Articles Adi has written:

How to Increase Your Reach with Influencer Marketing Strategies

Articles

Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it’s traditional word of mouth. One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.

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90+ Best Shopify Stores for Inspiration in 2024

Articles Ecommerce Design

Shopify is one of the best ecommerce platforms out there. They began in 2004, and since then, a number of ecommerce business owners move to the platform.

In fact, at the moment, there are over 4 million active stores running on Shopify, and they’ve collectively driven more than $543 billion worth of sales. Below you’ll find out how to start your own Shopify store and which exiting shops you can use for inspiration.

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How to Produce Stellar Product Videos That Boost Sales

Articles

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics—a blog about analytics, marketing, and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

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10 Elements That You Should Incorporate Into Your Ecommerce Website Design

Articles Ecommerce

In the digital marketplace, the design of your e-commerce store is much more than just a pretty facade; it’s a critical component of success.

A well-designed online store does not only captivate visitors but also facilitates a seamless shopping experience, guiding them from initial interest to the final purchase with ease and efficiency.

In this article we delve into the essential design elements that are the backbone of a successful e-commerce website.

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5 Ecommerce Trends for 2018 & How to Capitalise on Them

Articles

This won’t be just another trends article that brushes on speculations.

I’ve read those too. And I agree- most of them make you wonder about how fast the industry is progressing.

In this post, the focus won’t be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

I’ll be covering three areas of each trend:

What the trend is The data backing it, and How ecommerce marketers can take advantage of them

Let’s dive right in:

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How to Find the Ideal Target Market Demographic For Your Store

Articles

Building an ecommerce store is easy.

Getting people to buy is hard.

Or is it?

The fact is:

It all boils down to your customers.

This is how most marketers and business owners play it out:

They ‘think’ that people would be interested in cat socks. No problem.

Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.

They build out an entire business targeting girls with an age range of 8-16. They then wonder why they’re not making sales.

The fundamental issue here is that the thought process is flawed.

Everything you see and hear is perspective.

Such perspectives may not be correct all the time. And building business based on perspectives is a bad idea.

Business and marketing business should be data-backed. You need real data showing you where and what your target audience is.

And in this post, I’m going to show you how to get that data- step by step.

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