SendinBlue Pricing: The Complete Guide (Feb 2023)

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Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed. While there are various factors that you'll want to think about to ensure you're making the right choice, one of the first things you'll probably look at is price. After all, we've all got budgets to think about. SendinBlue, one of the most popular email marketing solutions available today, also benefits from being one of the least expensive tools on the market.

SendinBlue's pricing is a heck of a lot cheaper than most other email marketing services, with paid plans starting at $25 a month, or $20 a month if you pay yearly.

So, what's the catch?

Well, that's what we're going to find out with this complete SendinBlue pricing review.

Introducing SendinBlue Email Marketing

Usually, it's fair to say that you get what you pay for with email automation.

However, SendinBlue's pricing seems to take value for money to the next level.

If you’re searching for an email automation tool that offers exceptional ease of use, value for money, and a user-friendly interface, then it’s hard to go wrong with SendinBlue’s exceptionally low-priced service.

Despite shockingly low prices, the service comes with plenty of high-quality and even advanced features. For instance, you can send sophisticated transactional emails, create attractive landing forms, and even automate your drip campaigns. For higher-priced plans, there are also things like landing pages available, as well as SMS marketing, and in depth analytics.

Email Marketing Software from SendinBlue

SendinBlue hasn't been around for quite as long as some other email marketing tools. In fact, it only joined the ranks of the email marketing platforms in 2011.  However, SendinBlue has already made a huge impact on the industry.

With SendinBlue, you can manage your email list with state-of-the-art email marketing software, and you don’t; have to pay a fortune to do it. In fact, according to the developers the application was designed with the plan of “democratizing” email marketing. Perhaps that's why we get something so shockingly cheap with this tool.

💡 SendinBlue even has its own free service, which you can use for up to 60 days. Unlike other free offerings from companies like MailChimp, you also get access to all of the features you need in SendinBlue's free offering, including email automation.

sendinblue pricing - free plan

Although you can only send 300 emails per day with the SendinBlue free option, that's more than enough to give you a feel for the potential of the application.

Although this tool might not be the ultimate choice for companies in search of an email marketing service that's free forever, it's one of the most versatile and affordable paid options that you'll come across.

SendinBlue Pricing: The Basics

So, what kind of features can you expect to get in exchange for the exceptionally low SendinBlue pricing?

Well, first of all, every SendinBlue plan comes with access to “unlimited” contacts. This means that you're not continually ramping up your costs whenever your email marketing list grows. That's a very uncommon feature, as most other email marketing services will require you to pay more depending on your contact count.

Here's a breakdown of the pricing for each plan:

As mentioned above, the free plan offers up to 300 emails a day to unlimited contacts, whereas if you upgrade to the “Lite” paid package for $25 per month, you start to get slightly more sending options, including no daily sending limit, and up to 40,000 emails per month.

SendinBlue‘s pricing structure works by giving companies the option to add new features and higher email limits to their plan as and when they need to. Additionally, one big bonus is that you don't need to enter your credit card details to sign up for the free plan. All you do is enter your company email address, password, and your name.

SendinBlue pricing also sets itself apart by offering a “pay as you go” functionality. This means that if you're not sure exactly what you're going to need, you can save yourself some cash by just paying for whatever you use.

SendinBlue offers many of the same crucial features that you would expect from most email marketing software solutions. You get to build and track your email list, access an immersive set of automation workflow tools, and even adjust email templates with drag and drop editing functionality. However, at the same time, you also get incredibly good value for money.

👉 Check out our comprehensive SendinBlue review for additional information.

SendinBlue Pricing: Monthly Plans

When you’re running an eCommerce company online or you’re trying to help small businesses increase their sales with regular customer contact, email marketing software is a must-have. While it’s possible to purchase your contact management tools and marketing platforms on a monthly or yearly basis, most companies prefer to start off with a monthly plan. This means that you’re not tied into for too long when you’re getting started.

Since monthly plans are probably the most common purchasing choice from SendinBlue, so let's start there.

All monthly plans are based on the number of emails you send per month and the various features that you want to get access to.

As with most email marketing automation tools, the more you want to do, the more you're going to need to pay. For instance, the most advanced options include things like advanced reporting and landing pages.

