Social media has come a long way since Six Degrees, the first social platform.
Before 2005, Facebook and LinkedIn were all the rage.
Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.
Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.
2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences.
Some of the smashing upgrades that made these sites more useful include the use of stories, shopping capabilities, chatbots and other artificial intelligence ideas.
Continue reading 14 Kickass Tools for Social Media Marketing Automation
Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile.
Ever wondered why such differences exist?
Let’s dig a little deeper.
You might have probably heard the term ‘mobile-first indexing’ lately. Let me break it down to you in simple terms.
Continue reading 10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update
User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards.
User-generated content is typically created or uploaded online, where it is easily shared.
But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?
Continue reading The Ultimate Guide to Get Users to Create User Generated Content
Technology has done wonders and transformed the way we live our lives.
A few years ago, the global business operated in the physical world. Back then, you were expected to visit a shop to make a purchase. In the present world, smartphones, tablets, and PCs have changed the scenario, and companies have started setting up online businesses to tap into the massive population of the internet world.
Companies like Amazon, eBay, Walmart, and Target proved that e-commerce was the newest kid on the tech block worth checking on. But as time went by, niche specific business owners realized that some buyers don’t want to go to these general sites for everything. Niche-specific businesses are usually passionate about what they sell, and they usually do a lot of research and value the opinions of their customers while scouting for a product to add to their catalogues.
Continue reading Top 15 Niche Online Businesses For Inspiration
If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place.
There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.
Continue reading 42 Top Ecommerce Podcasts That Will Make You an Ecommerce Magnate
Ever had a conversation with Siri? I bet you have.
While it isn’t practically any beneficial, you can always spend a good amount of time asking her stupid questions like what Trump had for breakfast. Setting all jokes aside, chatbots have evolved considerably and become a necessary supplement of most websites.
Chatbots have been proven to be radically more efficient in gaining conversions than traditional email marketing. Having said that, this breed of bots has turned out to be the most preferred tool for growth hackers and social marketers recently.
And the reason is quite clear- imagine getting a 50-70% open rate and 20-30% CTR! That's almost 10x the average of email marketing!
I had a short conversation with Usama, CEO of Botsify as he explained how he build a platform which lets users of any skill level create and customize their own chatbots. Let's dive in:
Continue reading Interview With Usama, CEO of Botsify on Chatbots and Messenger Marketing
Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth. One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.
Continue reading How to Increase Your Reach with Influencer Marketing Strategies