Articles Adi has written:

Interview With Usama, CEO of Botsify on Chatbots and Messenger Marketing

Interviews

Ever had a conversation with Siri? I bet you have.

While it isnโ€™t practically any beneficial, you can always spend a good amount of time asking her stupid questions like what Trump had for breakfast. Setting all jokes aside, chatbots have evolved considerably and become a necessary supplement of most websites.

Chatbots have been proven to be radically more efficient in gaining conversions than traditional email marketing. Having said that, this breed of bots has turned out to be the most preferred tool for growth hackers and social marketers recently.

And the reason is quite clear- imagine getting a 50-70% open rate and 20-30% CTR! That's almost 10x the average of email marketing!

I had a short conversation with Usama, CEO of Botsify as he explained how he build a platform which lets users of any skill level create and customize their own chatbots. Let's dive in:

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How to Increase Your Reach with Influencer Marketing Strategies

Articles

Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy โ€” it's traditional word of mouth. One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.

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The Best 100 Shopify Stores for Inspiration and How to Start Your Own Shopify Store in 2022

Articles

Shopify is one of the best ecommerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform. In fact, at the moment, there are over 4 million active stores running on Shopify, and theyโ€™ve collectively driven more than $543 billion worth of sales. Below you'll find out how to start your own Shopify store and which exiting shops you can use for inspiration.

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How to Produce Stellar Product Videos That Boost Sales

Articles

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetricsโ€”a blog about analytics, marketing, and testingโ€”viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

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10 Elements That You Should Incorporate Into Your Ecommerce Website Design

Articles

I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house.

Now, you must be wondering – what does that have to with a flower shop?

Certainly, that wasn't a clear answer and I really wanted to know the secret.

Here's what he revealed.

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5 Ecommerce Trends for 2018 & How to Capitalise on Them

Articles

This wonโ€™t be just another trends article that brushes on speculations.

I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.

In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

I'll be covering three areas of each trend:

  1. What the trend is
  2. The data backing it, and
  3. How ecommerce marketers can take advantage of them

Let's dive right in:

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