Shopify Pricing: Basic Shopify vs Shopify vs Advanced Shopify: Which Plan is Best for You? (May 2017)

Shopify is by far the most desirable ecommerce platform for quickly getting a store up and running online, but a common question seems to constantly come up when companies begin building their stores. Which Shopify pricing plan is best for me?

The Shopify team offers four plans to choose from Lite, Basic Shopify, Shopify and Advanced Shopify. It's often tough to see which one you should choose, considering you don't want to needlessly spend money for features you don't require.

Therefore, keep reading to learn about the actual costs you can expect when going with Shopify, and view our recommendations for each Shopify pricing plan below.

Shopify Pricing: Hosting, Domains, and Cancellations

Although Shopify provides domains for a mere $9 per year, I would also recommend checking out places like GoDaddy and NameCheap to shop around and see if any other pricing options are available.

Oh, and an update: unlike before, merchants will no longer need to access OpenSRS to change any information on their Shopify purchased domains; they'll be able to access all the same information from the Domain section itself. Merchants can now from their admin panel:

  • change their A records, CNAME, MX records, TXT records, and AAAA records;
  • more efficiently set up their Zoho and G Suite email accounts;
  • add subdomains; and
  • enable or disable auto-renew.

Shopify pricing - domains

Shopify presents you with monthly and yearly payment options, and although you can upgrade or downgrade your account at any time for no charge, I would consider going with the monthly plans to start out. This way, you don't get stuck in a yearly cycle if you need to modify the plan or completely stop using Shopify. The yearly plan might be better if you already have an established business and you're just migrating over to Shopify, or if you've had a successful first year with Shopify. However, startups and inventors should probably go with the monthly plan in case something happens where you need to shut down.

You can cancel your plan at any point without being charged any fees, but yearly payment is not reimbursed, so that's another reason to stick with a monthly plan to start. Now, let's take a look at the four Shopify payment plans to see which is ideal for you. The Lite Plan is a little hidden when you go to the Shopify pricing page.

Here's a breakdown of the pricing for each plan:

  • Lite Plan – $9 per month + a Buy button
  • Basic Shopify Plan – $29 per month + 2.9% and 30¢ per transaction
  • Shopify Plan- $79 per month + 2.6% and 30¢ per transaction
  • Advanced Shopify Plan – $299 per month + 2.4% and 30¢ per transaction

There's also an Enterprise plan that gives you all the tools needed for a large operation. You'll have to contact Shopify in order to establish a custom rate along with whatever features you need. Needless to say, this is a highly customized plan so there's no need to cover it. You'll simply have to talk to Shopify if your store demands this type of support.

The Shopify Lite Plan

The Lite plan goes for $9 per month and gives you tools for selling on Facebook, accepting credit card payments and using Buy buttons. It's not exactly a real online store with a shopping cart, but it does the trick for smaller companies. I also like it if you're trying to install a few basic Buy buttons on an existing website, like for your blog or podcast website.

A new addition involves the Facebook Messenger app, which is included with Shopify Lite and allows you to chat with customers through the Facebook Messenger. This is perfect for customer support.

Who is this Shopify Pricing plan best for?

Shopify Lite won’t work just by purchasing a hosting plan – the intent with Shopify Lite is to add ecommerce functionality to something you already have like a blog or information site. Therefore, you need a full website already configured with hosting, a domain and everything. For example, you could install Shopify Lite on a WordPress site.

The Basic Shopify Plan

Shopify pricing - features for plans

The Basic Shopify Plan takes it up a notch since you receive a discount code engine, fraud analysis tools and the ability to upload an unlimited number of products to your store. The primary step up is the fact that you gain a fully functional website and blog through Shopify. Therefore, all of your products and orders are managed through Shopify, and you won't need a separate website to make it work.

Some other perks include a free SSL certificate, manual order creation, shipping labels, unlimited file storage and 24/7 support.

The pricing structure is set at $29 per month + 2.9% and 30¢ per transaction, which is a bit higher than the Lite Plan, but it gives you the freedom to expand your store with tons of products.

Who is this Shopify Pricing plan best for?

If youneed a beautiful and functional online store, but you don't want to pay for the features in the more expensive Shopify Plan, this is the sweet spot for you. It's also the plan you go with if you don't already have a website that you can pair with the Lite plan.

The Shopify Plan



As the most popular Shopify solution, the Shopify Plan goes for $79 per month + 2.6% and 30¢ per transaction, which is quite the jump up from the Basic Shopify Plan, yet you receive pretty much every feature Shopify has to offer.

