Shopify Pricing Plans: Which One is Best for You? (December 2019)

Basic Shopify vs Shopify vs Advanced Shopify vs Shopify Plus

Shopify is by far the most desirable ecommerce platform for quickly getting a store up and running online, but a common question seems to constantly come up when companies begin building their stores. Which Shopify pricing plan is best for me?

The Shopify team offers four plans to choose from Shopify Lite, Basic Shopify, Shopify and Advanced Shopify. It's often tough to see which one you should choose, considering you don't want to needlessly spend money for features you don't require.

Therefore, keep reading to learn about the actual costs you can expect when going with Shopify, and view our recommendations for each Shopify pricing plan below.

Shopify Pricing

Here's a breakdown of the pricing for each plan:

There's also an enterprise plan, Shopify Plus, that gives you all the tools needed for a large operation. You'll have to contact Shopify in order to establish a custom rate along with whatever features you need. Needless to say, this is a highly customized plan so there's no need to cover it. You'll simply have to talk to Shopify if your store demands this type of support.

Shopify Pricing: See Exactly How Much any Plan Will Cost You per Month and the Shopify Fees

Shopify plans
Basic Shopify Shopify Advanced Shopify Shopify Plus
Total Price
Plan Fee 10% discount for annual plans $29 $79 $299 $2000
Fee estimate
Credit card rate 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢ 2.15% + 30¢
Transaction fee None None None None
Features Included
Staff accounts 2 5 15 Unlimited
Numbers of products Unlimited Unlimited Unlimited Unlimited
File Storage Unlimited Unlimited Unlimited Unlimited
Shopify Shipping discount up to 64% up to 72% up to 74% Outstanding
Print shipping labels Yes Yes Yes Yes
Discount Codes Yes Yes Yes Yes
Fraud analysis If you use Shopify Payments the fraud analysis tools are included. If you choose an external payment gateway, you need to upgrade to Shopify or Advanced Shopify for fraud analysis tools. Yes Yes Yes Yes
24/7 support Yes Yes Yes Yes
Website and blog Yes Yes Yes Yes
Free SSL certificate Yes Yes Yes Yes
Abandoned cart recovery Yes Yes Yes Yes
Gift cards - Yes Yes Yes
Professional reports - Yes Yes Yes
Advanced report builder - - Yes Yes
Third-party calculated shipping rates - - Yes Yes

Shopify Pricing: Hosting, Domains, and Cancellations

Although Shopify provides domains for a mere $9 per year, I would also recommend checking out places like GoDaddy and NameCheap to shop around and see if any other pricing options are available.

Oh, and an update: unlike before, merchants will no longer need to access OpenSRS to change any information on their Shopify purchased domains; they'll be able to access all the same information from the Domain section itself. Merchants can now from their admin panel:

  • change their A records, CNAME, MX records, TXT records, and AAAA records;
  • more efficiently set up their Zoho and G Suite email accounts;
  • add subdomains; and
  • enable or disable auto-renew.

Shopify presents you with monthly and yearly payment options, and although you can upgrade or downgrade your account at any time for no charge, I would consider going with the monthly plans to start out. This way, you don't get stuck in a yearly cycle if you need to modify the plan or completely stop using Shopify. The yearly plan might be better if you already have an established ecommerce business and you're just migrating over to Shopify, or if you've had a successful first year with Shopify. However, startups and inventors should probably go with the monthly plan in case something happens where you need to shut down.

You can cancel your plan at any point without being charged any fees, but yearly payment is not reimbursed, so that's another reason to stick with a monthly plan to start. Now, let's take a look at the four Shopify payment plans to see which is ideal for you. The Lite Plan is a little hidden when you go to the Shopify pricing page.

The Shopify Lite Plan

The Shopify Lite plan goes for $9 per month and gives you tools for selling on Facebook, accepting credit card payments and using Buy buttons. It's not exactly a real online store with a shopping cart, but it does the trick for smaller companies. I also like it if you're trying to install a few basic Buy buttons on an existing website, like for your blog or podcast website.

shopify pricing - shopify lite plan

A new addition involves the Facebook Messenger app, which is included with Shopify Lite and allows you to chat with customers through the Facebook Messenger. This is perfect for customer support.

Who is this Shopify Pricing plan best for?

Shopify Lite won’t work just by purchasing a hosting plan – the intent with Shopify Lite is to add ecommerce functionality to something you already have like a blog or information site. Therefore, you need a full website already configured with hosting, a domain and everything. For example, you could install Shopify Lite on a WordPress site.

The Basic Shopify Plan

Shopify pricing - features for basic shopify plan

The Basic Shopify Plan takes it up a notch since you receive a discount code engine, fraud analysis tools and the ability to upload an unlimited number of products to your Shopify store. The primary step up is the fact that you gain a fully functional website and blog through Shopify. Therefore, all of your products and orders are managed through Shopify, and you won't need a separate website to make it work.

