When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM.
Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of the most unbeatable tools on the market. Not only that, but Salesforce is incredibly easy to use too, with a speedy powerful, and easy-to-customize UI.
Many of the companies that turn to Salesforce for their marketing solutions use it because they've outgrown their more lightweight or simplistic CRM software. While there are plenty of alternative options out there, few offer the same comprehensive functionality that comes with Salesforce. After all, for years, the software has been one of the most reliable strategies for comprehensive customer management, sales, and marketing.
Continue reading Salesforce CRM Review: The Complete Guide for 2019
What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”?
Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites.
Fair enough. But, here’s the thing. Google is not entirely about SEO. While organic marketing has proven to be extremely crucial to your online store’s overall ranking, it’s just one part of the overall traffic generation equation.
Let’s face it. Today’s competitive ecommerce environment requires a much more holistic approach if you intend to maintain a persistent flow of leads. So, have you ever considered supplementing your organic framework with Google’s paid marketing tactics?
Continue reading Critical Insights About Display Advertising in 2019 Explained
Has fulfilling customers' orders become your rarest commodity? Maybe your perimeters of success in your retail business are shrinking as days pass by. Fortunately, ShopKeep is in the market to resolve some of these drawbacks in a number of ways. The truth of the matter is, it's quite puzzling to really settle your mind on the right POS system.
In other words, it actually proves to be a hard nut to crack. However, if we look at the bright side, it's impeccable to say that a retailer who places reliance on an automated point of sale system, makes the most out of it.
And what should be part of the bargain?
Continue reading ShopKeep Review: An Intuitive POS System
Thinking of using a tool like Drip eCommerce CRM?
The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars.
Getting ahead in an environment as cluttered as that one means knowing how to speak to your audience, and drive loyalty for your brand.
If you want to stand out today, you need more than just an awesome website. You also need to learn what your customers need, and how you can deliver the experiences that they're willing to pay for. An eCommerce CRM tool like Drip helps you to do just that.
As an eCommerce customer relationship manager service (ECRM), Drip lets you see exactly how your audience interacts with your brand. You can track everything from which emails they're clicking through, to what pages they're visiting.
Continue reading Drip eCommerce CRM Review: Better CX Management (November 2019)
Confused about HubSpot pricing?
You're not the only one.
HubSpot is one of the most popular CRM and marketing solutions available today.
An innovator when it comes to inbound promotion, HubSpot has been around for more than a decade, and it seems as though they're continually introducing new ways to delight their clients.
While there are many things to love about HubSpot, including their state-of-the-art lead management tools and analytics, people often get confused when it comes to figuring out the pricing.
Continue reading HubSpot Pricing: The Ultimate Guide for 2019: Which Package is Right for You?
Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. It can, admittedly, be a very overwhelming process.
One interesting thing you’ll notice, for starters, is that various email marketing services offer pretty much the same range of features. I bet you can already name several email marketing platforms that come with email scheduling, as well as social media integrations, email templates, custom subject lines, automation features, email list, and free trails.
So, what’s the big fuss about email marketing software? Why should you be very specific about what you ultimately leverage for your email marketing campaigns?
Continue reading The Best Email Marketing Services for 2019: Top 10 Solutions Reviewed and Compared
You can never have too much traffic coming to your online store, and there are plenty of ways to go about boosting your business. You might utilize email marketing or get on social media sites like Facebook and Instagram. Abandoned cart emails are quite popular, especially considering it gives you a second chance to reach out to potential customers and offer a promotion. AdRoll is a company that provides several opportunities for you to expand your business, so that's why we're going through an AdRoll review today.
Continue reading AdRoll Review: Advertising and Re-targeting at its Finest
The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Integrating Google Analytics with Shopify is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience.
Why does this matter?
To get the most out of my Shopify store, I need to have a deep-rooted discernment of what the data trends actually mean. Not to mention the sophisticated reports and the shoppers' behavior. It's a point of concern for most drop shippers. At the heart of my business' profitability, is Google Analytics which elevates my goals to a boundless level.
Continue reading Shopify Google Analytics 2019: A Complete Setup Guide