Best Shopify Apps in 2020: Top 40+ Free and Paid Apps

If you've worked with Shopify in the past, you've asked the question, “Which Shopify apps are the best?”

After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful, Yotpo, Sumo, or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

As you learn from on our Shopify reviews, this platform has consistently squashed competition because of a modern interface, beautiful support options and one of the best app stores on the market. In fact, there's no comparison, Shopify apps are far easier to install and use than other platforms.

So, in an effort to cut down your research, we want to review the best paid and free apps in the Shopify store. We sprinkled in apps from all categories, ranging from marketing to sales, social media to shipping, and customer service to reporting.

Just before you start though, you might want to take a look at our Shopify reviews and Shopify Pricing guide.

Best Shopify Apps: 1. HubSpot CRM

Pricing: Free, plus paid options for additional features

HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it's 100% free, forever.

The HubSpot Shopify app syncs your online store data into HubSpot and uses it to personalize and automate your marketing campaigns. HubSpot allows you to step up your sales and marketing strategy by sending emails to visitors who’ve abandoned their cart items on your site so you can nurture them toward a purchase.

HubSpot CRM tracks all of your interactions with your customers and all the data associated automatically gets stored in a tidy timeline. This will help you better tailor your approach when reaching out to prospects.

Best Shopify Apps: 2. Oberlo

Pricing: Starting at $4.90 per month

Oberlo is a dropshipper's dream because it imports large lists of products from AliExpress, and you don't have to worry about shipping, storage or packaging. In addition, your inventory counts and prices are constantly updated. And even better- Oberlo app users have exclusive access to the Oberlo Supply marketplace that offers a host of advantages such as hand-picked suppliers, bulk ordering and faster shipping times.

Don't forget to read our Oberlo review.

Update: Shopify now offers Oberlo as an embedded app within the platform.

Best Shopify Apps: 3. Printful

Pricing: No monthly or startup fees

Printful is one of the leading applications in the print-on-demand marketplace. If you’ve always wanted to run your own clothing company, but you don’t have the time to create your own products from scratch, you can use print-on-demand to create custom clothing for your audience instantly.

Printful offers easy print-on-demand dropshipping, as well as a fulfillment warehouse, and access to your own order-creation warehouse. Additionally, to make your life a little easier, Printful also integrates with leading ecommerce tools like Shopify.

You can even add your Printful technology into your business if you’re shopping through online marketplaces like Amazon, eBay or Etsy. It’s a great option for creative people who want to make selling clothing products online easier.

Best Shopify Apps: 4. Spocket

Pricing: Free plan available, plus 7-day free trial on the premium paid plans ($49/month and $99/month)

Here’s another helpful app for dropshippers. Spocket essentially helps you identify the best US and EU products to sell, plus leverage its expansive marketplace to link up with suppliers who are positioned closest to your target market. Consequently, you’ll be able to maintain a favorable shipping delivery record of 2-5 days. This platform also comes with a large database that makes the product searching process conveniently easily. In addition to that, you can take advantage of Spocket to automate your Shopify dropshipping business.

Don't forget to read our Spocket review.

Best Shopify Apps: 5. SendinBlue

Pricing: Free, plus paid options for additional features

Sendinblue is another sensational email marketing app specifically designed for Shopify. The official plugin is powerful, easy-to-use, and brimming with extra features to explore. You can use this plugin to deploy powerful SMS and email campaigns, improve deliverability rates, and track metrics like open, click, and delivery too.

One of the best things about Sendinblue is that it makes email marketing through Shopify as simple as possible. You can connect your Shopify list with several lists in your Sendinblue account, determining exactly what kind of content you send to each potential customer. You can even use this tool to send confirmation emails whenever a customer buys something new.

Marketing and transactional text messages are also available from SendinBlue. That means that you can link a text messaging strategy to your store’s back office and make sure you’re connecting with clients on all of the right channels. Like many email marketing tools, you’ll also have access to real-time and historical email metrics.

The more you use SendinBlue, the more you’ll learn about your email marketing strategies, and your customers. What’s more, because Sendinblue gives you access to SMS as well, it’s a great way to access a more omnichannel strategy for connecting with your target audience.

Don't forget to read our SendinBlue review and SendinBlue pricing guide.

