As you set about doing business on the Web, you're going to encounter three specific types of people:
• Those who want to buy from you
• Those who want to steal from you
• Those who want to steal from those who buy from you
The paradox that every website owner faces is that you want to welcome the first type of person with open arms, but the others you'll want to try to shut out. In a traditional offline store, it's usually easy to sense where trouble is going to come from. Doing business online, however, means you lose that all important intuition.
Continue reading Essentials of Ecommerce Security
The average documented cart abandonment rate of 68.63% is no joke.
Companies as large as IBM experience consistently high abandonment rates, and it's interesting to see exactly what they do to counteract this.
As an ecommerce business owner, you must know what your average abandonment rate is. If you don't, that's your first bit of homework before moving onto this article.
Continue reading 32 Ways to Solve Cart Abandonment (Without the Need for Discounts)
Google Shopping is one of the first items you see when searching for just about any type of product through the popular search engine.
It's consolidated, clean and useful for people who would like to find deals from all over the internet on a single product.
Continue reading The Ultimate Guide to Google Shopping in 2018
Ecommerce SEO is still relying mainly on link building, the key to your search engine marketing success.
Sure, things have changed in the past, considering you can't just swap links with other websites or litter poor quality sites with links back to your website. And these are good things, because Google has made it clear that they are only interested in highlighting sites that use legitimate link building strategies.
Continue reading Ecommerce SEO: 50 Fantastic and Unusual Link Building Techniques (February 2019)
Shipping may seem boring, or not that big of a deal to you; but the truth is, the majority of your business depends on logistics.
Who's going to fulfill your orders? What types of people are packaging your products? Are you spending too much on shipping materials? Are your customers satisfied with the amount of time it takes to receive an item?
Continue reading 50+ Insider Tips & Tools for Handling Your Shipping
You've hit that point where your brick and mortar store is no longer improving its revenues.
You crave growth, but it seems like many customers are more comfortable purchasing online, and you're just not sure about the transition.
Continue reading How to Build an Ecommerce Presence for Your Brick and Mortar Store
Think about the last time you talked to someone else about your current, or potential, online store. Was it with a friend or family? Did they have any qualifications to be giving you advice? As with all types of business, running an online store requires knowledge, and this knowledge generally comes from people who are battling it out in the trenches. Luckily, with the internet, you can find a wide range of great ecommerce forums and communities to start chatting with people who are also trying to make a living online.
Continue reading 30 Brilliant Ecommerce Forums and Communities You Need to Join
Despite rumors to the contrary, email marketing is alive and well in the digital age. Email marketing is particularly suited for ecommerce entrepreneurs. Much of your communication with your customers occurs via email, so sending marketing campaigns via email is a natural fit.
Continue reading 6 Steps for a Killer Email Marketing Strategy for Online Businesses