Zoey Review- High-End B2B Ecommerce Platform?

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses.

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce.

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. That’s a given.

But so is the fact that B2B is outdoing B2C in online revenue.

And here’s the thing to prove it. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%. B2B ecommerce in 2017 had grown to a value of $7.7 trillion.

In the U.S. alone, this growth curve is expected to progress to $1.2 trillion by 2021– at least according to Forrester.

And that’s principally why I got myself into the B2B space.

One of the first lessons I learned as I started off was that specialized B2B ecommerce platforms are not as readily available as their B2C counterparts.

Well, I’ve seen multiple businesses engage B2B on standard platforms that are otherwise developed for B2C. While that might seem to work to some level, it’s pretty evident that B2B is best conducted on a platform that’s holistically optimized for its elements.

That said, I’ve always been particularly interested in ecommerce platforms that can effectively handle B2B, while comfortably supporting B2C when the need arises.

Consequently, someone introduced me to this new platform called Zoey.

Ever heard about it?

Zoey Review: Overview

To understand where Zoey is today, let’s first asses where they came from.

Zoey was launched in 2014 as a SaaS solution for businesses seeking to combine the power of high-end solutions with the convenience of managed services.

Interestingly, before the service came to be, Zoey’s core team worked in the web development space. Over time, they noticed that businesses were facing the following challenges with their platforms:

  • It was difficult to make certain theme changes. If you wanted to edit a phone number in your footer, for instance, you’d be forced to call a developer.
  • While closed-source platforms came with a lot of limitations,open-source platforms, for all their additional features, were costly and required extensive management.
  • The existing ecommerce platforms were not comprehensively addressing all the common website glitches.

And so the building process began

They first focused on streamlining B2C eCommerce to make it more accessible without necessarily eliminating the critical features.

The team then subsequently discovered a particularly unserved market set- B2B users. They found out that this group of customers were hungry for the same system capabilities as B2C users, but were stuck with options that seemingly only favored the latter.

Customer segmentation itself was an issue. B2B users complained that pricing, products and content were not well-adjusted so serve them.

Consequently, Zoey's team saw the need to implement a solution that would grant B2B users universal control and flexibility over their sites. Now, add an array of wholesale tools to the resultant mix- and that’s how Zoey has become the company it is today.

Today, Zoey claims that it’s diverting from the norm by availing high-end eCommerce technology to users without an enterprise budget, while still offering the do-it-yourself approach that has been popularized by SaaS eCommerce platforms in recent years.

All things considered, it seems that while Zoey is primarily focused on the B2B market, it still manages to extend its capabilities to the B2C segment.

How that works out for B2B users is something we’re going to look into comprehensively. This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses.

So, would Zoey be an ideal platform for your B2B ecommerce site?

Well, let’s find out…

Zoey Review: Features

Customer Management

Building a platform that has the ability to serve both B2B and B2C needs a broad array of tools to get the job done.

And Zoey has adopted quite a number customer management methodologies.

Now, Zoey, for starters, provides a Request-a-Quote feature for submission of potential orders for subsequent review and quoting. It basically allows prospects to create draft orders, which are then tweaked accordingly by customer support teams to establish all crucial parameters like cost and shipping.

And you know what? You can control what your prospects are able to see and order by restricting visitor access to selected site elements and products. For example, you could trigger lead registrations by strategically displaying the most attractive products to new visitors while locking them out from accessing the respective prices.

But, wait. Hold on a minute there. How do you even begin separating various types of site visitors?

Well, it turns out that Zoey also provides customer segmentation. By placing different customers into separate groups, you’ll be able to offer personalized shopping experiences. And this stretches through the whole pipeline- product display, pricing, order volume, payment, and shipping.

If you run both B2B and B2C, you should find this function particularly useful in creating different experiences for each set of buyers- regular customers and businesses.

And speaking of B2B buyers, you might have noticed that they are quite fond of ordering in bulk. As a matter of fact, that’s one of the principal reasons why B2B is outdoing B2C in sales volume.

Sounds like a solid, promising prospect, right?

But here’s the kicker- due to logistical complexities, processing bulk orders can be cumbersome and often requires buyers to get in touch directly with the customer support teams. Interestingly, B2B customers usually don’t have time for this, considering 72% of them want quick self-service in order and account management.

Zoey goes ahead to facilitate just that. Through an advanced quick order feature, your customers will be able to take a shortcut by simply entering SKU and their corresponding quantities. With that alone, they can proceed straight to checkout for payment and processing.

Visual Design Editor

Zoey provides a visual design editor for building your ecommerce site.

It’s a simple drag-and-drop editor with a wide range of tools that can be used without any coding knowledge. Just jump right into it and don’t bother calling your developer.

And while you’re at it, you can even forget about hiring a graphic designer too. The themes provided for free are quite responsive on both PC and mobile.

Then comes the customization stage. I assume that you’ll need an online store that is well-aligned to your brand, right?


Well, to facilitate this, Zoey’s presets library features an array of pre-built design elements like slideshows, banners, buttons, and menus- all of which can be embedded on your site’s theme.

There is also a theme and fonts manager that lets you set your colors, fonts, sizes and so on- globally across your site, so you don’t have to change each element individually.

