As Facebook seems to make changes to its algorithms on a daily basis, it can be tough to keep up with what you can do on your Facebook page and what you can't.
In my opinion, the best plan is to stick to relevant, fun content that's not going to constantly spam people with stuff they don't want. The easiest way to measure this is by seeing how many likes, comments, and shares you get for each post.
The reason we like Facebook for ecommerce advertising so much is because it's a completely free way to test out those ads beforehand. You can send out a feeler for an ad, then see if any of your regular followers find it interesting.
For your well-performing posts, it's a seamless process jumping from a regular Facebook post to a promotion. It certainly helps that Facebook has made it extremely easy for you to give them money.
But that poses the question: what are some of the best Facebook advertising strategies for your ecommerce store?
Continue reading 5 Killer Facebook Advertising Strategies For Your Ecommerce Store
Similar to the jewelry or bottled water businesses, furniture stores have little secrets kept hidden from you in their drawers.
Have you ever wondered what those could be?
Well, there's a good chance they're buying furniture for a few hundred dollars and selling it for several thousand.
It might anger you a bit as a consumer when you see markups like this, but it brings up a wonderful business opportunity.
Historically, furniture stores have had extremely low overhead, and the profit margins pretty much explain why you see so many fine furniture and bedding retail stores.
Yet, when you learn how to sell furniture online, the margins can increase even more.
Continue reading How to Sell Furniture Online: The Epic Guide
More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality.
Yet, it's not too often you hear about selling food online.
And since this is the case, there's a limited amount of information on learning how to sell food online.
Grocery stores are beginning to figure out ways to deliver batches of food to doorsteps.
Continue reading How to Sell Food Online: A Comprehensive Guide
Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.
In general, merchants purchase these product listing ads through Google AdWords. It's the most popular ad network in the world, but there are some smaller ones you can also look into.
You don't have to pay anything to signup for AdWords, so the only costs that come in are when users make those clicks. As for the location of the ads, they're placed on the side of Google search results and on the top.
Here's an example:
Continue reading Product Listing Ads: The A-Z Guide for Boosting Sales Using Ads
This won’t be just another trends article that brushes on speculations.
I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.
In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.
I'll be covering three areas of each trend:
- What the trend is
- The data backing it, and
- How ecommerce marketers can take advantage of them
Let's dive right in:
Continue reading 5 Ecommerce Trends for 2018 & How to Capitalise on Them
If you're looking for a cheap or free open source ecommerce platform, you've come to the right place.
Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is.
However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots of documentation and blog posts to guide you along your way.
When researching and choosing any of these ecommerce frameworks, it's important to decide the type of development experience you're looking for.
Here are a few questions you should consider asking yourself:
Continue reading 11 Best Open Source Ecommerce Platforms for 2017
Building an ecommerce store is easy.
Getting people to buy is hard.
Or is it?
The fact is:
It all boils down to your customers.
This is how most marketers and business owners play it out:
They ‘think' that people would be interested in cat socks. No problem.
Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.
They build out an entire business targeting girls with an age range of 8-16. They then wonder why they're not making sales.
The fundamental issue here is that the thought process is flawed.
Everything you see and hear is perspective.
Such perspectives may not be correct all the time. And building business based on perspectives is a bad idea.
Business and marketing business should be data-backed. You need real data showing you where and what your target audience is.
And in this post, I'm going to show you how to get that data- step by step.
Continue reading How to Find the Ideal Target Market Demographic For Your Store
Are you looking for a really good reason to sell jewelry online?
How about the fact that 29 million people purchase jewelry on a daily basis?
Don't you want a piece of that pie?
If you're here to learn how to sell jewelry online, you've come to the right place.
Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.
Continue reading How to Sell Jewelry Online: The Detailed Guide