Best Shopify Apps: 6. Product Reviews

Pricing: Free

If you'd like to add simple product review areas for customers to fill out, Product Reviews is the solution for you. It's completely free, and you get features such as bulk filtering, exporting, importing, SEO friendly review scores and more.

Best Shopify Apps: 7. ShipStation

Pricing: Starting at $9 per month

ShipStation lets you consolidate orders from multiple channels, print shipping labels and gain the best USPS shipping rates possible. You also get a mobile app for managing the whole process.

Don't forget to ckeck out our ShipStation review.

Best Shopify Apps: 8. Klaviyo

Pricing: Free to install, plus paid options for additional features

When it comes to ramping up your opportunities for online sales, there are few tools more useful than email marketing. While there are plenty of tools out there that can help with your email strategy, one of the most valuable, and reputable, is Klaviyo.

Klaviyo offers one of the most advanced email marketing experiences for any online store. The thing that really makes this Shopify app stand out from the crowd, is the fact that it comes with endless tools for reporting and analytics. With Klaviyo, you can figure out exactly which parts of your email campaign are delivering the best results.

Klaviyo also has the simplicity that businesses need to enhance and update their email strategy. Klaviyo delivers a drag and drop email composer that’s easy to use, along with tons of email templates for making your campaigns look incredible. There’s also a range of automation tools for follow up and abandoned cart targeting.

Klaviyo can help you to make personalized product recommendations, test various types of campaign against each other, and segment your lists more effectively too. What’s more, you can sync email lists to Facebook custom audiences! This is by far one of the most advanced email marketing apps for Shopify but bear in mind that it does come with quite a significant learning curve.

Don't forget to ckeck out our Klaviyo review.

Best Shopify Apps: 9. Smile.io: Rewards & Loyalty

Pricing: There's a free plan

We don't need to tell you, the more a customer engages with your brand, the better there's a chance of them becoming a loyal follower of yours. This is where having an enticing rewards program comes into its own.

Luckily for you, the Smile.io: Rewards & Loyalty plugin offers its users three styles of rewards program to choose from:

1. The loyalty points program
2. The referral program
3. The VIP program

Any of these options provide customers with an avenue to engage with your brand. Not to mention, they also encourage shoppers to spread the word about your store.

Btw, did you check my full Shopify review?

Best Shopify Apps: 10. Xero

Pricing: Starting at $5 per month

The Xero Shopify app exports your orders to the amazing Xero accounting program. This way you can see beautiful financial reports, create invoices and receive global tax support. Read more about this fantastic solution in our detailed Xero review.

Best Shopify Apps: 11. Doofinder

Pricing: Free for stores with less than 1000 Requests (Subscriptions starts at 29€)

Doofinder is an excellent Shopify search plugin which brings impressive, incredibly fast and relevant search results on your ecommerce. With an intelligent and customizable algorithm that learns from user click behavior to optimize and position the search results automatically – no manual optimization needed! Get access to all features within your 30-day free trial and boost your conversion rate! Mobile optimization, business rules and ranking options, full customizable and 100% scalability are just a few of the advantages that Doofinder can bring to your Shopify Store.

Best Shopify Apps: 12. Omnisend

Pricing: Free for Basic Email Marketing, Standard Plan Starting at $16 per month

Omnisend is the answer for those who want to go further than basic email marketing for their ecommerce store. Offering marketing automation with omnichannel features, Omnisend helps you create a better relationship with your customers through relevant messaging.

Unlike other marketing automation platforms, Omnisend lets you add several channels into the same automation workflow, so you can reach your customers on a variety of channels with a unified message, personalized just for them.

Great features don't end there: Omnisend offers list building resources, templates, retargeting ads, segmentation for targeting, and much more. Nearly 3000 5-star reviews on Shopify don't lie- Omnisend is a winner.

Omnisend has a free plan for basic email marketing needs, and paid plans starting out at $16 per month. You can try any Omnisend paid plan for a 14-day free trial.

Best Shopify Apps: 13. Facebook Messenger Marketing

Pricing: Free

Did you know Facebook Messenger boasts an average open rate that's as high as 80%?

So unsurprisingly, more and more entrepreneurs are using plugins to interact with their Facebook Messenger subscribers. From there, they can do all sorts of things to build a relationship with them.