Create an unlimited amount of products, and take advantage of everything you would get with the Basic Shopify Plan. In addition, you gain access to gift cards, professional reports and abandoned cart recovery. This abandoned cart recovery tool is one of the main reasons people tend to opt for the Professional Plan since it's one of the best ways to grab contact information from people who don't finish their orders.

This obviously shows that the person was somewhat interested, so you can contact them later to prompt a purchase. The coolest part is that the abandoned cart tool sends out automated emails based on your own preferences. For example, if user abandons a cart in your shop, you can choose to send them a promo or reminder message within six hours.

Shopify pricing - abandoned cart email

This feature is a huge deal, since on average 67.89% of shoppers abandon their shopping carts, but these abandoners spend 55% more when they are remarketed to.  It's imperative to reach out to these customers and figure out why they are leaving early.

Who is this Shopify Pricing plan best for?

The Professional Plan works nicely for companies that plan on scaling up quick, since the unlimited products and unlimited storage ensure that all of your items fit well into the site. If your site brings in more than $5,000 per month, the Shopify Plan is a good idea, since the transaction fees drop due to the volume when using extermal payment gateways. You also get that coveted abandoned cart recovery tool, which is known to improve sales without much work on your end.

The Shopify Advanced Plan

The Advanced Shopify Plan is priced at $299 per month + 2.4% and 30¢ per transaction, which gives you all the features from the previous plans along with an advanced report builder and third-party calculated shipping rates. Unlimited product uploads are still available, and your transaction percentage fees go down a bit when using external payment gateways.

The best part of the Advanced Shopify pricing plan is that everything is absolutely unlimited, so your storage capabilities are never ending. Feel free to upload as many products as you want, post as many videos and images as needed and bring in all the traffic you require. Abandoned cart recovery also comes with the Unlimited package, which ensures that you can reach those sales numbers that make the increased plan pricing worthwhile.

The abandoned cart feature includes a handy area for managing all customers who have left their carts early to see if an email has been sent, and to figure out the reasons for their early departures.

abandoned cart recovery

Finally, you can give dashboard access to 15 users, and the Shopify shipping discount is the best you can find compared to the other plans.

Who is this Shopify Pricing plan best for?

The Advanced Shopify Plan serves companies that would rather have their shipping handled by a third party. It's also nice for high-revenue companies that crave advanced reports, which allow for testing and projecting. You save a bit of money with the decreased transaction fees and Shopify shipping discounts, making it ideal for companies bringing in over $10,000 per month.

Shopify Pricing: Transaction Fees

Shopify pricing - processing fees

If you utilize the Shopify Payments processor, you don't have to worry about processing fees. However, if you choose an option like PayPal or, you can expect to pay somewhere around 3% + 30¢ per transaction. Not only that, but Shopify charges on your turnover, and this ranges from 0.5% to 2%.

What Else Might You Spend Money On With Shopify?

Apps come in many different shapes and sizes, and they are all provided in a handy Shopify App Store for you to browse. The apps assist you with everything from email marketing to automated receipts, and many of them are given away for free.


However, some require payments. For example, S Loyalty runs at $19.99 – $119.19 per month depending on your plan.

As a bit of advice, I'd recommend avoiding the paid apps as much as you can. Most of the time you can locate a solid solution that doesn't require a payment. However, sometimes you stumble upon a paid app that's too good to pass up. In that case, keep the paid apps to a minimum and only select ones that will pay for themselves quickly.

Any Questions About Shopify Pricing?

That's it for learning which Shopify pricing plan is right for you. Now it's your turn to contribute, so let us know in the comments section below if you've had a chance to play around with the Shopify selling tools. If so, what would you say is the ideal Shopify pricing plan for your business? Do you find it easy to upgrade or downgrade your site if you would like to change your site capabilities? Share your thoughts below!

Joe Warnimont

Joe Warnimont is a freelance writer who creates tools and resources to help other writers get more productive and market their work.

36 Responses

    1. I don’t remeber them offering discounts for their Shopify plans but some of the apps from the App Store might be discounted.

      Bogdan – Editor at

  1. Hello, great article, I’ve got a question though, what if my website were to use a pay on delivery service, would that be violating any shopify terms and conditions?

    1. Hello,

      Not at all, manual payment methods (cash on delivery (COD), money orders, and bank transfers) are available to all Shopify plans.

    1. Not necessarily Jean. You can use only the Lite plan if you want to sell your products via Messenger or add a buy button on your existing website.


      Bogdan – Editor at

  2. Great article…thankfully I found the answer to my question in the comments. I was looking to see if the awesome Facebook messenger app was included with the more expensive plans (basic, shopify, & advanced). I just bought some soap from a local artisan who uses shopify and it was the BEST customer service experience I’ve ever had with an online shop! It sold me on making the switch to Shopify, which I’ve been wanting to do for a few years now but couldn’t justify the cost when I could design my own wix site for less than half of what Shopify costs. Wix is great, but it’s just not robust enough to keep up. Thanks!

