There are tons of free Shopify apps out there. Some are great, while others not so much. The good news is that Shopify does a wonderful job of filtering out the bad apps with reviews and moderation.
If you're unfamiliar with Shopify, start by reading our Shopify review. Once that's complete, you'll start to understand why Shopify is so popular as an ecommerce platform. One of the main reasons is because of its app selection.
Similar to an iPhone, Shopify becomes extremely powerful with the help of apps. Some of these apps are free, while others you have to pay for. Some allow for better accounting, while you can also find Shopify apps for marketing, sales, fulfillment, and design.
Today, I reviewed and selected the 10 best free Shopify apps for you to use in your new store. This way, you'll have no problem keeping costs low, but the functionality is still excellent.
So, keep reading to learn more about the best free Shopify apps on the market!
Printful is one of our number one free Shopify apps for a few reasons. First of all, Printful gives business owners one of the easiest ways to design a Shopify store that’s excellent for selling custom designed products. If you want a print-on-demand store, then Printful is perfect for you.
With this app, you can sell everything from custom mugs and t-shirts, to pet products and so much more. What’s more, one of the things that makes this one of the best Shopify apps, is that when an order is made on your Shopify store, it sends to Printful automatically. The Printful team then print what you need and send it to your audience for you.
If you want a Shopify store and you don’t want to worry about warehousing and fulfilment for your products, then this print-on-demand design solution could be just what you need. You can get started for absolutely free! All you need to pay for is the cost of the products that you want to sell, and the shipping.
Read our Printful review.
2. HubSpot CRM – by HubSpot (FREE)
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it's 100% free, forever.
The HubSpot Shopify app syncs your online store data into HubSpot and uses it to personalize and automate your marketing campaigns. HubSpot allows you to step up your sales and marketing strategy by sending emails to visitors who’ve abandoned their cart items on your site so you can nurture them toward a purchase.
HubSpot CRM tracks all of your interactions with your customers and all the data associated automatically gets stored in a tidy timeline. This will help you better tailor your approach when reaching out to prospects.
Read our HubSpot CRM review.
3. Oberlo – by Oberlo (Starting at $0.00 per month)
Most of the functionality from Oberlo is completely free. That said, you can upgrade to get additional features.
The Oberlo app is essential for any company interested in dropshipping. The free Shopify app connects to AliExpress, asks you to choose products, then automatically moves those products into your online store. You can change product details, but most of the process is handled by the supplier.
Update: Shopify now offers Oberlo as an embedded app within the platform.
For example, when a sale is made, the entire fulfilment process is left to the supplier. All you have to do is work on marketing and SEO.
4. Kit – by Kit CRM (FREE)
Kit is a completely free and relatively new Shopify app that works as an automated bot. It basically contacts you with suggestions for Instagram and Facebook ads, allowing you to only chime in whenever a decision needs to be made.
At its core, Kit creates everything from promotion codes, Facebook ads, Instagram ads, Facebook post updates, personalized thank you emails and quick reports. Overall, it's like having a less intuitive marketing employee.
It also integrates with other apps for making things like product discounts, customer reviews, and retargeting campaigns.
5. Points, VIP, Referral Programs – by Smile.io (Starting at $0.00 per month)
The Points, VIP, Referral Programs Shopify app tells most of the story in the name. It used to be called Sweet Tooth, but the majority of the functionality has remained the same since the name change.
You do have the option to upgrade from the free version to get more features, but you receive some decent ways to engage customers without paying a dime. In fact, the more than ten ways to engage customers are all in the free plan.
Points, referrals, and VIP programs are all packaged into the free Shopify app, so you can turn shoppers into loyal customers by rewarding them for things like purchases, referrals, account registrations, social shares, and social follows.
The Spocket app is a kind of dropshipping marketplace that’s simple, easy-to-use, quick, and brimming with tools that update frequently. With Spocket, you can unlock hundreds and thousands of products from over 20,000 suppliers around the world.
Business owners can use this app to create one click purchase options for their customers, with order fulfilment, real-time order tracking, flat rate shipping and more – all built in. You can even cross-sell new products too to improve average order value.
If something goes wrong with your Spocket experience, then you also get the benefit of a dedicated support team that’s ready to help you make the most of your strategy again. The Spocket app comes with up to 25 products for free!
7. Privy – by Privy (Starting at $0.00 per month)
Privy enables email popups and exit-intent popups, both of which are crucial in boosting conversions and grabbing email addresses from customers. You can insert items like popups, bars, banners, and more.
The good news is that you get unlimited free campaigns. Several other features can be had with the paid plans, starting at $24 per month.
Intermission: did you check my full Shopify review?
8. Product Reviews – by Shopify (FREE)
The Product Reviews Shopify app is essential because customers can easily review your products. It also allows you to approve them before they go live. The admin is simple and intuitive. It works how you would expect it to. This app has been previously known as Grapevine Reviews.
9. SEO Image Optimizer – by Booster Apps (FREE)
Here's a free Shopify app with tools for improving your SEO. It functions by taking advantage of sales that go through Google Image Search. Since many stores don't realize that people search and find products through Google Images, it gives you a strong advantage. The SEO Optimizer Shopify app instantly takes all of your images and marks them with the proper alt image tags. After that, you should start seeing more conversions.
10. Order Printer – by Shopify (FREE)
Sometimes you need to print things like invoices, receipts, and packing slips. If that's the case, you shouldn't really have to pay for it. Therefore, this free Shopify app gives you customized templates and the option to use it with Shopify Shipping, USPS, and more.
