ShipStation Review (Dec 2022): Is It the Best Shipping Solution for You?

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Even though small and mid-sized businesses enjoy the online shopping boom, a good majority struggles to keep up with the increased fulfillment demands that come with growth. For this reason, a third party solution such as ShipStation could be the missing ingredient to streamline your shipping process.

After all, shipping is the key element where consumer expectations and the ecommerce experience converge.

We carried out an in-depth assessment of ShipStation’s crucial features as well as the pricing structure and overall suitability. So let’s take a closer look.

ShipStation Review: What is ShipStation?

ShipStation is a leading web-based shipping software that helps ecommerce stores to import and manage their orders. In addition, it integrates with popular ecommerce platforms such as Shopify, WooCommerce, Shift4Shop, and BigCommerce just to mention a few.

Marketplaces integrations you'll likely find include Amazon, eBay,, Walmart, Etsy among others. Apart from this, ShipStation also integrates with email marketing providers, sales channels and multiple mail carriers.

ShipStation is an excellent investment if you’re looking to simplify and automate various parts of your business. The ShipStation company offers API customization, and for fulfilling your orders, the service partners with some of the leading companies around the world, including FedEx, UPS, DHL, and other carriers. ShipStation helps with things like eCommerce orders and inventory management too.

ShipStation Review: Ease of Use

When you log in to the test panel, you're directed to this page.

ShipStation - dashboard

A brief tutorial video then shows you how to set up an account. From this point, you can connect the account to your preferred marketplaces and shopping carts.

ShipStation’s dashboard has five categories that provide information about insights, orders, shipments, products, and customers.

Similarly, in the top-right of the app, there is an icon tray with five icons. These include tools such as the Rate Calculator, Update All Orders, My Profile and Support. This makes it easy to process manual orders through the dashboard.

ShipStation Pros and Cons

All services have their pros and cons to consider. It doesn’t matter whether you’re investing in an API to automate your email functionality, or you’re buying the perfect solution for shipping and handling. ShipStation is no exception to that rule. Though this solution has a lot of benefits to offer, there are also elements that you may find less appealing.

Let’s examine some of the pros and cons of using ShipStation.

Pros 👍

  • Excellent flexibility: ShipStation offers things like custom views and real-time reporting so you can keep an eye on your company’s performance.
  • Custom branding: ShipStation has custom branding options for your returns and tracking pages, which is a great way to build familiarity.
  • Multiple carriers: You can manage multiple carriers from FedEx and UPS, to DHL and Fulfilled by Amazon with ShipStation.
  • Integrations: There are various integration options to help you expand the functionality of your fulfilment solution.
  • Order management: With ShipStation, you can import order data from more than 40 channels, making it easier to track your business operations.
  • Reporting: ShipStation also helps you to showcase the success of your business to shareholders with custom reporting and graphs
  • Flexibility: With a range of pricing tiers to choose from, it’s easier to find something that’s going to be suitable for your business.
  • Great community: ShipStation might not offer much in the way of customer support, but you can find help for running a multi-channel business in online communities.
  • International: Online retailers can really sell their products anywhere with the ShipStation solution. You can easily help your business to grow and evolve.
  • Initial set up: Although ShipStation may take a little time to get used to completely, importing information and setting up your strategy is relatively straightforward.
  • Scalable: This shipping service will grow with your company. If you want to add more users to your small business site, the ShipStation accounts are only $5 per month.

Cons 👎

  • Limited customer support: If you’re struggling with setting up or running your solution, you won’t get a lot of extra help from Shipstation.
  • Slight learning curve: Like many shipping service solutions, it takes a while to learn how everything from inventory management to automated ship orders commands work
  • Can be expensive: Depending on the shipping options you choose, paying for your Shipstation account and shipping rates can quickly add up.

ShipStation Review: Key Features

Here are some of the best features that ShipStation has to offer.

Custom Views

This feature comes in handy to tailor the user interface to your liking. This option allows you to pick what you want to see and set it through the Display option. You also have the option to choose from various interface sizes and menus to set your default page.


ShipStation’s automation feature allows you to customize order fulfillment processes to save time and money on shipping. It makes use of automation rules which are actions you would like to apply to a set of orders.

Every rule starts with navigating to Settings and then click on the Automation Rules in your account. Here, go to Create a Rule and set the rules just like in these screenshots. For instance, if you wanted to choose a default international shipping setting, it would look like this.

ShipStation - new rule

Manage Multiple Carriers

Picture this:

You spend hours organizing, double-checking payments, printing labels and packing an order. Then, you drive miles to the post office for international shipment mailing.