SendinBlue Pricing: Summary

  • Free: $0 per month: 300 emails per day, unlimited contacts, email campaigns, transactional emails, and CRM support. The free version of SendinBlue also features the Sendinblue logo on your emails, which can be a bit of a pain for people who want to build their own brand online. ECommerce companies and small businesses will often prefer email marketing tools that lack any third-party branding.
  • Lite: $25 per month: 40,000 emails per month, no daily sending limit, unlimited contacts, and all the features of the free tool. Remember, with both the Lite and the free version of this tool, you still get email templates, ecommerce email campaign support, and valuable customer support too.
  • Essential: $39 per month: 60,000 emails per month, advanced statistics, no SendinBlue branding on your emails, unlimited contacts, and all the features of the Lite package. SendinBlue also provides excellent deliverability and ease of use for small businesses that want to begin building their brand with email marketing tools online. You get the same user-friendly experience regardless of whether you’re building real-time SMS marketing campaigns, or email automation workflows. Essential also removes the Sendinblue logo from your emails and allows you to make the most of a dedicated IP address.
  • Premium: $66 per month: 120,000 emails per month, unlimited contacts, chat functionality, marketing automation, landing pages, machine-learning, send-time optimization, Facebook ads, and up to 10 user accounts. You also get all the features you'd get in the Essential package. Though the premium package is quite a bit more expensive than other plans, it does come with extra tools like machine learning to help you determine how to reduce your unsubscribe rate and improve your open rates. The landing page builder included with this package also makes the Premium service excellent value for money.

sendinblue pricing plans

As you can see, the pricing is simple enough to follow.

For the “Premium” plan, if you're worried that you're going to need a higher email allowance, you can change your package to handle up to 350,000 messages instead. This will cost you a hefty $173 per month, but it's still one of the cheaper options on the market for enterprise-level email automation.

The great thing about SendinBlue, is that whether you’re interested in sending automated welcome emails to your subscribers, retargeting your customers, or expanding your social media efforts for customer loyalty, you get everything you need in one package. SendinBlue will evolve with your business, growing to suit the size of your company.

sendinblue pricing - premium plan

Additionally, if you're looking for something more customizable, you can contact SendinBlue to find out about their “Enterprise” plan. This one comes with a quote upon request, and it features everything from the Premium plan. The main difference here is that you get ongoing support for your campaigns form a dedicated account manager.

Are SendinBlue Monthly Plans Worth It?

While it's up to you to determine whether the price of a SendinBlue monthly plan is right for you, it's worth noting that they all come with many of the crucial feature you need included. For instance, regardless of which option you choose, you're still going to get web tracking, marketing automation, and other essential tools.

SendinBlue makes it easy to access user-friendly tools for email marketing, ranging all the way from SMS messaging, to A/B testing, sign-up forms and more. All of these components often come with much higher price tags with alternative companies like Mailchimp.

The fact that each package is so feature rich means that it's easy to test things out before you start looking for extra room in your budget for a higher-level plan.

What’s more, you get the same consistent deliverability levels and ease of use, no matter which package you choose. That means that you can consistently work on optimizing your emails with a user-friendly drag and drop service that offers handy feedback in real-time.

Additionally, if you find that your email volumes remain relatively consistent from one month to the next, you shouldn't have trouble figuring out your ongoing expenses.

That, combined with the fact that you can easily combine your Sendinblue with WordPress plugins and Google analytics, means that you can track your entire marketing campaign in the same environment. This makes running email marketing much more convenient.

On the other hand, if you're the kind of company with a fluctuating email sending strategy, then SendinBlue might not be ideal pricing wise. The credits for each month don't roll over, and if you reach your limit, your campaigns are automatically paused.

However, you will have the option to renew a monthly plan early if you need to.

SendinBlue Pricing: Pay as You Go

For companies that have less predictable email marketing strategies, the pay as you go pricing from SendinBlue might be a better choice.

Essentially, you buy email credits that you can use either alongside, or instead of your typical monthly plan. There's no expiration date on when you use these credits either.

sendinblue pricing for pre-paid emails

With the SendinBlue credits, you get access to all the features of the Essentials plan, including advanced reporting and ad-free emails. Here's are the prices of your credits:

  • $40 for 5,000
  • $75 for 10,000
  • $121 for 20,000
  • $201 for 50,000
  • $343 for 100,000
  • $1,189 for 500,000
  • $1,995 for 1,000,000

The pay as you go pricing is extremely affordable, and a great option for people who need more flexibility from their email campaigns.

