10 Must Have Tools for Conversion Optimization

Articles

Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying?

This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.

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A Comprehensive Guide on Using Color Contrast to Make Your Message Stand Out

Articles

A brand is defined by the colors they use. It can say a lot about your business, products, or services. Understanding the way color works and how to properly express what your brand stands for will help you stand out amongst the competition.

Using Color to Shape Mood

Colors evoke various responses from different people. Even the shade of color has an effect on human reaction. Why not take advantage of color psychology to influence your customers? You know what message you want your brand to create thanks to my previous article, now let’s find the colors to match!

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

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Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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What to Know About Facebook Ads and Sponsored Stories

Articles Social Media

In this article, we'll explore the intricacies of Facebook Ads and Sponsored Stories, offering you the knowledge to effectively engage your target audience and amplify your brand's message on one of the most influential social platforms.

Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website.

Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

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How to Use Surveys to Increase Ecommerce Sales

Articles Ecommerce

Surveys can be a powerful tool in the ecommerce arsenal, offering insights directly from the source that matters most: the customers.

This article will guide you through the strategic use of surveys to amplify your e-commerce sales.

Let's explore how well-crafted surveys can become a catalyst for boosting your online sales and fostering customer loyalty.

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Examples of Three Successful Lifestyle Entrepreneurs

Articles business

Meet the trailblazers who've turned passions into paychecks. This article spotlights three successful lifestyle entrepreneurs who have redefined the art of blending life with business, offering inspiration and actionable insights for aspiring innovators.

So you’ve heard the term ‘lifestyle entrepreneur’ and you’re intrigued. It sounds great, right?

Location independence, financial independence and the ability to create something that has impact on the world, whilst living on your own terms. Who wouldn’t want those things?

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50 Best Inspirational Photography Logos

Articles Design

Your photography logo says a lot before anyone even sees your work.

It sets the tone, builds trust, and gives potential clients a feel for your brand style right from the start. Whether you're a wedding photographer, portrait artist, or run a full studio, your logo is often your first impression.

In this article, we’ve pulled together 50 of the best inspirational photography logos to help you find ideas that actually fit your vibe—not just look good on paper.

From clean and modern to classic and artistic, you’ll see what works, what stands out, and how to bring your own brand to life visually.

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