It seems like everyone’s starting a podcast these days. So is the market saturated? No; that’d be like saying Superbowls are saturated because they’re so popular. And if you have a niche – like an ecommerce business – that you want to promote, it’s possible to carve out an audience for yourself. You just need to know how to do it.
Continue reading “A Step-by-Step Guide to Starting a Podcast for your Ecommerce Business”
Admit it. You’ve bought something before because it was part of a bundle—even though you’re not quite sure why. That’s the result of bundle pricing strategy, and it has a powerful effect on how we humans tend to think at the point of purchase.
A bundle pricing strategy is simple: it adds products together, often in an ecommerce setting, and it creates a more tempting offer with dynamic pricing.
Whether you’re launching new products or pushing your most popular products along with the less-popular products, product bundle pricing can make your ecommerce store that much more effective at squeezing more average order value (AOV) out of every purchase.
Continue reading “How to use Product Bundle Pricing to Increase Conversions and Make More Sales”
Once upon a time, we used to hand out resumes. No longer. Now, we find people via their social media accounts. And when they say “link in bio,” that’s how we find out more about their bio, their portfolio, their work, and their availability. You might even say that today’s link in bio is like the modern-day version of a business card.
Continue reading “Discover the Best Link in Bio Tools in 2024”
As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.
Continue reading “A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed”
Following an announcement on 18 January, JD.com has officially become Shopify‘s first Chinese strategic partner. In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. In return, Shopify will support Chinese JD sellers in expanding overseas and meeting international needs. By joining forces, these two companies have created a new ecommerce channel, opening up the world’s biggest market for millions of merchants.
Revolut has been making quite the impression as a way for people to exchange money and collect ecommerce payments without the hassle of inflated exchange rates and outdated money-sending services.
It’s a wonderful app which allows business payment solutions, including features for sending and accepting international transfers, as well as the ability to issue physical and virtual cards for your business.
Not only that, but the popular company provides a tool called the Revolut Gateway for WooCommerce, a plugin that integrates with your online WooCommerce store and gives you a wide variety of benefits such as lower fees and a speedy checkout process.
Continue reading “Revolut Gateway for WooCommerce Review (2023)”
We spoke to Paola Masperi, founder of both charity Mayamiko Trust and ethical womenswear label Mayamiko. The charity behind the brand trains disadvantaged people in Malawi and other parts of Africa in creative and transferable skills like tailoring, and then supports them to use those skills through business and finance education workshops and micro-financing.
