Category: Articles

How to Come Up with a Business Name and URL for your Online Shop

Bogdan Rancea
Articles

Your business name is one of the first brand decisions that sticks. It shapes how people remember you, whether they click through from a search result, and how naturally they can recommend you to someone else.

Pick too fast and you end up rebranding six months in. Overthink it and you never launch.

This guide walks through a practical, repeatable system for choosing a business name and matching URL for an online store. No fluff, no “just be creative” advice. Instead, you get naming frameworks that professional brand strategists actually use, a shortlist of tools worth trying, and a validation checklist to make sure your final pick holds up legally and commercially.

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Printful vs Printify 2025: The Ultimate Comparison of Printify vs Printful Platforms

Bogdan Rancea
Articles Print on Demand

Printify vs Printful… which ranks better?

It’s never an easy task to be the judge.

We’ve been asked every so often to give an in-depth summary and recommend the best platform to launch a T-shirt brand.

The Quick Verdict on Printify vs Printful Services:

Printful is the ideal solution overall, thanks to its product quality, wide range of integrations with online marketplaces and online platforms. Printful also has more features to explore, including mobile apps, a comprehensive product design tool, logo generator, and branding options. Plus, with Printful, the premium plan (Growth), becomes free when you’re earning $12k in revenue per month.

While Printify has a more extensive product range, and offers discounts to platform subscribers, it’s a little more complex than Printful. Printful makes it easier to automate various aspects of your print on demand business, as you only have one set of pricing and shipping details for every product. On Printify, you need to compare the offers from numerous vendors.

Printify does have a few extra features, such as the ability to create a simple standalone store, but Printful offers more options and services. It’s also worth noting that while Printful’s product prices are a little more expensive than Printify’s the company recently reduced those costs, and with the new Growth plan, (which is cheaper than Printify’s Premium plan), merchants can cut costs further.

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The Complete Guide to Oberlo Pricing in 2023

Rebekah Carter 4.5
Articles

Update: Oberlo oficially shut down June 30, you can read more here. For more alternatives to Oberlo check out our article here.

If you’re interested in building your own ecommerce company, you’re in luck.

These days, it’s easier to design and run a digital store than ever before. Not only are there many ecommerce website builders to help you, like Shopify, Magneto, and WordPress, but there are also various plugins and apps that will assist you in finding the right sales model too.

For instance, one of the leading sales strategies available for beginners in the ecommerce industry is dropshipping. Unlike other models available for building your own company, dropshipping allows you to get started with very little initial investment.

All you need to run your own dropshipping business is an ecommerce site, a merchant or two that you can trust, and the right application. Oberlo is one of the leading apps designed just for companies with an interest in dropshipping.

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Revel POS System: An Honest Review

Rosie Greaves 4.5
Articles POS Reviews

You don't need us to tell you that the catering and retail industries are incredibly competitive. Consumers want quick service, fast ordering, and equally speedy delivery. For a restaurant, bar, or a store to keep its customers happy, they need to fulfill orders, deliver on time, have their customer's choices in stock. There's nothing worse than running out of something that's on your menu or inside your product catalog. They also need to offer customers loyalty programs and discounts to keep those same consumers even happier. This is where Revel Systems POS comes into its own. 

There are plenty of software platforms on the market that promise the earth. But do they work? We're going to take a look at one such software here and run through who they are, what they do, and how much it’s going to cost you. 

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Stripe vs Square: Summarizing Your Options for 2023

Rebekah Carter
Articles Payment Processing

Not sure how to choose between Stripe vs Square?

You're not alone.

At first glance, both Stripe and Square seem pretty similar.

Both of these tools are market leaders in the payment industry, along with other popular solutions for card payments like PayPal.

These credit card payment processing tools are crucial for business owners, offering features that transformed the way that we pay for the things that we need. What's more, both Stripe and Square are on the cutting edge of payment technology, giving businesses access to more efficient and reliable ways of accepting and managing their transactions.

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Looka Review 2025: Brand Creator | Is It Worth It?

Bogdan Rancea 4
Articles Design Ecommerce Design

I’ve used the Looka brand building toolkit, the popular online platform for creating custom logos, brand kits and even AI generated business plans. This post will walk you through everything you can do with Looka’s tools.

Looka.com has lots of features to help you build your brand assets. I’ll share my hands on experience with the platform, the key features and how they can help your branding.

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Best Print on Demand Product Ideas for 2025

Rebekah Carter
Articles Print on Demand

The print on demand landscape has come a long way in the last few years. If you’re looking for the best print on demand product ideas in 2025, you’re no longer restricted to basic t-shirts and hoodies.

Now, you can sell everything from eco-friendly tote bags, to custom prints, drinkware and more.

Plus, it’s a fantastic time to dive into the POD landscape, with new printing methods emerging all the time, and the growing popularity of ecommerce driving new opportunities for sales.

With today’s print on demand vendors, you can sell a huge range of items, in virtually any category.

Plus, you access all the benefits of dropshipping (no upfront costs, and outsourced fulfillment), while still having an opportunity to differentiate your products from competing options.

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How To Calculate A Break-Even Point – Analysis, Definition and Formula

EP Editorial Team
Articles

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan.

For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

Calculating a break-even point is just but one bit of running a thriving business. It’s as cardinal as handling your inventory, marketing campaigns and, taxes. It's also used to assess recurring production expenses. 

A break-even analysis allows you to assess the margin of safety. This, in turn, gives you a chance to estimate the risk before venturing into a business.

So why is the break-even formula of intrinsic value? For the most part, making such an analysis allows you to work with practical projections. That’s just a rough draft of what it’s all about. 

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