For example-

• Sending order receipts
• Sending shipping updates
• Launch marketing campaigns to different segments of your following

If that sounds good, give the Facebook Messenger Marketing app a go- after all, it's free, so you have nothing to lose!

Best Shopify Apps: 14. Shopify POS

Pricing: Free to $40 per month

If you own a physical store, or you'd like to sell product while on the move, the Shopify POS app provides a beautiful mobile app and a free card reader. It sends email receipts, accepts payments and tracks everything from orders to customers.

Don't forget to read our Shopify POS review.

Best Shopify Apps: 15. Privy – Free email popups

Pricing: Free ($24 per month for the next plan up)

Create banners, announcement bars and popups with the Privy app. It all ties into your cart abandonment and exit intent strategy, and you can integrate with platforms like Mailchimp, Soundest and Adroll.

Dont forget to read our Privy review.

Best Shopify Apps: 16. Parcelify

Pricing: $7.99 per month, 30-day free trial

It doesn't matter whether you're setting up shipping rates for local or international deliveries because the Parcelify app allows for custom shipping rates. For example, you could specify that local customers get cheaper shipping, while international folks have to pay a little more.

Best Shopify Apps: 17. Pre-Order Manager

Pricing: $24.95 per month

The whole point of the Pre-Order Manager app is to accept pre-orders from your customers, all without having to pay for the app. You can enable this for individual products and even limit the number of pre-orders that come in for each of your products.

Best Shopify Apps: 18. Free Shipping & Hello Bar

Pricing: $8.95 per month

Whether you're offering a free gift, free shipping or any other type of promotion, you should consider utilizing this free promotional bar that pops up when someone is browsing your site. Adding links and buttons is possible with Free Shipping and Hello Bar, and you can change around the location, color and overall style of your bar.

Best Shopify Apps: 19. Bold Social Autopilot

Pricing: Free

The Bold Social AutoPilot app delivers Twitter tweets and Pinterest pins to those networks without you having to think about anything. The tool pulls from your product pages and blog posts, so you'll never have empty social feeds again.

Best Shopify Apps: 20. WhatShare

Pricing: Free

The WhatShare app offers a simple social sharing button that has shown to improve conversions and get the word out about your products. It consolidates all of the sharing buttons into one, and you can track all of the products and pages getting shared.

Best Shopify Apps: 21. Instafeed

Pricing: Free plan available

If your products make for quality Instagram posts, there's no reason you shouldn't be showing an Instagram gallery on your Shopify store. Instafeed app lets you select how many photos to put in the live feed, engaging more customers and showing them you have an Instagram page.

Best Shopify Apps: 22. Quickbooks® Sync by Bold

Pricing: Free plan available

We recommend installing the Intuit app if that's the software you use for your bookkeeping. It lets you export orders directly into QuickBooks, and you receive some seamless reporting to view with the click of a button.

Best Shopify Apps: 23. TRUST

Pricing: Free plan available

Sometimes you have to pay for security and trust seals to make your customers feel confident about shopping at your site. TRUST gives you plenty of seals for free, including a PCI Compliance Seal, SSL Seal, Secure Architecture Seal, and Money Back Guarantee Seal.

Best Shopify Apps: 24. ShipMonk | Order Fulfillment

Pricing: Free to install

ShipMonk (read our ShipMonk review) provides a powerful order fulfillment service that enables eCommerce entrepreneurs to adopt a more proactive attitude towards shipping and fulfillment.

‘How?!' we hear you cry.

Well, this software permits users to track their SKUs across a plethora of sales channels. You can also group together infinite product combinations, so you can make edits to your products without having to worry about the effect it'll have on:

• Tracking
• Stock levels
• Order fulfillment

How clever is that?!

Best Shopify Apps: 25. Infinite Options

Pricing: Free

If your product needs to be personalized in any way, or if you have lots of product variants, we recommend checking out the free Infinite Options app. You receive an unlimited number of product options, such as engraving, monogramming, radio boxes, dropdown menus and more.

Best Shopify Apps: 26. Low Stock Alert

Pricing: From $5.99 per month

Most smaller stores don't need a complicated restocking tool. So the Low Stock Alert app sends you email notifications when an item is low or out of stock. You can import and export CSV, while also looking at a full grid with stock levels.