Well, as your business grows, your order volume increases making the above process tiring.

ShipStation provides integrations with multiple carriers to save you from logistical nightmares. It helps you manage order fulfillment, print labels and track your packages.

You connect to your preferred carrier account and do all the business shipping directly from the app. Moreover, ShipStation supports both domestic and international shipping.

To print the USPS postage online, you need to create a USPS postage account with ShipStation includes the account in your monthly subscription so you don’t incur extra costs. And the best part, ShipStation has negotiated for lower rates with USPS.

Other notable carriers that ShipStation easily integrates with include:

  • FedEx
  • UPS
  • Royal Mail
  • Canada Post
  • Fulfillment by Amazon (FBA)
  • DHL
  • Hermes

Order Management

ShipStation lets you import order data from over 40 sales channels. The software applies pre-configured shipping preferences to each order. This is based on specifications, customized packing slips and branded labels.

Therefore, you can import your orders directly from selected sales channels then add a carrier and instantly create shipping labels.

ShipStation then automatically updates each e-store with shipping status and tracking information. The one click Return Management feature automatically prints a return label for every package.


Apart from the carriers, ShipStation also integrates with a large number of marketplaces, shopping carts and ecommerce platforms. In case your platform doesn’t integrate, utilize the Custom Store Integration feature to import orders.

Some of the integrations you’re likely to find at ShipStation include Shopify, BigCommerce, WooCommerce, 3dcart, Weebly, Amazon, Etsy, eBay, PayPal, Quickbooks and StitchLabs among others.


ShipStation’s reporting tools offer analytical features such as data exports, default reports, barcode scans, hotkey, charts and graphs. The report fields you’re likely to find here include:

  • Order details
  • Shipping costs
  • Inventory reports
  • Sales trends
  • Product highlights
  • Postage history

ShipStation Review: Customer Support

ShipStation offers email and community forum support. It also provides live chat support depending on the price package you choose. Besides this, other support avenues include how to videos, webinars, and the product feedback forum.

All customers on every plan will have access to the live webinars available from ShipStation, the knowledgebase, the community forum, and email. However, you do need to pay for a higher package if you want to access things like Phone support and Live chat.

Inability to access some of the customer service solutions at a lower tier could be a significant problem for people who are just starting their eCommerce business for the first time.

ShipStation Pricing

ShipStation offers 6 different pricing packages as a monthly subscription. All plans allow you to connect unlimited stores across all the shipping channels. It also lets you create branded labels and packing slips.

The 6 pricing plans include the Starter, Bronze, Silver, Gold, Platinum and Enterprise plans. ShipStation offers a 30-day free trial if you feel like you want to try out the service first before you commit.


Here is the breakdown of what each plan offers.

  • The Starter plan costs $9 per month and offers 50 shipments. It allows for shipments across all selling channels and serves only 1 user. The plan offers branded labels and packaging slips. In addition, it provides email and community forum support.
  • Secondly, the Bronze plan costs $25 each month for 500 shipments across all selling channels. It serves one user and provides branded labels and packaging slips. Just like the Starter plan, the Bronze package offers email and community forum support.
  • Thirdly, the Silver plan costs $45 per month for 1500 shipments across all selling channels. It serves 2 users and comes with customized packing slips as well as branded labels. For support, the Silver plan provides live chat along with email and community forums.
  • The fourth plan is the Gold package which costs $65 per month for 3000 shipments. It serves 3 users and offers customized packing slips as well as branded labels. This plan also includes live chat, email and community forum support.
  • The Platinum package costs $95 each month for 6000 shipments across all selling channels. It caters for 5 users and provides customized packing slips and branded labels. It also provides live chat, email and community forum support.
  • Lastly, the Enterprise plan costs $145 for an unlimited number of shipments every month across various selling channels. This plan caters for 10 users making it an ideal option for large enterprises with a huge order volume.

Just like the other plans, the Enterprise package offers customized packing and branded labels. It also comes with live chat, email and community forums for customer support.

ShipStation Review: Quick Questions

If you still have a few questions about ShipStation, don’t worry. Let’s check out some of the common questions that people ask about ShipStation.

Does ShipStation work with Wix?

One of the things that makes ShipStation so appealing, is its customizable operations. You can link your ShipStation account with a range of store systems, including Magento, Wix, and Shopify. However, you should keep in mind that there can be restrictions on certain integrations. For instance, Wix is only available with stores located in certain parts of the world.

