10 Elements That You Should Incorporate Into Your Ecommerce Website Design


I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house.

Now, you must be wondering – what does that have to with a flower shop?

Certainly, that wasn't a clear answer and I really wanted to know the secret.

Here's what he revealed.

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5 Ecommerce Trends for 2018 & How to Capitalise on Them

ecommerce trends for 2018

This won’t be just another trends article that brushes on speculations.

I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.

In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

I'll be covering three areas of each trend:

  1. What the trend is
  2. The data backing it, and
  3. How ecommerce marketers can take advantage of them

Let's dive right in:

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How to Find the Ideal Target Market Demographic For Your Store

target market demographic

Building an ecommerce store is easy.

Getting people to buy is hard.

Or is it?

The fact is:

It all boils down to your customers.

This is how most marketers and business owners play it out:

They ‘think' that people would be interested in cat socks. No problem.

Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.

They build out an entire business targeting girls with an age range of 8-16. They then wonder why they're not making sales.

The fundamental issue here is that the thought process is flawed.

Everything you see and hear is perspective.

Such perspectives may not be correct all the time. And building business based on perspectives is a bad idea.

Business and marketing business should be data-backed. You need real data showing you where and what your target audience is.

And in this post, I'm going to show you how to get that data- step by step.

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The Most In-Depth Sumo Review and Tutorial You’ll Ever See

sumo me review in depth

Marketing tools make our lives easier. Otherwise I wouldn't even dream of writing a Sumo review.

They automate most of the manual work and save us from meddling with confusing code.

From heatmaps to A/B testing tools and email marketing software, there are a ton of tools that can help us gain traction and build an audience.

In fact, we use a number of them too- for email marketing, analytics, content upgrades and even A/B testing.

But there is a huge roadblock to using all these tools: upfront costs.

Most good SaaS solutions out there cost money. And with the number of solutions that we need these days to gain traction, the cumulative price can be steep.

But what if you could get all these and more with a single subscription? And even better- what if they offered a free plan if you were just starting out?

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An In-Depth InstaRise Review + Exclusive Discount

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.

And then came along Instagram.

While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

And then I came across some stats:

  1. Instagram has the most sought after user base for brands of all sizes- millennials who fall in the 18-24 age group and earn between 50,000 and 75,000 USD
  2. Almost half of the users on Instagram also use it for product discovery
  3. And then the stat that floored me- Instagram has 30 times the engagement rate of Facebook, a much larger organic post reach, all with an advertising platform that is as robust as that of Facebook (if you've forgotten, Facebook owns Instagram)

I was shocked.

But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com

So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.

Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.

Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.

The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)

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Everything You Need to Know About Bitcoin and Blockchain in Ecommerce

bitcoin and blockchain in ecommerce

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is accepting cryptocorruencies as a payment method, given the astronomic rise of the Bitcoin price.

When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies.

Digital currencies are the future of ecommerce. Bitcoin was founded in 2011, but back then it was hard to imagine that it could be put to any kind of practical use.

Local currencies couldn’t be converted to bitcoin easily and, as a result, no retailer would even think of accepting bitcoins as payment. But things started changing gradually, particularly over the past 3 years.

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The Art of Upselling and How You Can Use It to Boost Revenues Using SendOwl

how to upsell and boost revenues with sendowl

Our previous generation didn’t have it so easy. Now almost anyone can become an entrepreneur without breaking their bank balance to generate capital.

There are a number of online platforms, such as Shopify and WooCommerce, and tools based on these platforms that can help you choose and identify products to sell. They’ll help to sell them as well!

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UPS vs. USPS: Which Is Better for Your Ecommerce Store?

ups vs usps

There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur.

Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.

You can also hunt for ideas on stuff to sell and select products you like or are more suited to your ecommerce intentions and resources. But for the sales and revenue to keep coming in, you need efficient delivery of the merchandise to your customers. That’s where you build trust and goodwill.  

And I’ll be frank: it’s not easy to choose carriers.

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