To earn the loyalty and attention of todayโs customers, companies need to create an incredible customer journey. From the moment you first engage with your target audience, youโll need to understand what they need, how to interact with them, and what itโs going to take to drive a conversion.
Unfortunately, itโs becoming increasingly difficult for any business to see the whole journey at once. Clients are connecting with your company through a range of new channels. Miss out one touch point, and you could have an incomplete view of their experience.
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