Best Shopify Apps: 27. Restocked Alerts – Back in stock alerts

Pricing: Free Trial (Starting at $14.99 per month)

Here's another option for managing your inventory. The main difference is that the Restocked Alerts app notifies customers when an item is back in stock. Therefore, you can improve your sales through customers who showed interest but missed out on full shelves.

Best Shopify Apps: 28. ByteStand – Amazon to Shopify in one click

Pricing: Free Trial (Starting at $10 per month)

Many businesses only sell on Amazon. But if you're thinking of also opening a Shopify store, the ByteStand app is the way to do it. Capture everything from images to complete product listings, and watch as one button populates the Shopify store with all items in your Amazon shop.

Best Shopify Apps: 29. SEO Manager

Pricing: Starting at $20 per month

From managing 404 errors to templating titles, the SEO Manager app launches your SEO options to a new level. Whether it's Google, Bing or Yahoo, features like SEO scanning, suggestions, advanced meta settings and sitemap management are sure to move you up in the search rankings.

Best Shopify Apps: 30. Pop-Up Window

Pricing: Starting at $5.95 per month

The Pop-Up Window app has mobile responsive pop-up windows and forms, and it integrates with services like Mailchimp and Klaviyo. Coupon codes are available, and you get other features like exporting, customization, frequency changes and typography options.

Best Shopify Apps: 31. Last Second Coupon by Hextom

Pricing: Free to $5.99 per month

This app has advanced targeting and amazing customization tools by popping a coupon in front of customers who are trying to leave. For example, using Last Second Coupon, you could grab sales from abandoned carts and window shoppers.

Best Shopify Apps: 32. ReCharge Recurring Billing & Subscriptions

Pricing: (Free trial for 60 days) Starting at $39.99 per month

This is the most robust recurring billing app with an onslaught of features. Customers can manage subscriptions from your website, while you can decide when to bill your customers. Along with bulk imports, major credit card integrations and multiple delivery options, the ReCharge app stands out.

Best Shopify Apps: 33. Data Export

Pricing: Starting from $5 per month

Data Export can help you report and analyze any data from your store. Hundreds of Shopify merchants use Data export for sales, inventory, refunds, tax, billing, fulfillment, accounting, payout and many more custom reports. Data Export can be used to create custom dashboard using Google Sheets.

Best Shopify Apps: 34. Cross-Sell

Pricing: Starting at $19.99 per month

The Cross-Sell app puts you in control of what you'd like your relevant products to be. Instead of relying on an algorithm, you choose the related up sells based on complementary items and more information. You can specify how many cross-sells to show, and it lets you customize the text above the recommendations.

Best Shopify Apps: 35. Social Login

Pricing: Starting at $1.49 per month

The Social Login app links with services like Facebook, LinkedIn and Amazon to provide quick logins for your customers.

Best Shopify Apps: 36. Covet.pics – Custom & Instagram Galleries

Pricing: Free to $49.99 per month

Generate galleries from Instagram, or make your own using the Covet.pics app. The shoppable galleries sell products directly from your photos, and you can curate the images from places like Instagram or your own custom photos.

Best Shopify Apps: 37. Reviews, Loyalty, Wishlist, + by Growave

Pricing: Free to $299 per month

Reviews+Wishlist+Loyalty +more boosts social sharing, encourages reviews and rewards customers for taking action on your site. For example, the system prompts buyers to make reviews and share their purchases with friends.

Best Shopify Apps: 38. Correios – SEDEX – PAC

Pricing: Starting at $4.99 per month

Correios is one of our favorite shipping apps, since it automatically shows customers shipping times and costs involved with each purchase.

Best Shopify Apps: 39. Store Pickup + Delivery

Pricing: Starting at $29 per month

Here's an app that's ideal for stores with brick and mortar shops as well. You can offer in-store pickup, or customers can choose to have their products delivered locally. In addition, the Store Pickup + Delivery app provides in-store up-selling features.

Best Shopify Apps 40. Bulk Product Edit by Hextom

Pricing: Free to $79.99 per month

Interested in bulk editing multiple product prices, product types, weights or descriptions? Bulk Product Edit allows you to edit by collection, keywords and other parameters. You no longer have to edit each product individually.

