Author: Adi Suja

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics—a blog about analytics, marketing, and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

Continue reading “How to Produce Stellar Product Videos That Boost Sales”

Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media, that connecting has been made much easier.

Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

Continue reading “How the Best Ecommerce Brands Engage Users on Instagram”

Identifying your target market is a critical step for any business aiming to maximize its marketing efficiency and increase sales.

By understanding who your ideal customers are, you can tailor your marketing strategies to engage them directly, ensuring that your advertisements and products reach the audience most likely to respond positively.

From startups to established enterprises, the ability to pinpoint your target market is not just beneficial—it's essential for staying competitive in today’s fast-paced market environment.

In this article, we'll explore why knowing your target market is crucial and provide a detailed guide on how to identify yours through three practical steps.

Continue reading “How to Find the Ideal Target Market Demographic For Your Store”

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.

And then came along Instagram.

While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

And then I came across some stats:

I was shocked.

But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com

So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.

Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.

Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.

The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)

Continue reading “An In-Depth InstaRise Review + Exclusive Discount”

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is accepting cryptocorruencies as a payment method, given the astronomic rise of the Bitcoin price.

When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies.

Digital currencies are the future of ecommerce. Bitcoin was founded in 2011, but back then it was hard to imagine that it could be put to any kind of practical use.

Local currencies couldn’t be converted to bitcoin easily and, as a result, no retailer would even think of accepting bitcoins as payment. But things started changing gradually, particularly over the past 3 years.

Continue reading “Everything You Need to Know About Bitcoin and Blockchain in Ecommerce”

There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur.

Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.

You can also hunt for ideas on stuff to sell and select products you like or are more suited to your ecommerce intentions and resources. But for the sales and revenue to keep coming in, you need efficient delivery of the merchandise to your customers. That’s where you build trust and goodwill.

And I’ll be frank: it’s not easy to choose carriers.

Continue reading “UPS vs. USPS: Which Is Better for Your Ecommerce Store?”