There's also the option to purchase “additional extras” to go alongside your pay as you go plan if you need to. For instance, you can buy SMS credits so that you can design an omnichannel marketing campaign. SMS credits come in packs of 100, and they work for sending content to more than 100 countries. However, the number of credits you'll spend on any text will depend on where you're sending your messages.

SendinBlue pricing also comes with the option to purchase a non-shared IP address if they're sending vast volumes of email. These dedicated IP plans come at a relatively reasonable cost of $145 per year. Keep in mind that this will be a free addition to your package in premium plans if you're sending over $350,000 emails per month.

Which SendinBlue Pricing plan should you choose?

The SendinBlue pricing plan that's right for you will depend on your specific needs.

For instance, if you're not sending huge numbers of emails each day, week, or month, then you could probably get by just using the Pay as you go pricing plan. It's undoubtedly the most flexible option, and you could save yourself a lot of money in the long-term by rolling credits over from one week to the next. The only real down-side is that you're only limited to about 2,000 contacts in a marketing automation plan each month. Additionally, you won't get access to the SendinBlue landing page feature.

If you're just searching for a way to test out SendinBlue‘s features before you commit to something more serious, then it's worth starting with the generous free plan instead. This option comes with web tracking and marketing automation include, as well as a generous daily sending limit. However, you can't stick to the free option forever, so you'll need to decide eventually.

The Lite plan is probably the best option for people who want ongoing support for their email marketing plans, but don't have a lot of budget to work with. The biggest catch here is that you won't be able to remove the SendinBlue branding from your content, which can be a nightmare for people trying to develop a professional presence. You'll also have to do without advanced reporting and landing pages.

For those who need a little more functionality, the Essential and Premium plans offer two very different levels of performance. The Essential program is very similar to the Lite plan, but you do get to remove the branding from your emails and access things like location reporting and heat maps. However, you will need to remember that there's a 2,000 subscriber limit to stick to, and no landing pages. If you plan on going for the ultimate experience, then you'll need to bump up to the Premium plan.

Obviously, the Premium plan is the most expensive of all, but it's also the most feature-rich. If you're looking for a high-quality marketing automation strategy, but you don't want to pay over-the-odds, this could be the way to go. Even as the most expensive solution from SendinBlue, the pricing is great.

Finishing thoughts on SendinBlue Pricing

Ultimately, SendinBlue's pricing is excellent.

It's hard to argue with their costs, and there's the fantastic flexibility that you get from being able to choose between pay-as-you-go and monthly plans.

What’s more, you do get some great customer support from Sendinblue, although phone support isn’t currently an option. The more you spend for your service, the more subscribers you’ll be able to track. What’s more, there’s plenty of opportunities to ramp up your conversion rates by watching open rates, unsubscribe information, and more.

SendinBlue is a tool that offers exceptional deliverability, fantastic value for money, and wonderful performance all-around.

However, keep in mind that SendinBlue might be impressive, but it isn't perfect. The free plan gives you a lot of freedom to try things out, but you can't stick with it forever. It’s definitely not going to give you the same extensive feature set as a full-paid solution, or options like Mailchimp for instance.. Plus, there's always the risk that you could be missing out on some of the features available in more expensive marketing automation tools. Still, for the price alone, it's definitely worth giving this software a go.


What happens if I go over my monthly spending limit?

SendinBlue places your campaigns on pause and notifies you before this happens. You'll be able to renew your monthly plan early, purchase more credits, or just leave your project paused.

Is there a maximum number of contacts?

No, every plan gives you unlimited contacts.

Do I need to give my credit card details to sign up?

Nope, just give the name of your business, your email address, and your name.

Are there any hidden fees?

No, you can cancel or change your plan at any time and sign up for extra credits as and when you need them.

What if you change your mind?

You can cancel your plan at any time from your account. SendinBlue can store your data for you if you want to continue accessing it or remove it from their servers.

Can I still access my account if I cancel?

Yes, your account will still be active, and you'll have all the access you need to export your campaign data to another service.

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

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