Moving on to the finer details, you’ll be able to capitalize on snap-to guides for alignment to set up fine and crisp layouts. This basically forms the base for stress-free site navigation.

In addition to that, you can tweak the colors, font size, fonts, and padding for various components with just a couple of clicks.

Quite simple and clear so far. However, Zoey saw the need to further enhance customization, and they subsequently rolled out a visual design editor update earlier this year.

Among its primary changes was a new CMS system for independent content editing that would not affect the base site design. It also improved the overall design process by introducing dozens of new blocks, plus full-width elements, component locking, as well as an asset manager for uploading custom elements and code.

That said, you might want to assess your site comprehensively as you finish up the design process. To help you detect any problems before publishing, Zoey provides a live preview function. And the best thing about it is the fact that it supports previews across multiple devices.


As traffic continues to stream into your site, you’ll need powerful analytics to make informed business decisions.

Earlier this year, as part of upgrades to Zoey’s analytics offerings, they partnered with the masters in this craft. Glew.io came in as the primary analytics provider, with extensive data granularity.

When it comes to abandoned cart analytics, for instance, you can now view not only the abandonment rate but also the specific products left behind.

As you do so, you’ll also be interested in establishing the efficacy levels of your marketing campaigns. Consequently, Glew assesses the traffic to help you identify your customer sources, plus the ROI of each corresponding channel.

In addition to that, the analytics engine tracks your customers to generate info on their behaviors, activities, order frequencies, average order size, cumulative revenue, and more.

Glew also takes a deep dive into your inventory to assess the products and subsequently review their respective performance levels. This should give you a comprehensive insight into the best and worst performing items.

Then finally, Glew integrates with a number of third party solutions to boost your data analysis. Examples include:

  • Google Analytics- for generating traffic statistics, marketing tracking, and other details you might not find in your shop’s data.
  • ShipStation-  For merchants who process their orders outside Zoey, information like shipping cost and shipping provider can be added to help customers analyze their shipping options.
  • MailChimp: You can build customer segments based on the data in Glew, and push them to MailChimp for targeted marketing.


As you’ve probably guessed after learning about Glew, Zoey is not a lone wolf. The team behind it seemingly understand that B2B businesses come with extensively dynamic needs.

As a result, Zoey provides a library with an array of pre-built apps and integrations that connect it with various powerful software. Some of the chief categories include subscriptions, POS, marketing, inventory management, accounting, and payment processing.

In fact, there are more than 30 possible payment processing options, including Stripe, Authorize.Net, Amazon Payments, and PayPal. Then some of the notable platforms that can be integrated with Zoey include Google, Facebook, eBay, and Amazon.

Well, this barely scratches the surface of the native apps in the library.

And you know what? That’s not all. Zoey also provides an open API that can link with other non-library applications.

If you’re interested in exploring that option, you might want to start by looking into Magento 1.9 integrations. Zoey’s API compatibility with that platform pretty much allows it to link to apps within Magento’s ecosystem.

Zoey Review: Pricing

To test out Zoey, it would be advisable to leverage its 14-day free trial offer. It doesn’t even require any credit card information- simply sign up and fire up.

Beyond that, the platform comes in three plans:

Entry- $299 per month, or 10% less on annual prepay.

  • API Access
  • Standard features
  • Google Analytics Enhanced eCommerce
  • Advanced Registration/Approval
  • Basic Quick Order Form
  • Access Restrictions
  • Flexible Discount/Promo Pricing
  • Pricing by Customer Group
  • Payment/Shipping by Customer Group
  • Tiered Pricing
  • Email Ticket Support
  • 25,000 SKUs
  • 5 Customer Groups
  • 2 Staff Accounts
  • B2B and B2C on one site


Power- $499 per month, or 10% less on annual prepay.

  • All Entry features
  • io Analytics
  • Google Shopping Feed
  • Product Attachments
  • Advanced Custom Options
  • Multi-language SEO
  • Multi-language & Currency
  • Universal search
  • Advanced Quick Order Form
  • CMS Pages by Customer Group
  • Quantity Increment by Customer Group
  • Tiered Pricing by Customer Group
  • 50,000 SKUs
  • 10 Customer Groups
  • 5 Staff Accounts


Advanced- $699 per month, or 10% less on annual prepay.

  • All Power features
  • Standard features
  • Single Sign-On Compatibility
  • Staff Account Data Restrictions
  • Table Category View
  • Request a Quote
  • Priority Email Ticket Support

Who Should Consider Using Zoey?

Evidently, Zoey is not cheap at all. $299 for the base package is a bit of a stretch for startups and small businesses.

That said, this platform is not exactly targeting startups. Its advanced features would only be ideal for B2B businesses that have already established themselves elsewhere, before graduating to Zoey.

But, don’t me wrong. While it might not be the go-to platform for startups, it can comfortably serve advanced small businesses that afford to pay at least $299 each month. Plus, of course, their mid-sized B2B counterparts.


Rating: 4.0 - Review by

Davis Porter

Davis Porter is a B2B and B2C ecommerce pundit who’s particularly obsessed with digital selling platforms, online marketing, hosting solutions, web design, cloud tech, plus customer relationship management software. When he’s not testing out various applications, you’ll probably find him building a website, or cheering Arsenal F.C. on.