Admit it. You’ve bought something before because it was part of a bundle—even though you’re not quite sure why. That’s the result of bundle pricing strategy, and it has a powerful effect on how we humans tend to think at the point of purchase.
A bundle pricing strategy is simple: it adds products together, often in an ecommerce setting, and it creates a more tempting offer with dynamic pricing. Whether you’re launching new products or pushing your most popular products along with the less-popular products, product bundle pricing can make your ecommerce store that much more effective at squeezing more average order value (AOV) out of every purchase.