11. Messenger – by Shopify (FREE)
Delivering customer service in multiple forms can be tough. The Messenger app makes it much easier since it allows you to interact with customers where they spend lots of time–on Facebook.
You can create canned messages to guide people through the shopping process, while also replying with product information, links, and shipment information.
12. Automatic Discount – by Tabarnapp (FREE)
This free Shopify app will help you make more sales by sending discount links to your loyal customers. You can also create rules to apply discounts automatically based on what's in their shopping cart.
In the past, coupon codes were a popular way to give out promotional codes. That's not the case anymore. These automatic discounts are delivered as links, and you can set certain rules depending on things like order weight, number of items, and vendor.
13. Fraud Filter – by Shopify (FREE)
The Fraud Filter Shopify app gives you more control over the checkout, allowing you to block repeat fraudulent orders. It’s quite basic (but it can be complex too, if you want), it filters the data, the customer types, and it functions as extra protection on top of the security measures in the Shopify admin.
Many of the orders that come through your store are going to get flagged by the app. Therefore, you can go in to see if its an actual fraudulent charge or not. All of the rules are set by you.
There are a lot of components that can make or break your Shopify store, from your presence on social media, to your email marketing strategy. However, if you want to avoid the threat of abandoned cart issues once and for all, then one of the best things to get started with, is free shipping.
One report from the Shippo 2018 state of shipping study found that 34% of customers will only be willing to make an online purchase if they’re going to get free shipping as part of the experience. This free Shopify app allows you to display a free shipping order as part of a slide-out bar on your product pages.
This is a great way to make sure that your customers are aware of the offers that you can give. What’s more, if you implement a shipping threshold to get the items for free, you could have a new way to upsell your customers too.
Another thing that can make a huge difference to your ability to sell online, is your search engine optimization strategy. Remember, you need to connect with your customers in a lot of different places to make sales, from Facebook messenger, to the search engine result pages.
This plug in SEO app, Benchmark Hero, makes it easy to improve the visibility of your Shopify Site in Google search. This means that you don’t have to panic about researching the digital landscape and constantly trying to figure out how to improve your store to meet with the needs of the latest algorithms.
The SEO Site Audit app gives you a complete analysis of your store and what you need to do to increase sales, reduce cart abandonment, and more. You can learn exactly what’s working and what isn’t from a SEO perspective, and use that to improve your chances of sales, and future fans too.
16. Trust Hero
Another excellent way to increase sales with your customers, is to go beyond things like discount codes and push notifications, to actually create trust with your customers. Tools like the free shipping bar and integrations with Amazon can help with this, but nothing is going to attract your customer’s trust more than evidence that you’ve already made other customers happy before.
With Trust Hero trust badges, you can create and demonstrate payment badges on your product pages, so that your users feel more comfortable that you’re aligned with the selling expectations of some of the leading companies on the web. You can also display reviews from customers and testimonials too.
While things like a countdown timer can really encourage sales on your store, there’s nothing more important than trust for a great sales boost.
Speaking of boosting your online stores, the Ultimate Sales Boost is an excellent tool for store owners. Unlike some of the other apps on the market today, this product is more than just another widget. It helps to improve your conversion rate and boost sales with a selection of CRO-style features.
The idea is that you can improve various aspects of your conversion rates one at a time, to get more value out of your ecommerce business. You can use it to demonstrate countdown timers on your website in real-time, or even send low stock alerts with push notifications to promote the idea of scarcity among customers.
There’s also the option to create security badges, helping you to earn new customers, or develop a subscriber list or email list.
Yotpo often ranks among some of the best apps for increasing sales and improving conversion rate, because it helps you to create and demonstrate more product reviews. The more reviews and testimonials you get, the more you can attract new customers by generating trust.
With this app, you can send out requests for customer reviews easily, and showcase those reviews in your store tabs and widgets. You can also moderate all of the reviews that you receive and use the Yotpo app to deliver more social media traffic to your website too.
Although Yotpo is free to use for the basic capabilities, you will need to pay if you want more features, like rich snippets and user-generated photos too.
Read our Yotpo review.
There’s more to making sales online than investing in marketing apps and marketing automation. You also need to encourage more sales among loyal customers. This particular app comes with a ton of excellent integrations with things like Yotpo, Mailchimp, Facebook, and so much more.
With Swell Rewards and Referrals, you can double your potential business opportunities with existing customers, thanks to things like reviews referrals for new customers, product recommendations, and so much more. You can also deliver rewards for social media interactions like new follows and likes too.
Swell is usually free for up to 100 orders per month. Beyond that, your plans will start at a price of around $29 per month.
Ready to Update Shopify?
Let’s face it, Shopify is already one of the best apps on the market for companies that want to create customer loyalty and various opportunities for sales online. However, one of the things that makes Shopify so incredible, is the fact that it comes with so many user-friendly apps and extensions to add to your wishlist.
Depending on what you want to accomplish with your Shopify store, you can use the app market to add everything from integrations with your Instagram feed, to loyalty program options with referralcandy. You can upgrade the shopping experience with free shipping, or encourage repeat purchases by getting customers to sign up for your email marketing campaign or rewards program.
While you don’t necessarily need to add every tool you find on the Shopify app store to your website, it does make sense to check out some of the best apps available, and see what they can do for your ecommerce store. We’ve only begun to scratch the surface with our list here, but we definitely recommend looking into tools for everything from social proof, to easier dropshipping for yourself.
That's about it. What are some of your favorite free Shopify apps?
New Shopify apps are created and released all the time. Therefore, it's fun to see what other free Shopify apps people are getting interested in. Also, feel free to share your thoughts on paid apps as well!