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Oberlo isn't a full ecommerce platform, but rather an extension you can install on sites built on Shopify and other places. The goal with the tool is to quickly import products to dropship while sitting back and having Oberlo package and ship the products to your customers.
An advantage for Shopify customers is that Oberlo comes pre-installed for new Shopify users so that merchants can search and add products quickly right from when they sign up in Shopify.
Sounds pretty good, right? Well, let's see if it's worth your money.
Btw, here's a video review of Shopify created by my colleague Joe. 🙂
Oberlo Review: Features
The goal of Oberlo is to connect your online store with thousands of suppliers and manufacturers. This way, you're able to choose some products and sync them with your store. The content creation (for product pages) is mostly done for you, and you don't have to call around to find the right suppliers.
There's also the added benefit of not having to store, package, or ship your products. You do lose some control over your product this way, but the features from Oberlo seem to make things easy for the merchant. You don't need lots of capital to get started and the integration is about as smooth as they come.
Now, let's talk about some of the specific Oberlo features:
Impressive Importing from Suppliers
The primary feature you get from Oberlo is the importing from AliExpress. Since so many dropshippers use AliExpress to find and sell products, it's a wonder as to why a tool like this hasn't come around sooner. Not only do you gain access to thousands of suppliers on AliExpress, but the product images, details, and prices are all situated right there for you.
Anyone who has used AliExpress knows that it's pretty simple trying to search for a keyword and locate a product that might fit well in your store. And the Oberlo system makes it so much easier. Basically, you can complete your usual browsing, but this time you receive an Oberlo button that automatically imports the desired product to your online store. There's nothing more to it.
Oberlo used to only offer a connection to AliExpress. The only unfortunate part about that is that most suppliers came from China. So, companies elsewhere would get stuck with very long shipping times. However, Oberlo has now added two other types of suppliers: Oberlo Verified Suppliers and Oberlo Suppliers. The regular Oberlo Suppliers are companies that have been vetted and monitored on the Oberlo marketplace. Many of them are located all over the world and have better shipping times than AliExpress. The Oberlo Verified suppliers are the top performers who have been handpicked by Oberlo as the best of the best.
A Beautiful Interface for Managing Products
Similar to the WordPress configuration, the Oberlo dashboard has a clean menu on the left-hand side for completing a wide variety of tasks. For example, you can search for products, set your featured products, import lists or view your products. All the items in your store are organized in a reasonable fashion, with information about your sales and earnings for each one.
Editing a product on Shopify can be done in one click, so essentially you have two dashboards in this situation. None of the product details are really managed on the Oberlo dashboard. Rather, you would go to your Shopify website and complete that.
Automated Order Fulfillment
This is my favorite part of the Oberlo platform because it makes dropshipping what it should be: Super Easy. Once an order comes in through your online store, all you have to do is locate that product in your inventory and hit the Order Product button. You can add a few products into your own cart, even if the items are coming from different suppliers.
The best part is that once you hit that button, everything else is automatically handled by Oberlo. They package and ship the items so that your customers don't know you're dropshipping, and you don't have to worry about storing, packaging or shipping your products.
Inventory and Price Auto-Updates
Inventory is constantly managed so that you never sell an item that's out of stock. The same goes for pricing. So, if a price drops from the supplier's end, you will be notified in case you'd like to adjust the pricing on your own website.
Quick Supplier Changes
With Oberlo, you gain access to millions of AliExpress and Oberlo Verified products. They're currently testing a wide range of certified suppliers. These are convenient suppliers and you can check out ratings to see what types of products they supply. Sticking with one supplier is not required either. If you notice that a different supplier has a better price, a simple click of the button can switch you over to the better one.
Oberlo Review: Supply
Millions of products are available for you to choose from in Oberlo. You can sift through the different categories like beauty, home, and jewelry, while also searching from the search bar.
Needless to say, the supply will not be a problem with Oberlo. It's by far the best dropshipping solution when it comes to the number of products. In addition, you can look at each product to see things like pricing, color, quantity, and shipping.
Oberlo Review: Pricing
Every plan from Oberlo starts with a 30-day free trial, giving you a taste of what to expect if you start paying. You can also cancel your account at any time and go over your plan limits without affecting your order process. However, one thing to keep in mind is that going over a plan limit removes the dropshipping component of the service, so you'll have to process the orders manually.
In terms of pricing, it's rather reasonable, and you have three plans to choose from depending on the size of your store.
- Starter – For $0 you receive a setup for 500 products, 50 orders per month, daily product syncing, automatic order fulfillment, pricing automation, a free Chrome extension, and sales reporting.
- Basic – For $29.90 per month you receive a setup for 10,000 products, 500 orders per month, everything from the previous plan, shipment tracking and order fulfillment monitoring.
- Pro – For $79.90 per month you receive a setup for 30,000 products, unlimited orders per month, everything from the previous plan and multiple users.
Overall, I like the Starter plan, considering support for 500 products is quite a bit. The Basic Plan is the most popular, and many businesses will need the shipment tracking and order fulfillment monitoring.
Oberlo Review: Support
For not being a full ecommerce platform, the Oberlo company certainly treats its support pretty seriously. For example, a full blog provides information on updates, strategies, and inspiration. You can subscribe to the email newsletter for news, or check out information on the social media platforms. We often find that getting quick support often comes when you shoot a company a message on Facebook.
As for the real meat of the support team, Oberlo has a large forum to speak with other people who are using the platform. The forum is nicely managed with responses from Oberlo, and it includes topics like how much to expect in terms of income and how to build your own dropshipping brand.
Finally, a full knowledge base is provided for those who like to search for and find popular questions about Oberlo. If you can't locate a situation that occurred in the past, a ticket submission button is available as well. In terms of support, Oberlo seems to have all the bases covered.
Who Should Be Using Oberlo for Their Online Store?
This question is pretty simple because any store that has dropshipping should consider implementing Oberlo. It only takes a few minutes, and the system cuts time spent with dropshipping. You can also find quality suppliers with reasonable prices. In short, it's how dropshipping should be.
If you have any questions about this Oberlo review, please let us know in the comments section below.