Brevo Pricing: The Complete Guide for 2026

Quick Verdict: What Does Brevo Cost?

Brevo's pricing starts at $0 for basic use and scales all the way up to custom enterprise plans depending on how many emails you want to send each month. The free plan allows up to 300 emails per day, while paid plans start at $9 per month for the Starter plan and $18 per month for the Standard plan.

Costs increase based on your email send volume, not how many contacts you store. If you're running an ecommerce store, expect to pay more once you factor in prepaid SMS/WhatsApp credits, extra users (called seats), or removing Brevo branding from your emails.

For scaling brands doing serious marketing automation or multi-channel campaigns, the Professional plan starts at $499/month and includes 10 users, AI segmentation, and support for WhatsApp and push messaging.

Why We Recommend Brevo at Ecommerce-Platforms.com

At ecommerce-platforms.com, we’ve been using Brevo (formerly Sendinblue) across all our projects for over 7 years. It’s one of the rare tools that has scaled with us — from testing new ecommerce brands to running high-volume campaigns with multi-channel automation.

We’ve had plenty of time to explore its full feature set, test its deliverability, and compare it to dozens of alternatives. Long story short? We’re extremely happy with it, and that firsthand experience is what this breakdown is based on.

How Brevo Pricing Works (The Mental Model You Need)

Brevo takes a send-based pricing approach, meaning what you actually pay each month depends on how many emails you want to send, not necessarily how many people are on your list. This pricing structure is especially important for ecommerce businesses, where subscriber lists might be large, but campaigns are sent selectively or seasonally.

You choose a base plan (Free, Starter, Standard, Professional, or Enterprise), then select the tier that fits your expected monthly send volume. Within each plan, your contacts (stored leads/customers) are capped based on your tier, but email send volume is the more critical metric.

Brevo separates its system into two credit types, which determine how you manage email sending over time:

1. Subscription (Monthly) Email Credits

Included with all paid plans (Starter and above).
Renew automatically at the start of each billing cycle.
Unused credits expire at the end of each month, even if you're on a yearly plan.
Email sends reset monthly, not cumulatively.

This setup means you can't stockpile unused emails. You either use them or lose them each month.

2. Prepaid Email Credits

Bought separately in bundles ranging from 5,000 to 1,000,000 sends.
These never expire.
Work for both marketing emails and transactional messages (like order confirmations or shipping updates).
1 credit = 1 email to 1 contact.

Prepaid credits are ideal for ecommerce brands that send seasonally — like during Black Friday, holiday sales, or product launches — where sending spikes happen outside of your usual monthly rhythm.

Brevo Marketing Platform Plans (USD Breakdown)

Here’s a detailed comparison of the main Brevo plans:

Plan	Starting Price	Email Sends	Contacts Storage	Users (Seats)	Best For
Free	$0	300 emails/day	100,000	1	New users testing basic features
Starter	$9/month	5k–100k (tiered)	500 to 500k (tiered)	1	Solo users running simple campaigns
Standard	$18/month	5k–1M (tiered)	500 to 500k (tiered)	1 (up to 3 seats)	Automation & growth experimentation
Professional	$499/month	150k–10M (tiered)	2,000,000	10 included	Scaling teams with multi-channel needs
Enterprise	Custom Pricing	Custom volume	Unlimited	Unlimited	Large orgs with security or dev needs

These tiers are flexible and allow you to match your budget with your growth. The catch is that your email volume determines your tier, which can lead to higher costs quickly if you're sending frequent newsletters, promotional campaigns, or transactional messages.

What You Actually Get in Each Plan

Each plan adds more than just sending capacity. Let’s break down what you're really paying for in each.

Free Plan ($0/month)

Brevo’s Free plan gives new users a generous introduction to the platform, particularly in terms of feature access. The catch? Daily email caps.

Send up to 300 emails/day, with no rollover for unused sends.
Store up to 100,000 contacts, which is generous for a free tool.
Access email and SMS campaign creation tools.
Get basic marketing automation (works for up to 2,000 contacts).
Includes transactional emails and SMS, useful for ecommerce notifications.

This plan is suitable for ecommerce brands testing the waters or running very low-volume marketing activity.

One major plus is that even on the Free plan, ecommerce users can access transactional messaging, which is often locked behind paid plans on other platforms. This makes it a strong option for testing order confirmations or cart recovery flows before scaling your list or campaign frequency.

The daily send cap, however, means it’s not built for scaling. If you're running a flash sale or campaign that requires sending to even a few thousand users in one day, you'll hit that limit quickly.

