There are tons of free Shopify apps out there. Some are great, while others not so much. The good news is that Shopify does a wonderful job of filtering out the bad apps with reviews and moderation.
If you're unfamiliar with Shopify, start by reading our Shopify review. Once that's complete, you'll start to understand why Shopify is so popular as an ecommerce platform. One of the main reasons is because of its app selection.
Similar to an iPhone, Shopify becomes extremely powerful with the help of apps. Some of these apps are free, while others you have to pay for. Some allow for better accounting, while you can also find Shopify apps for marketing, sales, fulfillment, and design.
Today, I reviewed and selected the 10 best free Shopify apps for you to use in your new store. This way, you'll have no problem keeping costs low, but the functionality is still excellent.
So, keep reading to learn more about the best free Shopify apps on the market!
1. HubSpot CRM – by HubSpot (FREE)
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it's 100% free, forever.
The HubSpot Shopify app syncs your online store data into HubSpot and uses it to personalize and automate your marketing campaigns. HubSpot allows you to step up your sales and marketing strategy by sending emails to visitors who’ve abandoned their cart items on your site so you can nurture them toward a purchase.
HubSpot CRM tracks all of your interactions with your customers and all the data associated automatically gets stored in a tidy timeline. This will help you better tailor your approach when reaching out to prospects.
Read our HubSpot CRM review.
2. Kit – by Kit CRM (FREE)
Kit is a completely free and relatively new Shopify app that works as an automated bot. It basically contacts you with suggestions for Instagram and Facebook ads, allowing you to only chime in whenever a decision needs to be made.
At its core, Kit creates everything from promotion codes, Facebook ads, Instagram ads, Facebook post updates, personalized thank you emails and quick reports. Overall, it's like having a less intuitive marketing employee.
It also integrates with other apps for making things like product discounts, customer reviews, and retargeting campaigns.
3. Points, VIP, Referral Programs – by Smile.io (Starting at $0.00 per month)
The Points, VIP, Referral Programs Shopify app tells most of the story in the name. It used to be called Sweet Tooth, but the majority of the functionality has remained the same since the name change.
You do have the option to upgrade from the free version to get more features, but you receive some decent ways to engage customers without paying a dime. In fact, the more than ten ways to engage customers are all in the free plan.
Points, referrals, and VIP programs are all packaged into the free Shopify app, so you can turn shoppers into loyal customers by rewarding them for things like purchases, referrals, account registrations, social shares, and social follows.
4. Privy – by Privy (Starting at $0.00 per month)
Privy enables email popups and exit-intent popups, both of which are crucial in boosting conversions and grabbing email addresses from customers. You can insert items like popups, bars, banners, and more.
The good news is that you get unlimited free campaigns. Several other features can be had with the paid plans, starting at $24 per month.
5. Oberlo – by Oberlo (Starting at $0.00 per month)
Most of the functionality from Oberlo is completely free. That said, you can upgrade to get additional features.
The Oberlo app is essential for any company interested in dropshipping. The free Shopify app connects to AliExpress, asks you to choose products, then automatically moves those products into your online store. You can change product details, but most of the process is handled by the supplier.
Update: Shopify now offers Oberlo as an embedded app within the platform.
For example, when a sale is made, the entire fulfilment process is left to the supplier. All you have to do is work on marketing and SEO.
Intermission: did you check my full Shopify review?
6. Product Reviews – by Shopify (FREE)
The Product Reviews Shopify app is essential because customers can easily review your products. It also allows you to approve them before they go live. The admin is simple and intuitive. It works how you would expect it to. This app has been previously known as Grapevine Reviews.
7. SEO Image Optimizer – by Booster Apps (FREE)
Here's a free Shopify app with tools for improving your SEO. It functions by taking advantage of sales that go through Google Image Search. Since many stores don't realize that people search and find products through Google Images, it gives you a strong advantage. The SEO Optimizer Shopify app instantly takes all of your images and marks them with the proper alt image tags. After that, you should start seeing more conversions.
8. Order Printer – by Shopify (FREE)
Sometimes you need to print things like invoices, receipts, and packing slips. If that's the case, you shouldn't really have to pay for it. Therefore, this free Shopify app gives you customized templates and the option to use it with Shopify Shipping, USPS, and more.
9. Messenger – by Shopify (FREE)
Delivering customer service in multiple forms can be tough. The Messenger app makes it much easier since it allows you to interact with customers where they spend lots of time–on Facebook.
You can create canned messages to guide people through the shopping process, while also replying with product information, links, and shipment information.
10. Automatic Discount – by Tabarnapp (FREE)
This free Shopify app will help you make more sales by sending discount links to your loyal customers. You can also create rules to apply discounts automatically based on what's in their shopping cart.
In the past, coupon codes were a popular way to give out promotional codes. That's not the case anymore. These automatic discounts are delivered as links, and you can set certain rules depending on things like order weight, number of items, and vendor.
11. Fraud Filter – by Shopify (FREE)
The Fraud Filter Shopify app gives you more control over the checkout, allowing you to block repeat fraudulent orders. It’s quite basic (but it can be complex too, if you want), it filters the data, the customer types, and it functions as extra protection on top of the security measures in the Shopify admin.
Many of the orders that come through your store are going to get flagged by the app. Therefore, you can go in to see if its an actual fraudulent charge or not. All of the rules are set by you.
That's about it. What are some of your favorite free Shopify apps?
New Shopify apps are created and released all the time. Therefore, it's fun to see what other free Shopify apps people are getting interested in. Also, feel free to share your thoughts on paid apps as well!