Product diversification is often considered one of the cardinal rules of building a growing, sustainable business. And yet, numerous online and offline companies have gone against this rule and still attained considerable success.
If you think about it, it makes sense. Even businesses with an extensive range of products will often generate the majority of their revenue from just one or two product lines (something consistent with the Pareto Principle).
Continue reading “11 One Product Shopify Stores: Inspiring Examples for Ecommerce Success”