Does ShipStation have a mobile app?

Yes, you can handle your shipping and order management needs on the move through an Android or iOS mobile app. Though you may not be able to do everything with this service, it’s a great way to keep track of what’s going on.

How do you add ShipStation to Shopify?

Adding ShipStation to your Shopify store is very easy. You choose a plan from Shopify, then search in the app store for ShipStation. You’ll probably see a lot of extra options too, like ShippingEasy. Once you find the ShipStation SKU, add it to your Shopify account by downloading the app. You’ll need to sign up for an account with ShipStation after you login if you haven’t already.

Is ShipStation Expensive?

There are various ways to pay for your support from ShipStation, including the simplistic ShipStation Connect. The variety of options makes this product pretty good value, particularly when you consider the integrations with leading shipping companies.

Is ShipStation easy to use?

Most people consider ShipStation to be user-friendly and ideal for optimizing their workflow. However, if you do struggle it’s worth remembering that you don’t get a lot of support available from ShipStation. This could cause a problem for some business leaders.

ShipStation Review: Who Should Consider Using ShipStation?

ShipStation proves to be an ideal shipping solution for an online business that just sends out a few orders each month to established brands handling thousands of packages.

If you’re a small to mid-sized business, looking to grow your eCommerce offering, then this app could make your life a lot easier. ShipStation is just one of the many solutions available online for shipping and order management. However, it’s good for streamlining the fulfilment and shipping cycle with a few clicks. You can also integrate with various tools, including Shopify, which could make your life much easier.

It has an easy to use admin panel, it comes in handy when comparing shipping costs and you can also integrate it with many ecommerce platforms.

However, like with every software service, ShipStation has its own fair share of drawbacks. We noticed that the software wasn’t able to tell if a customer was the same person if they made purchases using different sales channels.

ShipStation also only supports shippers in the United States, Australia, Canada and United Kingdom at the time of writing this post.

ShipStation Review: Conclusion

Now that you have understood what ShipStation is all about as well as the good and the bad. It’s time to find the balance,

ShipStation duplicates the accounts of customers due to the lack of identification criteria in its profile. In spite of this, it works great when it comes to automating the shipping needs of a business. This helps you save two valuable business assets-time and money.

Bearing this in mind, I’d argue that e-stores could leverage on ShipStation to speed up processing. At the end of the day, online shoppers are after the shopping experience you provide not just the product. So efficient shipping counts.

What’s your take on this ShipStation review. Share your thoughts in the comments section below.

Do you have any questions about this ShipStation review? Let us know in the comments section below.


Rating: 4.5 - Review by

Belinda Kendi

Belinda Kendi is a talented content marketer, ghostwriter, and an e-commerce copywriter who produces relatable and valuable content that woo customers to subscribing. Why don't we start a conversation? Visit or email me;[email protected]

Comments 1 Response

  1. Unfortunately, I have to say ShipStation may be fine by itself, but the PayPal – ShipStation (known as SS to me now) integration has left me pondering alternatives. I have been using PayPal shipping until a few weeks ago when the integration with SS finally happened. I never had an issue sending anything or needing to resend replacements parts, etc using the Ship Again button. With PayPal shipping, I was able to add a personal note to the PayPal email sent to the customer with tracking – that is now gone as far as I can tell. SS has no comment box and I don’t think they email anything to anyone except postage transactions back to me. PayPal would get a notice from SS that the order has been shipped and I would expect PayPal to then send out an email to my customer. Again, no personal touch that I have become used to. The second big failing is it appears that as first integration, only the last 30 days of NON shipped orders were sent to SS to go into an order log. Supposedly, the import was changed to 90 days, but I did not have anything in that range that had not already gone over – keep in mind – only non-shipped orders. If I need to send something to a customer that is order related, the Ship Again will only work if the original shipment was made in SS. To solve that Small problem, SS has a Quick Shipping Label button. They need to remove the word quick… You see, when PayPal goes to SS when you press Ship, you do not get a new browser window. You are taken to SS and it looks for the order you referenced and if it is found in SS’s list then you are presenting with mailing info that you can fill out. If the order did not exist, you must use the Quick button. Now, you have to open a PayPal browser window and navigate to the order to get the address info. You now cut n paste all the relevant info and pay for shipping. Because it is outside of a PayPal order, you get no feedback to PayPal or will PayPal notify the customer. You also need to pen up an email to your customer to let them know what has been done. A few positive things… the shipping price is good and I don’t have to pay for it because that is covered by PayPal.

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