Best Shopify Apps: 41. TradeGecko Inventory Management

Pricing: Starting at $99 per month

TradeGecko is known to make your inventory much easier to manage, so this app syncs TradeGecko with Shopify to monitor inventory and stock levels. All the data is provided in real time.

Best Shopify Apps: 42. Tidio Live Chat

Pricing: Free to $12 per month

For a more advanced live chat module on your site, the Tidio app lets you always remain online for chatting via mobile devices. You can send automated messages, change languages and view all users on your site.

Best Shopify Apps: 43. Product Questions and Answers

Pricing: Free to $4.99 per month

This is similar to the Questions area on Amazon. The Product Questions and Answers app asks customers to post questions on a product page. When an answer is submitted it goes on the product page and sends an email to the customer.

Best Shopify Apps: 44. Sufio – Automatic Invoices

Pricing: Starting at $9 per month

Whether you're offering services or large batch order for B2B clients, invoices come in handy. The Sufio app automatically sends the invoices for each order.

Best Shopify Apps: 45. Improved Contact Form

Pricing: Free plan available

Most Shopify stores come with contact forms, but this one has more to it. The Improved Contact Form app offers popup contact widgets and webpages, along with customizable form fields. Finally, the intelligent form tells you where customers are located before talking to them.

Best Shopify Apps: 46. Crush.pics – Image Compression

Pricing: Free to $19.99 per month

Speed up your site by compressing images automatically! The process is rather simple: Once installed, the Crush.pics app provides lossless compression for current and future images.

Best Shopify Apps: 47. Xporter Data Export Tool

Pricing: Starting at $7 per month

We like the Exporter app because it exports data like customers, articles, sales stats and orders in one spreadsheet.

Best Shopify Apps: 48. Lucky Orange for Shopify

Pricing: Starting at $10 per month

Lucky Orange plays a video of users walking through your website. Combined with heatmaps, polls and form analytics, it gives you insights into when and why customers are leaving your site.

Best Shopify Apps: 49. HelpCenter – Build an Attractive FAQs Page

Pricing: Free

You should have a FAQs page on your Shopify store. However, there's no need to spend much time on it. Therefore, consider utilizing the HelpCenter app to make a searchable FAQ with beautiful articles, categories, and sections.

Best Shopify Apps: 50. Yotpo

Pricing: Free to use forever!

Yotpo is a unique Shopify app that’s all about building your social proof and reputation online. One of the best ways to convince your audience to buy from you these days is to show them that other customers have tested and fallen in love with your products. Yotpo allows you to do that by giving you access to reviews and ratings.

With Yotpo, you can collect product reviews, site reviews, photo ratings, and more, using an on-site widget or emails. Showcasing the reviews on your website means that you can increase traffic and sales instantly. Additionally, your Yotpo solution installs automatically.

Set up your device with a single click and import any existing reviews that you already have for your site into your interface. It’s an easy to use tool that’s sure to make your website stand out online.

Best Shopify Apps: 51. Plug in SEO

Pricing: Free trial followed by $20 per month

There are few things more valuable to your online presence in today’s growing digital landscape than the right Search Engine Optimization strategy. With SEO, you can convince your audience to pay attention to your company, by ensuring that you appear at the top of the search engine results for their most crucial searches.

With Plug in SEO, business owners can discover some of the easiest ways to boost their rankings and transform their Shopify store, without having to worry about figuring everything out for themselves. The tool covers all of your SEO, from rich snippets to blog optimization and more.

You can even use Plug in SEO to fix the meta titles that aren’t driving enough traffic to your company, look for broken links, and update your descriptions.

Best Shopify Apps: 52. Referral Candy

Pricing: Free trial followed by $49 per month

Although the marketing world has evolved drastically over the years, bringing in new strategies like influencer and video marketing, word of mouth is still the best way to gain conversions. Your customers still trust the opinions of their friends and relatives more than anything they hear from you. That’s why it’s so crucial to make sure that you’re taking advantage of referrals.

With Referral Candy, you can reward your customers for bringing new clients back to your website with everything from special gifts to cash and coupons. You can also track your referrals, keep an eye on your sales, and adjust everything to suit the look and feel of your brand.