Starter Plan (From $9/month)

The Starter plan removes the daily cap, making it more useful for stores doing weekly newsletters or small batch sends.

Pick from send tiers starting at 5,000/month.
Includes 1 user (seat), with no ability to add more.
Unlock features like AI content generation, forms, segmentation, and web push (up to 1,000 subscribers).
Note: Does not remove Brevo branding on emails by default — that’s a $9/month add-on.

This is best for solo founders or small ecommerce teams needing a bit more power than the Free plan but without heavy automation or advanced features.

Starter is particularly useful for Shopify and WooCommerce sellers who are managing their own marketing and want some basic automations and email customization without a high monthly commitment. However, lack of user permissions and the branding add-on may feel limiting as soon as your operations grow.

It's a stepping stone plan — great if you're running basic campaigns but not quite ready for split-testing or advanced segmentation across a large catalog.

Standard Plan (From $18/month)

This is where Brevo becomes a more serious platform. The Standard plan supports more aggressive email marketing, testing, and subscriber targeting.

Choose send tiers up to 1,000,000 emails/month.
Marketing automation available with no contact cap.
Add up to 3 users (first seat included, extras cost $9/month each).
Includes A/B testing, AI send time optimization, and advanced push notifications (up to 10,000 subscribers).
Comes with 1 landing page and better support access.

Most growing ecommerce businesses fall into this tier as it balances price with powerful features.

This plan is ideal for brands that are testing different content types, launch timing, or segmentation strategies to increase conversion rates. Tools like A/B testing and send-time optimization can help boost revenue-per-send, which is critical for stores scaling up their list and campaign frequency.

It’s also a good choice if you’re starting to delegate marketing efforts internally. With the ability to add multiple users, small teams can split tasks while keeping campaign oversight streamlined.

Professional Plan (From $499/month)

Professional is designed for ecommerce brands with in-house teams doing multi-channel marketing at scale.

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Starts at 150,000 emails/month tier.
Comes with 10 users (seats) included.
Supports WhatsApp campaigns, push notifications, and website popups.
Includes ecommerce-specific features like AI-based product recommendations, contact scoring, and back-in-stock alerts.
Offers phone support and access to a dedicated deliverability specialist.

If you’re doing advanced segmentation, multi-platform messaging, and need reliable deliverability, this is the tier to consider.

This plan is especially relevant for brands selling across multiple regions or product categories. With the addition of WhatsApp and push messaging, you can reach users on the channels that drive the highest clickthroughs — ideal for abandoned cart recovery or high-value customer flows.

Access to a deliverability specialist also makes a big difference at this tier. If your brand runs frequent campaigns or seasonal promos, avoiding inbox issues becomes more critical, and this support can save you revenue and reputation.

Enterprise Plan (Custom Pricing)

This plan is tailored for large-scale operations. It offers the deepest integrations and highest limits.

Unlimited contacts and unlimited users.
Includes multi-account access, sub-organization management, SSO/SAML authentication.
SLA agreements, dedicated infrastructure (via SFTP), and custom reporting/dashboards.

Ideal for multi-brand ecommerce companies or those with tight IT/security requirements.

Enterprise is not just about sending volume — it’s about control, compliance, and integration. For businesses managing multiple storefronts or regional brands, features like sub-account management and custom permissions can help localize marketing while maintaining governance at the top.

Dedicated infrastructure access (via SFTP or warehouse integration) also unlocks advanced use cases for ecommerce analytics and lifecycle marketing. If you're syncing product, customer, and behavior data at scale, this plan supports the required complexity.

Add-Ons That Affect Real Monthly Costs

Some features are not included in base plans and can quickly increase monthly spending. These are the hidden costs ecommerce marketers should consider.

Remove Brevo Logo

On the Starter plan, removing the Brevo branding costs $9/month.
This is not available on the Free plan and automatically removed on Standard and above.

For ecommerce brands that care about branding consistency, showing Brevo’s logo on customer emails may not be ideal — especially if you're promoting high-value offers or working with premium audiences. This small upgrade helps your emails look more professional and focused.

Additional Marketing Seats (Users)

Standard plan includes 1 user.
You can add up to 2 more (max 3 total), each for $9/month.
Professional includes 10 users by default, and Enterprise offers unlimited.

This cost becomes important as your team grows. Ecommerce brands often have separate people handling design, automation, and reporting. Having extra users — and controlling permissions — helps maintain campaign quality and security without increasing base plan costs dramatically.

