Like most people, I have a love-hate relationship with branding toolkits.
Because the gap between “I’m launching a thing” and “my store looks like it belongs on the internet” can either be incredibly big, or pretty short, depending on the solutions you use. There are a lot of platforms that arguably speed things like logo and website design up, but you still end up with a generic asset just about any other company could use.
That’s why reviewing these systems is so tricky, because I’m not just looking at how many templates you get or how easy the editor is, I’m looking at whether you can design something that hits home.
Continue reading “BrandCrowd Review: Is This the Full Branding Kit You Need?”
