are even more ways to make it stand out and help you get even more value from the platform.

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