  3. Hello
    We have a shopify store which we love on the ‘Shopify Plan’ but need to now create a solution for wholesaling. We can not justify the $299 for the next level. Would you sugest running a shadow store using ‘Shopify Basic’?
    Please advise.
    Thank you
    Hickory Hill

  4. Thanks for the article. So if I wanted to use my current payment gateway (Stripe), I would still have to pay Shopify a fee? I get a much better percentage than even the Advanced plan but would really only need the $79 plan. This is stearing me away from moving to Shopify. We currently do about $20 to $30k per month if that helps. I am currently on Prestashop and utilize shopping cart abandonment, mailchimp for mail after purchase emails, etc etc. I would only be moving to Shopify because I love the front end features, especially the checkout process.

    1. Hello, Shopify Payment is powered by Stripe so you will actually be able to use Stripe and do not pay any extra transaction fees.

  5. I have the Shopify plan (the middle plan) and pay the added $20 fee. I am trying to add another shipping option, DHL, but am having trouble integrating it. Is it possible to add 3rd party shipping options to this plan?

      1. Hi Bogdan,
        that’s what i’m trying to get onto my site. I have downloaded it but the rates aren’t showing up…this was why i wanted to check whether this version accepts 3rd party live shipping rates. Any ideas? I’ve checked whether any of my current apps are conflicting with it but that doesn’t seem to be the case.

  6. With the shopify plan how much (ballpark?) would I need to be prepared to spend up front in order to have a functional site that can conduct transactions, without adding much (paid) customization other than shipping calculator, and using the month to month option?

    1. Hey Jaya, it all depends. If you have some minimal web design/development skills you’ll have no trouble setting up your store. Otherwise you might have to hire an expert to help you with the initial setup.

  7. Hi! I am going to launch a site selling services. I want to upload daily pages including some information but i want those pages to be visible only to those who have bought my services. Is this possible with shopify and ecommerce platforms in general or i should just start looking elsewhere?

    Thanks in advance.

  8. I have 3 questions:
    1. If you use the Shopify Lite, do you get the same functionality for shipping as with the basic? 2. Also, with the Buy Button, can customers buy more than one item? 3. And Last, is Pay Pal the only option with Shopify Lite or is it set up to use all credit cards?

    1. Hi Nancy,

      With the Shopify Lite plan you can sell as many items you want (on your website, on Facebook and in person). There are more than 70 payment gateways accepted.

  9. Originally my goal was to conserve money, but having read the perks of some of the higher price plans, it became clear that marketing and future growth are worth an extra $50, or so, per month. Excellent information in a concise, easily digested article. Thank you.

    1. O course, you can set the price for your products no matter what plan you choose.

      Bogdan – Editor at

  10. I’m comparing Shopify to Big Commerce. BC’s $79.95 plan allows up to $150 online sales per year; $249.95 plan allows up to $1M online sales per year. Do you know if Shopify has a dollar limit of online sales?

    I’m trying to determine if Quickbooks Online is a good fit with Shopify. I read some reviews & most of them were terrible. The reviews for BC integrated with QB Online were pretty good. Any feedback on that?

    Basically, I’m trying to determine which ecommerce platform (online sales), POS (offsite sales) & accting software integrate the best. I have a client who sells her clothing at festivals & also on her Big Cartel website. She wants to change from BIg Cartel to another ecommerce platform.

    Thank you

  11. Hi,

    I wanted to start with the basic plan for my new e-commerce website, but I wanted to build and integrate to the system a Facebook Shop (that should be the lite plan). I’m not sure if the basic plan includes the Facebook Shop or do I need to pay + $9 for this service? Also just wanted to make sure that the 2 shops (fb and website) are integrated?

    1. Hi Carolina,

      The Basic Shopify plan includes all the features from the Lite plan, including the Facebook shop feature.


      Bogdan – Editor at

  12. I still am not sold on which is best for me. It’s either the 1st, 2nd or 3rd. I have a facebook page but don’t sell on it. I have the square which I have been working on my website with that. But, the shipping is a problem. I use USPS XPS but the square web page doesn’t really have options, but it’s free. I had the free trial with Shopify, but didn’t use it not even one day. Other things happened. The $29.00 one, does it calculate shipping costs?

    1. Barbara, when going with the Basic Shopify Plan or the Shopify Plan you would have to pay the full-year fee in order to get Calculated Shipping added for free. If you pay month to month, it would be an added $20 fee.

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