Some other perks include a free SSL certificate, manual order creation, shipping labels, unlimited file storage and 24/7 support.

The pricing structure for the Basic plan is set at $29 per month + 2.9% and 30¢ per transaction, which is a bit higher than the Lite Plan, but it gives you the freedom to expand your Shopify store with tons of products.

Who is this Shopify Pricing plan best for?

If youneed a beautiful and functional online store, but you don't want to pay for the features in the more expensive Shopify Plan, this is the sweet spot for you. It's also the plan you go with if you don't already have a website that you can pair with the Lite plan.

The Shopify Plan

shopify pricing - basic features shopify plan

As the most popular Shopify solution, the Shopify Plan goes for $79 per month + 2.6% and 30¢ per transaction, which is quite the jump up from the Basic Shopify Plan, yet you receive pretty much every feature Shopify has to offer.

Create an unlimited amount of products, and take advantage of everything you would get with the Basic Shopify Plan. In addition, you gain access to Shopify POS, gift cards, professional reports and abandoned cart recovery. This abandoned cart recovery tool is one of the main reasons people tend to opt for the Professional Plan since it's one of the best ways to grab contact information from people who don't finish their orders.

This obviously shows that the person was somewhat interested, so you can contact them later to prompt a purchase. The coolest part is that the abandoned cart tool sends out automated emails based on your own preferences. For example, if user abandons a cart in your shop, you can choose to send them a promo or reminder message within six hours.

shopify pricing - order processing shopify plan

This feature is a huge deal, since on average 67.89% of shoppers abandon their shopping carts, but these abandoners spend 55% more when they are remarketed to.  It's imperative to reach out to these customers and figure out why they are leaving early.

Who is this Shopify Pricing plan best for?

The Professional Plan works nicely for companies that plan on scaling up quick, since the unlimited products and unlimited storage ensure that all of your items fit well into the site. If your site brings in more than $5,000 per month, the Shopify Plan is a good idea, since the transaction fees drop due to the volume when using external payment gateways. You also get that coveted abandoned cart recovery tool, which is known to improve sales without much work on your end.

The Advanced Shopify Plan

The Advanced Shopify Plan is priced at $299 per month + 2.4% and 30¢ per transaction, which gives you all the features from the previous plans along with an advanced report builder and third-party calculated shipping rates. Unlimited product uploads are still available, and your transaction percentage fees go down a bit when using external payment gateways.

The best part of the Advanced Shopify pricing plan is that everything is absolutely unlimited, so your storage capabilities are never ending. Feel free to upload as many products as you want, post as many videos and images as needed and bring in all the traffic you require. Abandoned cart recovery also comes with the Unlimited package, which ensures that you can reach those sales numbers that make the increased plan pricing worthwhile.

The abandoned cart feature includes a handy area for managing all customers who have left their carts early to see if an email has been sent, and to figure out the reasons for their early departures.

shopify pricing - advanced SHopify plan

Finally, you can give dashboard access to 15 users, and the Shopify shipping discount is the best you can find compared to the other plans.

Who is this Shopify Pricing plan best for?

The Advanced Shopify Plan serves companies that would rather have their shipping handled by a third party. It's also nice for high-revenue companies that crave advanced reports, which allow for testing and projecting. You save a bit of money with the decreased transaction fees and Shopify shipping discounts, making it ideal for companies bringing in over $10,000 per month.

Shopify Plus Plan

shopify pricing - shopify plus

Shopify Plus is the enterprise level system when you need resources to focus on things like marketing and design, as opposed to order management. Your site is fully hosted, and you don’t incur any transaction fees. The 200 TB of storage is more than enough to handle the most robust stores.

Price: You must contact Shopify to receive a quote, it's going to be around $2000 per month.

Who is This Plan Best For?

Huge companies like DodoCase or the Los Angeles Lakers. This doesn’t negate smaller companies, but if you have a large team, and you don’t want to spend too much time on managing your orders, this is the way to automate that. For more info check out our Shopify reviews or Shopify Plus Review.

Shopify Pricing: Transaction Fees

Shopify pricing - processing fees

If you utilize the Shopify Payments processor, you don't have to worry about processing fees. However, if you choose an option like PayPal or, you can expect to pay somewhere around 3% + 30¢ per transaction. Not only that, but Shopify charges on your turnover, and this ranges from 0.5% to 2%.

What Else Might You Spend Money On With Shopify?

Apps come in many different shapes and sizes, and they are all provided in a handy Shopify App Store for you to browse. The apps assist you with everything from email marketing to automated receipts, and many of them are given away for free.

shopify pricing - shopify app store

However, some require payments. For example, S Loyalty runs at $19.99 – $119.19 per month depending on your plan.