Referral Candy is currently used by more than 30,000 stores online, and it’s one of the beset tools online for tapping into the benefits of word of mouth marketing.

Best Shopify Apps: 53. Free Shipping Bar

Pricing: Free trial followed by $9.99 per month

In a marketplace full of nervous customers unsure of when they should hit the “buy” button, companies need to work harder to get their leads off the fence. Fortunately, you can do that by giving your customers one last offer of value before they get to the checkout.

If you promote your free shipping option before your customers get to the checkout, then they’re more likely to take advantage of your deals. You can promote your free shipping service through the Free Shipping Bar for Shopify. This tool comes with curated holiday themes, advanced targeting for different countries and more.

As more customers come to expect free shipping as part of their eCommerce experience, adding this tool to your website could be one of the easiest ways to boost your chances of getting extra sales, without having to offer constant discounts or lower prices.

Best Shopify Apps: 54. Sumo

Pricing: Free trial followed by $49 per month

Finally, if you’re looking for a state-of-the-art Shopify app that will help you to accelerate your sales strategy instantly, then Sumo could be just the thing. This marketing and sales optimization plugin for Shopify helps you to reduce cart abandonment with well-timed incentives, while increasing your average order value at the same with thrilling deals.

You can use Sumo to grow your email list and find more leads to nurture over time. Additionally, Sumo comes with dozens of fantastic extra features to transform the way that you sell, including free customer support from a dedicated customer experience team.

To make your Shopify selling strategy even better, Sumo is compliant with GDPR, so you don’t have to worry about regulatory issues. Additionally, the system keeps up with the SEO guidelines from Google, to improve your chances of ranking.

What Can You Do With the Shopify App Store

Before we take a look at some of the best free and paid apps from the Shopify app store, let’s take a look at why this environment is so valuable for store owners in the first place.

Countless eCommerce store builders today have started to drive up their number of loyal customers by offering access to an all-in-one environment for plugins and apps.

Ecommerce businesses are constantly looking for new ways to attract more customers and potential leads. While tools like Shopify have a lot of excellent features built in, as the eCommerce marketplace grows, the solutions that you turn to drive successful conversions in your business will change.

When you first start running your business, you might want nothing more than a simple ecommerce business builder. However, as you learn more about the online marketplace, you’ll start to invest in things like apps that can boost your sales, like tools that let you build your own loyalty programs, or search engine optimization features.

You can access Shopify apps that improve your conversion rate with push notifications that upsell your customers, or offer product recommendations. There are plug in SEO apps that boost your chances of ranking higher on the search engines, and solutions that allow you to provide custom discount codes to each of your customers.

You might use your Shopify apps to deliver social proof just before your loyal customers reach the checkout page with reviews and testimonials. Alternatively, you could use popups to build your email list and encourage repeat purchases with regular contact. The options are endless.

Which Shopify Apps Are Best for You?

So, which Shopify apps should you consider?

That all depends on what you’re trying to accomplish. If you want to build a print-on-demand business which sells customized t-Shirts, then it makes sense to use a service like Printful. However, you can always ramp up your chances of bigger purchases by adding features like discount codes and countdown timers too.

Maybe you want to improve your chances of building customer loyalty and reducing abandoned cart rates on your online stoore? If so, then a solution that helps you to treat your customers like a VIP with real-time popups offering discounts and vouchers could be the perfect solution. Alternatively, you could always consider adding Shopify apps that make your website more user-friendly, so you can ramp up your average order value.

There are apps for every kind of eCommerce store in the Shopify app marketplace, from dropshipping online stores, for eCommerce stores that sell subscription solutions. If you want to drive new customers, and keep your existing ones, then you’re sure to find a range of options to help. You could even use all-in-one social media apps to add Instagram feeds and Facebook ads to your marketing campaign.

Just remember that whatever you add to your online store, you should always test how your customers respond to them over time. If you add customer reviews to your checkout, measure your conversion rates and find out whether they’re going up or down, so you can avoid adding unnecessary weight to your store with plugins that don’t work.

Now that you've had a chance to see our favorite Shopify apps, feel free to recommend some other options in the comments below. We covered just about every category needed for a successful shop, but we know there are plenty more awesome Shopify apps out there.