Finding the best ecommerce niches can be tricky. Market trends and consumer preferences are constantly evolving, making it difficult to determine which “niches” are potential goldmines, and which simply won’t deliver the right results.
However, as temping as it might be to take a “broad approach” with your ecommerce brand, a niche focus can deliver a range of crucial benefits.
Choose the right niche, and you’ll have less competition to fight against for loyal customers, lower marketing costs, and even better opportunities for differentiation.
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