As a bit of advice, I'd recommend avoiding the paid apps as much as you can. Most of the time you can locate a solid solution that doesn't require a payment. However, sometimes you stumble upon a paid app that's too good to pass up. In that case, keep the paid apps to a minimum and only select ones that will pay for themselves quickly.

A Quick Video Recap

YouTube video

Shopify pricing: Some frequently asked questions from our readers:

That's it for learning which Shopify plan is right for you.

Here are some common questions about Shopify fees and answers from our experts.

How much does Shopify cost?

There are 3 main tiers when it comes to Shopify pricing: Basic Shopify ($29 / mo), Shopify ($79 / mo), Advanced Shopify ($299 / mo). If you sign up for a whole year (or more) upfront, you will get a discount: 10% off when signing up for an annual plan, 20% off when signing up for 2 years, 25% off when signing up for 3 years up front. Apart from the main fee, there are also separate fees on transactions and credit card processing. See the next question.

Does Shopify have transaction fees? What are the credit card rates and processing fees?

Yes and no. When you use Shopify Payments – Shopify's own payment gateway – there are no fees on transaction processing. When using external gateways (such as PayPal or Stripe), you will pay additional fees based on your subscription plan: Basic Shopify (2% per transaction), Shopify (1%), Advanced Shopify (0.5%). Regardless of your payment gateway, you will also be charged credit card processing fees if your customer chooses to use a credit card when making the payment. The specific rate also depends on your subscription plan: Basic Shopify (2.9% + 30¢ per transaction), Shopify (2.6% + 30¢), Advanced Shopify (2.4% + 30¢).

What are “Shopify Payments”?

Shopify Payments are Shopify's own payment processing gateway. If you choose to use it, you will not be charged additional per-transaction fees on top of the standard credit card processing fees. If you choose to use a different gateway (such as PayPal or Stripe), you will pay additional fees based on your subscription plan: Basic Shopify (2% per transaction), Shopify (1%), Advanced Shopify (0.5%).

Are there any setup fees?

No. There are no additional fees on top of your regular Shopify monthly fee and the per-transaction fees.

Is Shopify free to use?

No, but you can get started with Shopify on their 14-day free trial. During the trial, you can build your store and make it available to the public. However, in order to receive sales, and after your trial is done, you will have to choose one of the paid plans: Basic Shopify ($29 / mo), Shopify ($79 / mo), Advanced Shopify ($299 / mo). Shopify doesn't offer a free plan at this point.

Do I need a credit card to start a Shopify trial?

No. Shopify has a 14-day free trial with no strings attached. You can test the system, see how you like it, even build your store and make it visible to the public. You get to do all this without entering your credit card details. It's at the end of your trial when you decide if you want to convert to a paid plan, and enter your credit card then.

Which Shopify plan is the best for a new store?

The Basic Shopify plan is usually the best fit for a small business that's just getting started online. It costs $29 when paid monthly. If you opt to pay for a whole year, 2 years, or 3 years up front, you will get a discount of 10%, 20% or 25% off respectively. There are no setup fees associated with launching your store. Each transaction you receive can be subject to additional fees. See one of the questions above.

Is Shopify cheaper than WooCommerce?

Generally, no. But you sort of get what you pay for with both setups.  For example, launching a new store on Basic Shopify and paying for it annually will cost you $312 / year. Running a similar WooCommerce store will set you back $15 for the domain name and $70-$120 for web hosting. This is indeed a lot cheaper than Shopify, but, with WooCommerce, you also have to be familiar with building websites and e-commerce stores on your own. With Shopify, all the heavy lifting is done by Shopify itself. This includes setup, maintenance, security, etc., so you can just focus on handling the sales.

Can my whole team work on the store?

Shopify allows you to set up staff accounts, but their number depends on the Shopify plan that you've chosen: Basic Shopify (2 staff accounts), Shopify (5 staff accounts), Advanced Shopify (15 staff accounts).

How many products can I sell on Shopify?

Shopify doesn't limit the number of products you can have in your offer in any way. You can sell unlimited products on every Shopify plan.

How much sales and web visitors can I receive?

There are no restrictions or fees associated with how popular your store can get. You can receive unlimited visitors and unlimited orders/sales on all Shopify plans.

Now it's your turn to contribute, so let us know in the comments section below if you've had a chance to play around with the Shopify selling tools. If so, what would you say is the ideal Shopify pricing plan for your business? Do you find it easy to upgrade or downgrade your site if you would like to change your site capabilities? Share your thoughts below!

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Joe Warnimont

Joe Warnimont is a freelance writer who creates tools and resources to help other writers get more productive and market their work.