Dedicated IP Address

For businesses sending high volumes, Brevo recommends a dedicated IP to protect deliverability.
Costs $251 per year.
Recommended for brands sending 100k+ emails/month or running multiple campaigns weekly.

A dedicated IP isolates your deliverability performance from other senders. For ecommerce brands during Black Friday or Q4, this can help maintain inbox placement and avoid sharing IP reputation with unrelated businesses.

Sales CRM Packages

Sales Essentials: $31/month — includes pipelines, task management, basic automation.
Sales Advanced: $64/month — adds deeper automation, lead scoring, and reporting tools.
Extra sales seats are charged at the same rate as the base package.

While not core to every ecommerce business, these CRM packages become helpful if you're handling wholesale orders, custom B2B pricing, or internal sales reps. It lets you manage leads and marketing from one platform, without switching tools.

Prepaid Email, SMS, and WhatsApp Credits

Brevo’s prepaid credits are designed for flexible, non-subscription-based usage. This is perfect for ecommerce teams who don’t send emails regularly every month but want to push during promotional periods.

Prepaid Email Credits

Start at 5,000 credits, scale up to 1,000,000 credits.
1 credit = 1 email to 1 recipient.
Never expire, which makes them ideal for one-off campaigns or inconsistent sending.
Can be used for marketing and transactional emails.
Buying prepaid credits also removes the Brevo logo, even if you're on a lower plan.

This option works well for seasonal or event-based ecommerce sellers, like those in fashion or home decor, who ramp up sending during sales periods. It allows you to scale your sends without committing to a higher monthly subscription tier year-round.

Prepaid SMS and WhatsApp Credits

SMS is available to all users, regardless of plan.
WhatsApp messaging is available only on Professional and Enterprise.
Prices depend on recipient country and message type (e.g., marketing vs. transactional).
Brevo’s SMS pricing calculator is the best way to estimate costs accurately.

Prepaid credits for SMS and WhatsApp offer ecommerce brands the flexibility to run quick campaigns for abandoned cart recovery or urgent restock alerts. Since these channels tend to have high open rates, they’re worth the additional cost when used strategically.

SMS Pricing Details: What You Can and Can’t Predict

Brevo does not publish flat-rate SMS pricing because it varies significantly depending on geography, carrier, and message length. Here's what we do know:

Standard SMS messages are 160 characters long (GSM-7 encoding).
If you use emojis or non-standard characters (Unicode), the limit drops to 70 characters.
Longer messages are split into multiple segments — up to 5 SMS units per message.
You can purchase prepaid SMS credits in blocks starting at 100 messages.
All prepaid SMS credits are non-expiring, which helps with long-term planning.

Brevo’s SMS calculator also shows which countries are supported and what type of templates apply. This helps ecommerce marketers budget ahead and avoid cost surprises, especially during international promotions or influencer drops across regions.

Billing, Discounts, and Things to Watch Out For

Here are a few lesser-known details that can affect your monthly or yearly billing cycle.

Yearly billing saves 10%, but email credits are still topped up monthly and expire monthly — you can’t carry over or save them.
All prices are shown excluding taxes. Final costs at checkout may be higher depending on your location and applicable VAT or sales taxes.
You can pause monthly subscriptions for up to 3 months if you’re not sending emails — ideal for seasonality. Yearly plans cannot be paused.
All add-ons are billed separately, and it’s easy to overlook these when estimating your total budget.

For ecommerce sellers with seasonal revenue cycles, being able to pause a subscription is a useful feature to reduce overhead. However, committing to yearly plans limits that flexibility. It's best to weigh this based on your store's peak periods and off-seasons.

Final Thoughts on Brevo Pricing

Brevo’s pricing structure is refreshingly transparent once you understand the key variables. It's based primarily on how many emails you send each month — not just how many contacts you store. This approach gives ecommerce brands flexibility to scale their campaigns and storage independently, which is a win for growing stores.

The Free plan includes up to 300 daily sends and a generous 100,000-contact storage cap, while paid plans start at just $9/month for Starter and $18/month for Standard.

These entry-level options work well for small brands or solo marketers. For teams managing larger lists and using advanced automation, the Professional plan begins at $499/month and supports multichannel messaging like WhatsApp, web push, and popups. Enterprise pricing is custom and built for organizations with deeper integration or governance needs.

Across all plans, you can purchase prepaid email credits (which never expire), SMS/WhatsApp credits, and optional add-ons like removing Brevo’s branding or adding users. These extras can influence your total monthly cost, so it’s worth factoring them in upfront when comparing Brevo with other platforms.